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Adsense - Discover EXACTLY "How To" MAXIMIZE Your Earnings

Updated on January 26, 2014

Do You Really Want to Learn to Make Money with Adsense? Then do this!!!

I began using Google Adsense in the summer of 2003, and since that time I have earned well into the mid 6 figures. You can do the math. 7 figures would be over a million. That’s all I can say because this is not about how much money I can make, it’s about how to effectively MAXIMIZE YOUR OWN EARNINGS!

The methods I'm explaining to you actually work - they are proven, I use them every day for more than past 6 years now! I like money, I like to be able to do what I want when I want, so I work very hard. No point in doing it wrong and wasting time. If you want to make more money online you will do this, if not then you may as well just stop reading now.

I do not make my Adsense earnings from one site, in fact I have several sites and we’ll just leave it at that. And yes I have read Joel Comm’s Adsense Book cover to cover. He is the self professed Adsense Guru, and there is some good content in the book, it’s worth a read even though it is quite long and wordy. And Joels tips are good, but he doesn’t know any more about Adsense than any other top earner. But he probably knows more about Adsense than 99% of the people using it. And you, yes you can learn the exact same methods that really make money by reading all 234 pages.

The book is called Adsense Secrets, and he used to sell it and is now giving it away (At least version 4 is free). The information is a bit old and some of the methods are no longer valid, but still a good read.

But if you are like me and don’t want to spend hours reading a book that could be summarized in 10 pages then let me help you with what I know works with Adsense, because it works for me… day in and day out.

The Facts: What You Need to Know to Maximize Adsense Earnings

First you do NOT want to place ads in every available spot on your website. Why? You won’t make more money by doing so, you’ll probably make a lot less. Because the more ads you place the more they look like ads. And people are not ad friendly, they ignore them. The second reason is you do not want 12 advertisements if only the top 3 or 4 are paying a high amount per click. You also do not want ads to show on pages like Contact Us, About US, Privacy Policy. Ads on those pages will make little or no money and just drive up your impression count. No point in that. I realize that with some software like WordPress it can be an all or nothing kind of arraignment, but if you can control it… don’t put them on those pages.

The next thing you need to understand is there is not set one perfect way to put ads that work every time on every site. Let me give you an example: I have 2 sites with the exact same template. Site 1 pulls about 2% click through. Site 2 pulls in 6%. Both are in High Paying niches. So if they layout is exactly the same then why is the click through 3x higher on Site 2? (Both sites look nearly identical by the way… same colors, fonts, everything). The answer to the question is “Visitor Intent”. Site 1 is an information site, Site 2 is a Product site. So the “Intent” of the visitor for Site 1 is to learn more, the intent of the visitor to site 2 is to find products… their intent is more specific.

If I had to do it all over again… I would not build Site 1. But I built it nearly 10 years ago and it makes money so I just leave it. I have “optimized” it to the maximum extent and it’s a cash cow, but not earning where I want it to. But it is in my best interest to work on other project. The lesson you should learn from this is – When building Adsense sites focus on your Visitors Intent. You do not want to be the nice guy who helps them do and learn but then they just leave. You want to be the guy/girl that focuses on providing your visitor links to the products or services that match their intentions!

I can not overemphasize this enough. If you build a site about Free Wallpapers the intent of your visitor is to find free wallpapers. If you build your site about Motorolla Cell Phone accessories then the intent of your customer is to buy! And that visitor will make you a lot more money. Who searches for cell phone accessories for fun? No one. People searching for Cell Phone accessories are in BUY Mode. Cash in on Niches where people are in Buy Mode!

Adsense and Traffic – you have to have it, you must have it, but not all traffic is alike. If you want to make money online you need targeted traffic. Let me give you example: I have a site in a highly competitive Niche related to a Law product. The site has little traffic because there are so few people searching for the niche. However, I have another site in a very high trafficked niche. That site gets lots of people and my offering is a Product that matches the intention of the visitor. Which site makes more? The site with more traffic or the site with less traffic? Answer: They are actually about the same, even though the traffic differs by a magnitude of at least 100!

