- Business and Employment»
Ads That Didn't Quite Make It
This Bad Ad Concept, "More Is Better," Did Not Get Off The Ground
We see them all of the time . . .
Ads. Newspaper ads. Billboard ads. And the always-present, television ads. To be fair. Honest. And upfront, not all television ads are award-winning productions. Although the ad client and ad agency had great ideas. Dreams. And drive. For some reason, maybe consumer disinterest, the ad never quiet caught on. Leaving the ad client. Ad agency. And probably some focus group with a truckload of egg on their faces. Sad. Not a position to be envied.
What this story is about is, Ads That Didn't Quite Make It . The headline suffices me going into elaborate details on why the ad failed. Why the copywriters didn't write the catchy ad theme. And quite-possibly why the public turned a blind eye to the ad to begin with.
I will let the pictures I am providing, tell the story for me. Hope that you are not one of the 'victims,' well, a television viewer who is caught blind-sided by one of these ads that turn your stomach. Gives you a monster-migraine headache. Then causes you to suddenly to have a desire to go to bed. And pull the covers up over your head.
"Eating Is Big Fun,"
was the ill-fated ad concept for this ad that didn't quite catch on. The National Association of Restaurants allegedly spent a huge amount of greenback to launch this counter-ad that was set directly-opposed to restaurants teaming with healthy-eating special interest groups to make America a healthy place to live. Everyone knows that food tastes good. And human beings do not eat necessarily for the healthy benefits, but for the great taste of food. You can easily see why using a photo like this didn't help the 'Eating Is Big Fun,' ad campaign.
"Good Food Doesn't Have To Be Sour"
did not help this (bad) ad campaign become popular. In daytime. Or overnight. What made this ad campaign 'sink like a stone,' was the photo of a girl. A non-model. A generic person who, according to the copywriters, who asked to remain anonymous, was 'caught,' behind her house devouring a melon-like fruit that the produce people swore was sour. The only thing sour was the response to the ad slogan, "Good Food Doesn't Have To Be Sour."
"Our Tires Are Loved By Everyone"
was cute. Cuddly. And made many members of this tire company's focus group smile like a kid on Christmas morning when they saw a new bike under the Christmas tree. The ad would imply that even aliens. ET's cousins. Would stop at nothing to gear their spaceships with this tire company's products. I can assume that most people, when viewing this 30-second ad, had trouble fusing the flying saucer with radial tires. I would have too.
"Get Together With Uni-Clothing"
that would be great if anyone, including the hipsters who this ad was aimed at, understood what 'uni-clothing' stood for. Later, the ad agency who was responsible for this clothing ad, realized that not all men and women love to dress alike. When this ad was launched, there was this 'spirit of independence,' being birthed in women across the country and seeing themselves, the liberated women, dressed like their male companion, was a huge 'bummer,' or 'turn-off.' Now, in 2011, looking at this ad, I can see why the women didn't 'get into' this ad campaign. The ad might have sent some subconscious message to these modern-minded girls suggesting that if their male friends wore the denim, farmer-type, Liberty overalls, the women would be expected to do the same. Just a 'shot in the dark.'
"Granny's Fries Without The Granny"
a real product. And the hands of a real granny. Plus the face of a real ad-kid. But one problem. No pay-off. No meteoric-rise to the french fry company when this ad was launched. Focus groups, God bless their hearts, saw right-off that people would be put-off. Offended. Upset. At seeing a child's face being used like a blob of Silly Putty. They must have been right. I haven't seen any fries by this company. Anywhere.
"Got It Covered--At Both Ends"
was a terrific idea for the product: DOG LAXATIVES. Don't you think? And to let 'Fido,' eat his favorite dog food while 'going,' was a stroke-of-genius in creative advertising gimmicks. But there was just something about seeing a pet dog 'eat like a dog,' and having his behind sitting in a bedpan, of sorts, was not something you wanted to have implanted in your mind. So, needless to say, this bad ad did not quite make it in the market place.
A FEW MORE PHOTO EXAMPLES OF BAD ADS THAT DIDN'T QUITE MAKE IT
"Bear It All"
I hope that you have enjoyed
our tour of "Bad Ads That Didn't Quite Make It,' for I really wanted you to see a truthful-side of advertising that people in our country seldom get to see.
Not all ads, understandably, are successful as the Wendy's huge-hit, "Where's The Beef?" burger campaign of the 80's. No. Not all ads are award-winners. And this makes me sad to confess this truth to you. I personally, would love to see MORE of these "Bad Ads That Didn't Quite Make It," for let's be honest . . .
Comparing these 'bad ads,' to those being shown 'round the clock in 2011 . . .
these 'bad' ads, for the most part, are much-more entertaining.
These are only a few examples
of bad ad ideas that never made it off the drawing board. Remember the 'bomb,' from Ford Motor Company, The Edsel? I could easily label this bear photo and the ones below, as 'Edsel's,' for the ad concepts, although appealing to the ad agency executives, didn't impress the money-spending public. Those are the people who should have watched the ad before it was broadcast.