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7 Reasons You Can't Rank Highly For Any Keyword & 5 Worst Things That Happen When You Focus Too Much On Keywords
The 7 Most Likely Reasons You Can't Rank Highly For Any Keyword
If you’re reading this, probably you’re interested to find out why your content is not ranking well in the search engine, despite your effort in putting the right keywords to your content. Certainly, it can happen to anyone. You can have the best keywords in the world, with low competition, and still unable to rank well for your keywords. So, what’s going on? Here are the 7 most likely reasons you can’t rank highly for any keyword:
1. Your Website Is Considered A Bad Website
If your website is considered bad by the search engine, then it’s over for you. You won’t be able to rank highly in the search result no matter what you do. If you’ve done some SEO mistakes in the past, such as keyword stuffing, putting spammy and duplicate content, stealing content from others, and so on, then you will have difficulty to rank highly for your keywords simply because search engines no longer trust your website.
2. Your Content Is Considered Low Quality Content
When you write an article based on certain keywords, and that article has low quality, then search engines won’t consider it valuable enough to be ranked highly. Why? That’s because they care about their users. They don’t want to give their users low quality search result. This is especially true if you’re trying to rank highly for your keywords by writing 200 words super short content with no value to offer.
3. You Are Spamming Your Keywords
In some instances, you might be putting too many keywords in your content. It is a form of spamming, and in the world of SEO, it is called keyword stuffing. It is the worst way to incorporate keywords into your content. And certainly it will cause more harm than good for your ranking. Search engines have upgraded their algorithm over and over just to get rid of bad content with full of spam keywords.
4. You Don’t Have Supporting Backlinks
If you publish your content on a low PR website, with no authority, your content will not be ranked highly by the search engine, unless you give some supporting backlinks to it. Most of the time, when you write content based on your keywords and publish your content to high PR website with high authority, you won’t have any problem in ranking your content even though you don’t give any supporting backlinks to it. However, if you publish your content in low PR website with no authority, you will need some supporting backlinks to make it rank highly in the search engine result.
5. The Keywords Are High Competition Keywords
When you write an article based on specific keywords, you will have difficulty to rank your article highly in the search engine if the keywords have high level of competition. This is especially true if your content is published on a website that is not popular enough. You can’t beat your competition by simply writing content that targets the same keywords as them. So, it is better for you to analyze your competition first before you start writing content for your keywords.
6. You Don’t Write For Your Audience
The highest rule in the search engine optimization is that you should write high quality content based on the keywords that you target, without neglecting your audience. In other words, you have to write for your audience, not the search engine. Search engines are just robots that crawl, index, and list your content, while your audience are the people who will read your content, rate it, share it with others, and comment on it. So, if you’re writing your content for the search engine, don’t be surprised that the search engine will ignore your content.
7. Your Content Is Full Of Errors And It Doesn’t Flow Naturally
This is perhaps a very common reason why your content is ranked low in the search engine result. You don’t have a good quality content that flows naturally. In fact, it is full of spelling, grammatical, and punctuation errors. That’s why it won’t rank well in the search result. In fact, it will be flagged as a low quality content by the search engine.
So, those are the 7 most likely reasons you can’t rank highly for any keyword. When you recognize your own mistakes, you can fix the way you write your content and then you will be able to improve your ranking.
For an average person, Is Search Engine Optimization (SEO) hard to do?
The 5 Worst Things That Happen When You Focus Too Much On Keywords
What are the worst things that can happen when you focus too much on keywords when writing your content? It’s an important question that most website owners neglect. Yes, SEO is important for your website, but if you do it too aggressively, it can backfire. Everything in moderation, as many people say. So, if you want to know what will happen to your website (or to you) when you’re doing aggressive SEO practice, here are the 5 worst things that happen when you focus too much on keywords:
1. Your Content Will Look Awkward
The quality of your content is the reason why your visitors keep visiting your website. If you focus on the keywords too much, you’ll end up writing content that will look awkward and difficult to read, because it is full of keywords. No matter how clever you are in inserting the keywords inside your content, you won’t be able to keep a natural flow of your content if you don’t let your keywords to fall naturally to your content. In other words, if you’re too concerned about the keyword density of your content, the LSI components of your content, and so on, it will make your content to suffer low quality.
2. People Will Leave Your Website
Since you’re focusing too much on keywords, it means that you’re focusing too much on the search engine instead of your audience. Then, what will happen next? Naturally, people will start leaving your website, since they feel that you no longer care about their needs. You no longer provide what they’re looking for. Instead, you provide what the search engines are looking for. If you already have strong readership in your website, your readership will gradually diminish.
3. Your Credibility Will Be Damaged
Providing low quality content full of keywords will also damage your credibility and reputation as an expert in your niche. Think about it. Your reputation is everything. It is the foundation of building successful online business. If you no longer have any credibility in the face of your audience just because you’re too focused on the SEO aspect of your content, your audience will soon lost their trust toward you. It can affect your business negatively.
4. Search Engines Will Flag Your Website
When you’re doing aggressive SEO practice in your website, you will be flagged by the search engine for using illegal ways of attaining high search engine ranking. Soon, search engines will start replacing your website with other more valuable websites in their search result, which will make you to lose significant amount of traffic from the search engines. If you don’t do anything to fix this problem, your website will end up in the sandbox.
5. Your Content Won’t Sell
This is the worst thing that will happen to you. If you’re running your website to sell products or promote affiliate products, then you have to understand that when you stuff too many keywords to your content, it will make it less appealing to your audience. In other words, it won’t have a strong persuasive power to persuade your audience to buy your products or follow your recommendations. You will lose many sales just because of this simple mistake.
Those are the 5 worst things that happen when you focus too much on keywords. As I said earlier, everything should be done in moderation, even in SEO. Focusing too much on your keywords will only hurt your website in many ways. Remember that the most important thing that you need to focus on your website is your audience. Don’t deviate from this.