Why is this so? Because even though both have excellent click through rates, the payout on the very tight niche is so high that it just blows away the other niche. Payouts per click are at least 20x higher! So you don’t always need tons of traffic to make money. But you had better plan very carefully your strategy if your niche is a low volume niche, and it had better payout very high.

So I see people saying all the time, I need more traffic, if I only had more traffic. And the reality is it would make no difference because people still would not click on the ads. So before you try to get a lot of traffic make sure you have the right niche and you understand your visitors intentions.

Adsense Ad Placement. You’ll read over and over how important placement is and a whole bunch of theories about colors and sizes and on and on. The bottom line is this. You want your ads to compliment your content. And you want your ads viewable as soon as a person comes to your site. This means “Above the Fold”… put your Adsense ads where they can be seen. I do not put Adsense on the bottom of pages.

The reason why you do this is simple; I don’t care how great your site is, or how great you think it is… almost all sites have very high bounce rates. The chances that a person visiting your site from a Search Engine will stay around for more than 8 seconds is very small… even if it’s what they are after. People immediately and subconsciously judge your site and make a decision on whether to stay or leave. Give them an ad that will catch their eye! This is why many sites that look really crappy make a lot more money from Adsense than sites that look great. They put the Ads right in front of the visitor.

You may think this flies in the face of what I have said about making your ads look like part of the content. It doesn’t! You still want your Adsense Ads to look like part of the content… you just want to make sure they work.

Adsense Colors – A lot of people will say that you should match the colors of your site. Great. What if your site is yellow and black? Here is better advice, use it and make a lot of money or skip it and complain about why you make so little. Blue text links work. People expect to see them, they know what they are and what they do. They know this at a subconscious level. You do not want to reinvent the wheel, you want to make money. And if you want to make money with Adsense you want Blue links PERIOD. And here is something you should be doing. Don’t put yourself in a position where blue links make your site look weird. Make your site so it works with Blue Text Links. It’s that simple. You either want to make money or you do not right?

Test and track. You should be taking advantage of all 200 Adsense Channels if you have any size site at all. You MUST know exactly which ads are performing. And about 2 years ago you could run 3rd party tracking scripts that told you an amazing amount of information. Google made a change and now you can’t use the tracking scripts. All you have is Channels, so use them. But use them wisely as you grow. And make sure you filter out low paying ads! A low paying ads is one from a network like or some other site that is not really related to the core of your niche. Use every filter that Google makes available to you.

Section Ad Targeting - Take advantage of Google’s tool for “Section Ad Targeting”. It’s a simple piece of HTML Code you place into your pages… focus on the most visited high earning pages.

The tags look like this: Quotes are so it will appear on the page as this is code.. it would otherwise be discarded.

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You will need to test these tags on your pages, they may or may not work, but you won’t know until you test. This is how you remove irrelevant ads from pages that can really perform. The real downside is Google takes forever to get the ball rolling on this. So you’ll need patience. You can learn more about Section Ad Targeting for Adsense Here:

Tweak your Titles and Headings and body text. You must have the right ads showing on your pages to make money. This is another major factor that separates the 6 figure earners like me from the other guys. If a highly visited page is not performing tweak it! You should already be looking at your Google Analytics account so you know what keywords are used to find your pages, and what pages people enter and exit from. If you find people are exiting a lot from a certain page… get your Adsense on the page… near the top … nice and big and fast! Give them something to click on before they leave. Or fix the page so they don’t leave. Keep changing the page until you get the ads you want. Sometimes you can’t. And for those pages you may want to substitute and affiliate opportunity. There are times when you need to know that enough is enough.

Make a Decision – Adsense or Affiliate. Choose one or both, but make sure you test so you know exactly which makes you the most money. I will sometimes use Affiliate links and Adsense on the Same page… but I decide ahead of time what is more important and what I am going to emphasize. Then I test it. And I will remove the non performing ad unit… Adsense or not. A shotgun approach is a bad approach. Don’t give your visitor an out… don’t confuse them.

