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A Method to My Madness: Five Methods to Advertising Your Website Online

Updated on August 8, 2011
Google, the search engine leader
Google, the search engine leader

Advertising your website can take time, patience and some help from Internet marketers or SEO experts and even some good SEO writers.

New websites crave new traffic and advertising to promote products or services being offered online. Experienced website owners already have a plan as to how they will attract customers and potential leads. They may have steps to increase their online presence with Google and other popular search engines. Others may just use SEO experts or Internet marketers to get ahead. It's not as hard as it seems though. There are a few easy tricks for any newbie to try that will increase the traffic to their website.

1. Advertise

After submitting your website URL to all of the search engine directories that you would like to use, such as Google, Yahoo! and Bing and then you will now want to have some form of advertising. There are some easy ways in which you can do this. Sign up for Google adwords. Google is the most popular search engine and will only pull up pertinent advertisements for websites. There are also advertising networks that will place an ad on websites that want to host and make some extra money.

Articles + links = more targeted traffic
Articles + links = more targeted traffic

2. Articles

Articles carry a huge presence on the Internet. With article marketing, you can write what you want, whether it is the product review or charts and info to prove how good the product or service is. By using key words and key phrases, and well-written articles, people will find what you have. These same articles can be rewritten many times and submitted to article directories with your links in them. In this way, you will be attracting interested people to your products and traffic that has a higher percentage of purchasing.

You could also create a blog that will attract readers and link to your website. Blogs can attract as much traffic as a website if they are kept up to date and use key words that relate. Comments on your blog also incite readers to leave their own two cents worth and make your blog a more reliable source to readers.

3. Link exchange

Link exchange websites are websites that advertise your product on their website by exchanging links. There are lots of different link exchange sites. The only downfall may be that you have to be willing to advertise their website on yours. By advertising your website on a trusted website, you are able to build a trust between you and the potential customer and vise versa.

4. Offer free and discounted products and services

People love a bargain, and many times will not try a product unless it is offered for free or at a discount. If you can create a product that will let the customer feel as if they are getting a terrific deal, then you can convince them that the purchase is a necessity and worthy of buying. Offering samples and money-back guarantees help to build your reliability and trust for the customer.

Limited time offers also fall into this category. If there is a limit on when it ends or even how many can be purchased, people tend to buy so that they do not miss out on the great opportunity. Trial offers also give the customer a taste of what you have.

5. Social networking sites

Social networking sites can also be used for advertising and may attract many visitors. Even if you only use your own personal facebook page or twitter page, your friends will hopefully check it out and recommend it to their friends and so on and so forth.

Advertise with Craigslist or Kijiji and other similar sites that give you free advertisements and let you describe your product or services just the way you want. Include links and reviews to build reliability.

For help with your article advertising needs, see


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    • Steph0596 profile image

      Steph0596 6 years ago from Ontario

      Thanks Jeff, sometimes they work and other times it just takes time and patience and constant effort for these methods to work.

    • profile image

      Jeff_McRitchie 6 years ago

      Thanks for posting it. There are some great marketing tips in this article.