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7 Ways to use Keywords in Your Website and Pages

Updated on August 1, 2014
7 Ways to use Keywords in Your Website and Pages
7 Ways to use Keywords in Your Website and Pages

If you've already found some good keywords that you'd like to use to attract Google traffic, it's important to use them properly in your website so that you can let Google know that you want to rank for those keywords.

It's important to place them in the areas that grab Google attention, while avoiding making them look like you're trying too hard to get Google's attention.

We've written a simple guide of seven of the best ways to use keywords in your website to let Google know exactly what topic you want to get traffic for, without making your site appear spammy or repetitive.

Keyword Stuffing

Don't stuff keywords!

Repeating the same words multiple times (even without realising it) is a good way to get on Google's bad side, as it looks unnatural.

Stick with using your chosen words for 2-3% of your main content. In a page with a limited number of words, it's best to use your keywords no more than once in your main content.

Go for related words and synonyms instead.

Keyword Locations

Use keywords in the right places!

It's a good idea to use your main keywords:


In your URL. When creating a page or post, try and use words in your URL instead of numbers, random letters or dates. Try and avoid using too obvious ones in your main domain though. A good use would be www.mysite.com/keywords-go-here


In your title. A title holds 75% of your site's weight. Make sure you choose a great title


In photo alt tags. When uploading photos, don't forget to use your keywords


Throughout your text. Mention your keywords occasionally in your text, but don't overdo it


In your tags. If your website or blog uses tags, include your keywords here, too. If you have multiple articles using these keywords, Google will sometimes index the tag page archives

Main Keywords

Choose a main keywords and lesser keywords.

For instance you may choose "Barnesville Dog Wash" as your main phrase, with "Barnesville Pet Care" and "Barnesville Pets" as your other keywords.

Use Synonyms. To avoid both boring the reader with repetition and making Google think you're trying just a little too hard - shake it up. Use synonyms and related terms. Instead of talking about dogs repeatedly, try Pooches, Pets, Fluffy Friends and other variations.

Make it look natural. Don't make your titles and sentences sound clunky. For instance "Best In Barnesville Dog Wash" looks more natural than "Barnesville Dog Wash - Barnesville Pets".

Open Graph. It's a good idea to use Facebook's Open Graph on your website (a simple way to let Facebook know what to put in the preview when a person shares a link to your website.) Include your keywords in your open graph titles and descriptions, as Google will see these and interpret them to be an important description of your website when it crawls Facebook.

Meta Tags. Meta keywords and descriptions are essentially a way of telling Google exactly what your website is about in the code of your site, instead of letting Google simply decide for itself. If you have optimised your website using meta keywords, it's a good idea to place your target keywords here as well, either on the related page, or as keywords for your whole site.

Keyword Tips

Please note that meta keywords play a VERY minor part in SEO and can easily lead to you having your keywords stolen by competitors, too. We advise against using meta keywords.

© 2014 AnswerQuestions

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