Text Ads or Video Ads or Image Ads – You can do anything you want, but I use text 95% of the time. I will only use an image ad if it is spot on target, and that is very hard to achieve sometimes.

Keyword Phrases – Because I’ve already written other articles about Keywords I’ll be very brief here. Keywords are vital to getting Adsense to display the “right” ads and to pull traffic into your site. You must take the time to learn how to properly research keywords, the scope of which is too large for this article. Read my other articles. Don’t focus on Keywords as topics focus on Industries then dig for Keywords. Don’t just chase after a supposed “high paying keyword” like Mesothelioma… that is just stupid, that is what people who have no clue what they are doing do.

Pick an industry that needs leads and is willing to spend freely to get them. Insurance is a great example. You can start with Insurance, than dig down to niches like Automobile Insurance, Homeowners, etc. Then dig even further until you find a high paying niche… not just a keyword.

Ad Sizes – Here is what works for me after years of testing – Square Boxes 250 pixels or larger, 160 pixel skyscrapers, and if placed just right the 234 pixel half banner. 468 banners are dismal. I’ve never had good click throughs on 120 pixel banners.

Adsense Authority – If you want to make money with Adsense you site has to have some authority. What I mean by this is simple, Google must think your site is quality or they will display low paying junk ads. Remember that Advertisers can bid on your site if you let them. But if your site is junk, none of them will. And this is only going to increase now that Google has opened the doors for their Partners to be part of the content network.

Page Rank is a good indicator of what Google thinks of your site if you have a PR of 3 or higher you will make a lot more money with Adsense. I’m sorry but that is just how it is… so you’ll need to work on improving the visibility and authority of your site if you want to make money.

Final Thoughts: Matching your visitor’s intentions to Adsense ads is not easy, but is the only true way to insure the maximum profitability for you! You have to work at it, you have to test and tweak, you have to make decisions about what to promote or not to promote. It’s not a bad idea to do only Adsense on some sites. But you’ll still need authority. And if your site looks like it is just Made for Adsense that is really hard to accomplish. The easiest way to make it look like a site WITH Adsense as opposed to a site FOR Adsense, is to be conservative with your number of ads, professional design, and quality compelling content.

Now you have the information you need to Maximize your Adsense Earnings and make more money, what are you going to do with it?

More Money with Adsense Awaits You!

The Key Trick Tip or Whatever to Increase your ability to Make More Money With Adsense is right at your finger tips - use it!
The Key Trick Tip or Whatever to Increase your ability to Make More Money With Adsense is right at your finger tips - use it!


Submit a Comment
  • MikeNV profile imageAUTHOR


    7 years ago from Henderson, NV

    PageRank is NOT SiteRank. Each page on a site has it's own ranking. A high PR doesn't mean a page with outperform another page in search results. PR is not worth worrying about at all.

    Google does in fact track users, but not all users and you can opt out. Each time you clear your own cookies it also goes away. I am not a fan of their following you around the Internet trying to target ads, in my experience the click through rates are actually lower when they do this. If you want to see what your own ads are displaying you have to get in the habit of clearing cookies.

    My time is extremely limited right now so I don't know what to tell you about niche selection that I have not already told you. Find large advertiser pools, find products/services which either need to be repeatedly purchased or have a high cost of customer acquisition. A very good example of both is Insurance - have to buy over and over, and high cost of acquisition. Insurance however is highly competitive and that is the crux - everything these days is highly competitive. And if I didn't like insurance or knew little about it I wouldn't bother with it because I wouldn't be able to offer any value to my readers. So that's the dilemma - what do you like and know about, what needs to be purchased over and over and what has a high cost of acquisition or is in short supply/rare. Finding niches is ART, SCIENCE, and a little bit of LUCK.

  • nicomp profile image

    nicomp really 

    7 years ago from Ohio, USA

    By the way, I noticed today that Squidoo has a higher PageRank than HubPages, 7 to 6. Interesting.

