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Add Address Labels to Your Business Marketing Plan

Updated on December 5, 2012
Got labels?
Got labels? | Source

Address labels are great products to help market your business offline. Offline marketing techniques compliment online strategies to create a strong company presence that draws new customers and helps you retain existing ones.

Create Custom Business Labels

Direct mail programs are a common marketing tactic. Many businesses send letters, brochures, and offers by mail as part of customer acquisition strategies.

Rather than handwriting your company’s address on envelopes, invest in custom business labels from companies available locally and online. The customized return address labels give your business name a more professional look than a handwritten address block. Regardless of how neat your handwriting is.

Many companies offer templates at their Websites from which to choose your style of label. From the base designs, you can find a style that suits your business image. Choose from a variety of font types and sizes for your address text. Also, select type of paper for label. Paper choices are often white, clear, metallic, and assortments (group of designs).

You can even upload your own design through a Website such as 123print. A great choice of design is your company logo. A logo is a useful way to market your business as professional and a way to build brand loyalty with consumers. You create a unique, memorable product.

Example of Address Labels Available Online

Print screen of address labels available online at 123print.
Print screen of address labels available online at 123print. | Source

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Flexibility of Address Labels as a Marketing Tool

Website providers of address labels offer flexibility for your company. You may be busy in the office and not have time to create a label in one sitting. Another scenario is that you want to run the design past other people in the company before you order the labels. You are often able to save your work to the Website under a personal account, which gives you time to iron out details for the project.

Another benefit of ordering the products through a Website is that you can place the order any time of day. Unlike a physical store, the Website is always open for customers.

Many companies, both local and based online, offer custom address labels for you to help market your business. Build on the available label templates to create signature products to place on envelopes and other documents. Select font type, size, and type of paper. Upload an image easily through a Website, such as your logo, to add to the product. Establish a professional image for your company on any mail packages.


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    • Rolly A Chabot profile image

      Rolly A Chabot 4 years ago from Alberta Canada

      Hi Christy... great suggestions here and really inexpensive when you look at something like the business card... for pennies I can pass along a little something that people will search out. The marketing plan is another must in successful business... well done...

      Hugs as always from over the big rocks

    • TToombs08 profile image

      Terrye Toombs 5 years ago from Somewhere between Heaven and Hell without a road map.

      Great idea, Christy! I would never have thought of this! Voted up and shared.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 5 years ago

      It's amazing what a printed label can do for a business. It is the little things like that that can really make an impression. Useful hub!

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      This is a great idea and one that will market your business in a time when mail is being tossed out without a second look. Having a lable that stands out will catch the eye and may lead to interest.

    • Ruchira profile image

      Ruchira 5 years ago from United States

      Great tips, christy.

      Labels sure help self promotion.

    • profile image

      chrisinhawaii 5 years ago

      @ HawaiianOdysseus

      Hey yeah! Why not have a custom-made label on every eBay item you send out? For the volume that you sell (and hope to sell going forward) and the importance of having repeat customers on eBay, it makes sense.

      Good tips, Christy. I wonder if bloggers would also benefit from something like that. But I dunno, it would seem kind of, do you put...

      chris desatoff, blogger

      1234 address street

      blahblah hi 96706

      ...and put it on your electric bill? lol I dunno, maybe not...


    • maab30 profile image

      Matthew Abuelo 5 years ago from News And Art From The Left

      Great tips, thanks.

    • randomcreative profile image

      Rose Clearfield 5 years ago from Milwaukee, Wisconsin

      Branding is such an important component of any business, and address labels are a wonderful way to carry that through in mailings. Thanks for the great tips!

    • hawaiianodysseus profile image

      Hawaiian Odysseus 5 years ago from Southeast Washington state

      Christy, you have a rainbow's spectrum of topics, but I especially perk up when you write about business ideas. As simple as this tip appears to be, it actually is indeed a clever, personable, and effective way to promote one's brand. The quality of salesmanship is only as successful as the last impression you leave with the customer.

      Thanks for covering this with your high standard professional style. Indeed, Christy, you leave your indelible and signature business label with every hub you write.

    • William Beale profile image

      William Beale 5 years ago from Woodbridge

      Great site; Well done

    • carol7777 profile image

      carol stanley 5 years ago from Arizona

      I always enjoy creative labels on envelopes when receiving. Thanks for bringing up this topic and offering an added way to give your business some pizzaz.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Thank-you for your positive comments here Flash, Janine, Bill, Jackie, and Nora! I appreciate you all!

    • Nora411 profile image

      Nora411 5 years ago from Chicago, IL

      Interesting topic and useful tips!

    • Jackie Lynnley profile image

      Jackie Lynnley 5 years ago from The Beautiful South

      Great info and looks very sophisticated for business use!

    • billybuc profile image

      Bill Holland 5 years ago from Olympia, WA

      Great tips...I can't use them but great tips. :)

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      Agreed about Business labels with you and have even created personal address labels for our Christmas cards online, too. Thanks seriously for sharing and have of course voted way up and shared, too!

    • flashmakeit profile image

      flashmakeit 5 years ago from usa

      Business label does make a letter look more professional and you always think of some useful hubs to write.