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A Brief Job Description of Technical Sales Manager

Updated on May 22, 2013

A corporate management team consists of a number of significant professionals and one of them is the technical sales manager. Such professionals are entrusted with the responsibility of mentoring and leading the sales team of the company. They also supervise the activities of the sales team. Therefore, a technical sales manager is a versatile professional. If you aspire to shape a career in this field, you need to have good professional and interpersonal skills. What are those skills? We will find out about them and the other requirements for this job in the following:

Before discussing about the skills and qualifications required for this position, it is essential to know about the responsibilities involved in the job role of a technical sales manager. This will help you understand the importance of the skills and qualifications required for this job.

Duties and responsibilities

Technical sales managers are required to do several tasks like

  • Lead the team of technical sales professionals
  • Deal with the requirements of clients
  • Develop strategies that are important for increasing customer satisfaction
  • Increase the productivity of the technical sales team by taking technical initiatives
  • Guide fresher technical sales professionals
  • Enhance the efficiency of the existing technical sales professionals

These are the responsibilities involved in technical sales manager jobs. All of these are vital to the company’s sales performance. Whether a company’s sales performance will be good or bad, it totally depends on the proficiency of the technical sales manager.


Having a technical specialisation is preferable. On the other hand, if you possess a degree in a discipline related to business management along with the technical degree, you will get an edge over other candidates. In fact, most employers tend to select candidates who have done a bachelor’s degree in mechanical engineering and then, an MBA.

An up-to-date knowledge about different technologies is necessary. Since this is a managerial role, you cannot start your career right away with this designation. You need to have experience in the field of sales. A minimum of five years of experience is required to attain this position.


A whole lot of skills are needed to succeed in this career. Actually, a successful technical sales manager is the one who has a good academic background and demonstrates strong professional and interpersonal skills. Let’s take a look at the necessary skills.

  • Communication
  • Leadership
  • Motivational
  • Client management
  • Negotiation
  • Organisational
  • Budgeting
  • Technical and business awareness
  • Capability to take decisions on your own

You need to be farsighted, sincere and determined to taste success in this profession.

Pay package

A technical sales manager can earn between £46,000 and £70,000 annually. This is the average annual salary and sans the bonus and commission. The bonus amount rages between £4,000 and £13,000. The commission starts from £10,000 and the highest can go up to £30,000. Additionally, there are job benefits such as health insurance and pension. It is worth mentioning that not all companies offer such benefits. Only large-sized companies provide their technical sales managers with these job benefits.

When it comes to working conditions, as a technical sales manager, you need to be prepared to work beyond the usual working hours and over the weekends during emergency situations. The typical working hours are a standard 40-hour per week. If you are able to maintain a healthy balance between your work life and family life, you will be able to enjoy your role and responsibilities to the fullest. For that you need to be physically and mentally strong.

This is in brief, a job description of technical sales manager.


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