  • nicomp profile image

    nicomp really 

    7 years ago from Ohio, USA

    Consistently getting the ads to match the intentions eludes me. Google uses your cookies and keeps track of where you've been lately to decide what ads to publish when you visit a new site. You may see ads for something you shopped for last week.

    It seems even more random on HubPages ads.

  • t08c15 profile image


    7 years ago

    Great info. Thanks.

  • MikeNV profile imageAUTHOR


    7 years ago from Henderson, NV

    I only work niches that are of interest to me. I have not started a new site probably in the past 5 years. No reason too, because I already own more than I can handle.

    So I find topics that I am interested in - for me that means motor sports, electronics, recreation, etc. Then I go to Google and I figure out how much an advertiser is willing to spend on that niche. Then I want to know how many advertisers there are. There isn't really a rule of thumb. But I figure if there are at least 3-5 advertisers willing to spend at least 50 cents a click then that's a good sign. And I like there to be at least a dozen or more advertisers competing for those clicks. After that it's all about writing about what you like, and making sure your ads are placed correctly and that... and I say this over and over and over and it's the real secret to success with Adsense - THE ADS MUST MATCH THE INTENTIONS OF THE USER.

    If your site is about Baseball then those ads need to be displaying Baseball related items - tickets, equipment, camps, whatever a user who came to your site about Baseball would want to purchase or learn more about.

  • nicomp profile image

    nicomp really 

    7 years ago from Ohio, USA

    How do you find the niches?

  • grinnin1 profile image


    7 years ago from st louis,mo

    Thank you for the specific way you address issues. I am basically a beginner and it is all a big, sort of vague cloud at first.When someone takes the time to clarify things, it is truly appreciated. I've never even looked at the placement of the ads! Much to do.

  • MikeNV profile imageAUTHOR


    7 years ago from Henderson, NV

    I don't know if I'm a good teacher, but I have a lot of experience dating back to 2003. I've made a solid mid 6 figures off of Adsense alone. There are actually people who have pushed 7 figures, so it's the read deal. If you do it right there is money to be made for sure. Good luck. And in spite of what you may read it's not about how many ads you use, it's where you place them and having those ads match the intentions of your visitors. I can not emphasize that point enough. If the content of your ads matches the reason that people came to your article/site/page then you WILL make money.

  • grinnin1 profile image


    7 years ago from st louis,mo

    Excellent hub, you are a very good teacher. I am going to start implementing a few of your ideas and come back for more later!Thank you- great hub!

  • prairieprincess profile image

    Sharilee Swaity 

    7 years ago from Canada

    Thank you for this very useful article. I am definitely bookmarking this for further reference and reading some of your articles. I appreciate that you take the time to share your knowledge.

  • motherinthemaking profile image


    7 years ago from Australia

    thanks for the tips

  • Treasuresofheaven profile image

    Sima Ballinger 

    8 years ago from Michigan

    Thanks for this extremely useful content. I think I need to do more with channels. I made a little change today.

  • MikeNV profile imageAUTHOR


    8 years ago from Henderson, NV

    7 Figures would be over 1 million per year. That is not happening. The only people pulling that kind of money out of Adsense are TEAMS and companies. Companies much larger than my own. I can say that my company's portfolio of sites is still pulling a nice return when many other affiliate opportunities are collapsing; especially those opportunities that rely upon discretionary spending. With the recent algorithm update at Google Hubpages traffic and corresponding Adsense Revenue is down as a collective, but the per click payout has not been effected. Across the portfolio while Hubpages went down the resultant filtering effect actually had a very positive impact on our sites. Thus removing the Content Farms actually increased access to our sites. Invest in yourself!

  • KellyatHome profile image


    8 years ago from Beverly Hills, CA

    Thanks for the guide to maximise adsense earnings! It's very useful and I'll be looking to following your guideline.

  • Pink Mingos profile image

    Pink Mingos 

    8 years ago from Mars

    This is by far, one of the best Hubs or articles that I have read regarding the use of adsense! Thank you for a well written and easy to understand guideline!

