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A Brief Overview of an Aluminum Wheel Manufacturer

Updated on March 4, 2018
Joshua Crowder profile image

Joshua has work experience in manufacturing, distribution, and aerospace. He received his BBA in accounting from Kent State University.

Some of My History with Aluminum Wheel Production

As an teen jobs options were limited for me. With no experience in anything besides restaurants, I gravitated straight toward the manufacturing sector. My first position was as a welder. In this role I took on lots of fabrication work orders that included guard repairs for CNC machines and conveyer building. Most of the guys on the crew had welder/fitter and rigging backgrounds and I was able to learn a lot.

Later that year, I was asked to serve in a new position on the building maintenance crew. I had to move to second shift which was kind of a drag, but it was better than getting the axe on out the door. Building maintenance was interesting, but I felt like I was more of a janitor than anything since I was cleaning restrooms and picking up recyclables throughout the shop.

Finally, my chance to be promoted. A guy named Jack, who was the oiler on third shift was becoming a mechanic in machine maintenance. It didn't take long until I was in machine maintenance myself and I stayed in that position for the rest of my time there.

The core products that are manufactured are truck and semi wheels. They aren't limited to these product categories.  They make Hummer wheels, motorcycle wheels, semi-trailer hitches and so many other aluminum forged and machined products.
The core products that are manufactured are truck and semi wheels. They aren't limited to these product categories. They make Hummer wheels, motorcycle wheels, semi-trailer hitches and so many other aluminum forged and machined products.

Product Offerings

The core products for this company is aluminum truck wheels. These wheels manufactured are for trucks grossing in weights anywhere from 3,500 to 45,000 pounds. See above for a few examples. There wasn't really a limit on what could be made at this factory. Most of the contracts supporting long-term business relationship were for truck wheels. The company does have a few patented products of their own including an aluminum trailer-hitch. Aluminum motor cycle wheels were made for a while.

Business Decisions

There are a multitude of business decisions that this company could be making. At the highest level, the president and other executives are always looking to set-up trials with customers. In this situation, the customer provides the manufacturer with specifications such as tolerances of all dimensions and blue prints. With this data set-up,quality teams, and project management can plan new product trial runs. Project managers will be making decisions on where and when to start running proto-type lines after such trials are approved. If they were approved, production managers would wait a contract, then on an order when after the contract is approved. The production manager would now start forecasting and making scheduling changes for machine tooling change overs. This would allow them to start producing for alternate parts when time allows.

Not often, but sometimes quality managers would have to decide whether to reject raw materials from being received. This decision would occur after the first process (the raw forge de-flashing machine) encountered a certain amount of scrap. Other major decisions could involve maintenance, safety, engineering, logistics, supply chain management, and other areas of the company.

Strategic Level Issues

Strategic level issues were part of marketing strategy, operations strategy, financial strategy, and IT Strategy. One could argue that this company is so large the they may also have a quality/safety strategy. Quality and safety is merged into one department to manage (QS 9000) the quality/safety management system. One of the main goal was to keep costs down by hiring labor for as cheap as they could get people for. Every year they capitalized by maxing out the Work Opportunity Tax Credit by hiring felons and more than likely maxing out the $6,000 credit each year. There are a lot of competitors in the area so this plant really have to stay on their toes. Although, their weren't too many plant that machine the wheels as well as polished, washed, and clear coated these products. To be competitive they landed as many contracts as possible while taking delivery costs into consideration.

Identify Some Tactical Level Issues that the Organization Could Be Dealing with

For operations management tactical level issues included: Process design, Inventory management, planning capacity, and continuous improvement. The design and planning processed made up for the bulk of the tactical decisions in operations.

At the supply chain level tactical level issues include: processing materials, purchasing materials and supplies, logistics coordinating, inventory, and quality. For supply chain of course they had to try to on costs for the raw material, but that was tough considering Alcoa the aluminum giant has a monopoly on the aluminum industry. This was the only place were raw wheel forges could be purchased for the lowest shipping costs to be profitable. Their are options for the machine tooling. At least 2 lbs of carbide tooling inserts were being used up every single day. Beside raw materials this cost was second in line and luckily their are many suppliers for those tools.

Identify Some Operational Level Issues the Organization Could Be dealing with

Operational level issues for this company may include:

  • Inventory Management- Executing policies and maintenance.
  • Quality assurance and control- Control chart use and in-process inspections.
  • Logistics and materials handling- Coordinating shipment and packaging requirements.
  • Safety policies- Training and enforcement.
  • Equipment maintenance policies- Training and scheduling.

Supply Chain Network for the Organization

Take notice that there is only one supplier for this company due to the aluminum industry becoming monopolized by the aluminum giant Alcoa.
Take notice that there is only one supplier for this company due to the aluminum industry becoming monopolized by the aluminum giant Alcoa.

Competitive Priorities

The biggest competitive priorities for this manufacturer is adding new business to the company, working on projects that the company actually patented and designed, and adaptation a new quality management system.

Structural and Infrastructural Decision Areas

In the past this company had made some large scale structural decisions. Building an addition to the original building to expand operations was huge. When I started the my first three months was pretty painstaking as an eighteen year old. We worked mandatory twelve hour shifts seven days week and longer is problems arose. The addition created a completely different value stream for the company by providing automated rotary cells that polished wheels. The next addition was a whole new building which was a clear coat and power coat facility.

Conclusion

The Aluminum industry is is huge and it was a great industry to become involved with. I learned manufacturing principles here that I will carry with me my whole life.

© 2018 Joshua Crowder

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