  • CowboyMark profile image


    9 years ago from Upstate SC, USA

    Great Hub Mike. I'm just getting started on making passive income from internet marketing. I have made quite a bit in the past from my ebay sales of vintage items but I want to slow down from all the hunting, and shipping, etc. Your insights are great and I will figure things out as I go so thanks for adding to my education.

  • SaiKit profile image


    9 years ago from Toronto

    that was what I believed. It might be better than his expedient approach in the long run because our hubs networks will get people to stay longer, and visit other hubs.

    But his approach is using all these long tail keywords in the contents that make sense as sentences, but really says nothing at all.

    Just food for thoughts

  • MikeNV profile imageAUTHOR


    9 years ago from Henderson, NV

    The problem with that approach is twofold.

    1. Why would you want people to not find what they are looking to find? Most of those people will NOT click ads just because they are there... although some might if it matches what they are looking for. But think about it... when you go to a site and do not find what you are looking for do you click and ad or do you just leave the site?

    2. Give people exactly what they want with Good information and they will come back! Google will reward your site with higher rankings as they measure time on site as one of their algorithmic factors. So you go up in the rankings and increase your traffic and thus your income over time.

    Always do your best to match your site content to the INTENTIONS of your visitors.

  • SaiKit profile image


    9 years ago from Toronto

    Hey Mike, one marketer argued that writing hubs that give no real answers to the customers who are looking for good answers to their questions are surefire way to increase Ad clicks, because they would hate your content so much they will find a link to click away and look for answer from there.

    It work for him.

  • MikeNV profile imageAUTHOR


    9 years ago from Henderson, NV

    Trial and Error is all you can do. Hubpages is the only one I've come across that is worth doing. Most Rev Share sites treat Adsense as an afterthought so you get tons of impressions and no clicks.

    If you want a rule of thumb... any site that is sending you less than 2% click through from Adsense is not focused enough to warrant participation.

    If people are getting less than 2% from Hubpages... it's their content which is off, not Hubpages.

    Rev Share sites are almost always non targeted traffic thus losers for Adsense.

  • Katerra profile image


    9 years ago from East Coast US


    Wonderful hub. You mentioned that "if you choose to display ads on low quality revshare sites you can actually lose money by using those sites."

    How can you find out which rev sharing sites Google considers low quality? Would PR do that?

  • SaiKit profile image


    9 years ago from Toronto

    Again, something new and useful. You should be even more successful than you already are Mike.

  • MikeNV profile imageAUTHOR


    9 years ago from Henderson, NV

    What matters is not Negative or Positive... it's the INTENTION of the visitor. Many times you'll encounter a person who is visiting a review site because of a "Teaser" about how something is not good... a negative review.

    If when the visitor arrives they are looking for more information on that product or service and the Adsense Ads match the INTENTIONS (They just want information good or bad so they can make an informed decision) you will still get the click throughs.

    This is not always easy to determine because Google is combining Cookie Tracking with IP Targeting. So the Advertisements you see are often different from your visitors. You can clear your cookies to help remove the Cooking Tracking, but you are stuck with IP Tracking unless you bounce through a Proxy Server.

    Let me give you an example of when Google Ads don't work.

    I have a pet related site... information on Gerbils. And Google classifies Gerbils as Rodents. So I'm getting Ads for Terminix! Yikes. People on my site don't want to kill their Gerbils! So I have to filter out the Terminix ads. I've done this... but Google is still showing them!

    So sometimes you can't win with Adsense.

    Remember it's always about matching the INTENTIONS of your visitors with the CONTENT of the Advertisments.

  • SaiKit profile image


    9 years ago from Toronto

    MikeNV, do you think article with a negative spin lower the adsense income?

    The negative one tell readers what not to buy but the adsense ads usually advertise the things that author tells them not to buy.

    Do the article the presell items do better in adsense income?

  • SaiKit profile image


    9 years ago from Toronto

    Wow, I thought I know but you really know your stuff.

  • nikitha p profile image

    nikitha p 

    9 years ago from India

    Very informative

  • profile image


    9 years ago

    Good advice

  • Lynda Gary profile image

    Lynda Gary 

    9 years ago

    bookmarked and "upped".

    thank you!

  • calicoaster profile image


    9 years ago

    Wow..Amazing post. I never knew such minute details about designing webpage and articles to get profits. Thanks for sharing!

  • MyWebs profile image

    Anthony Goodley 

    9 years ago from Sheridan, WY

    Great insight into what works with AdSense. Now I have a clue as to the best way to work AdSense ads. Bookmarked!

  • profile image


    9 years ago

    Well done. Got some gems I hadn't yet pondered. Thanks for the great read.

  • sibaja_software profile image


    9 years ago from Italy

    It is so good to find a fresh approach to Adsense, a great contribution to hubpages, thanks

  • C.V.Rajan profile image


    9 years ago from Kerala, India

    This is one of the best articles I have read on this subject. Your experience speaks and it is down to earth.


  • 2patricias profile image


    9 years ago from Sussex by the Sea

    Very imformative and potentially helpful Hub.

    Thanks for taking the time to make this a good Hub.

  • tonymac04 profile image

    Tony McGregor 

    9 years ago from South Africa

    Thanks for the tips. I have bookmarked this and will come back to it to learn more.

    Love and peace


  • shazwellyn profile image


    9 years ago from Great Britain

    I really like you! Another bookmark, me thinks! hehehe

  • Jeffrey Neal profile image

    Jeffrey Neal 

    9 years ago from Tennessee

    Good info here, Mike. I'm bookmarking this as my adsense on my other sites is just starting to pick up some good steam, but I want to remember all of these tips. Thanks!

  • dragonbear profile image


    9 years ago from Essex UK

    Snappy and to the point. As a beginner I'm picking up some great hubs and advice. Thanks for adding to it MikeNV

  • Laura du Toit profile image

    Laura du Toit 

    9 years ago from South Africa

    Great information. Thanks for sharing!

  • intriguewriter profile image


    9 years ago from worldwide

    fantastic thank you

  • michael1mars profile image


    9 years ago

    really good content

  • seamist profile image


    9 years ago from Northern Minnesota

    Hi Mike

    Thank you for answering my question.

  • MikeNV profile imageAUTHOR


    9 years ago from Henderson, NV

    In principal I believe the Hubpages Ads for Adsense are placed in the best possible spots. I can tell you that I pull about 2% higher than "average" compared to my general targeted niches, but considerably lower than my specifically targeted niches.

    It's unfortunate there is no real way to track results other than URL Channels. A couple of years ago before Adsense changed it's code you could track with 3rd party scripts and get highly detailed information allowing you to really tweak placement, colors, etc.

    And as you know Hubpages will take their cut... but in addition to that they will rotate in ads that we do not get paid for. So it's really tough to gauge.

    Most people also do not understand that Adsense will apply account wide "penalty" to publishers. So if you choose to display ads on low quality revshare sites you can actually lose money by using those sites.

    Fortunately Google seems to like Hubpages so it's one of the few revshare sites that will not hurt you - at least not for now.

  • seamist profile image


    9 years ago from Northern Minnesota

    Great article, Mike! Do you think the Adsense ads on Hubpages are placed for the maximum earning potential?

  • TotalReviewGuy profile image


    9 years ago from Your Computer

    Good stuff on adsense. More than you get from some ebooks.

  • Patti Ann profile image

    Patti Ann 

    9 years ago from Florida

    Thanks for all the great info - very well written!

  • profile image


    9 years ago

    wow have written a great piece...

  • aj's profile image

    Abhijith Bob Babu 

    10 years ago from Saskatchewan, Canada

    wow man.... Great hub... no wonder u are earning good... keep it up. And i've been searching all over the net for someone like u. I mean, someone who is willing to give some tips at the same time they earn from adsense.

    Thanks a lot.

  • easegiri profile image


    10 years ago from Bangalore

    Informative one I will use your tips. Thank you.


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ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)