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Advantages of Franchising

Updated on September 6, 2010

What are the Advantages of Franchising

Franchising is one of the most popular ways of opening up a business today.  A lot of budding entrepreneurs are venturing in franchising for many reasons.  But do we really understand the advantages of franchising and is it really a good choice of business?

One of the advantages of franchising is that the power behind the brand name. Establishing a brand name takes a lot of money for marketing and advertising. Good results come up from this procedure. The quality of the product and consumer trust is often reflected by a good brand name.  High-quality and consistent products are often promised to the consumer by having a good brand name.
The smartest way to start a business is by going for proven business system, franchising often show this quality as an advantage.  It is shown in most business statistics that entrepreneur fails to manage the operations of a company within the first 3-5 years.  The main reason is they have to main consistent and competitive in a market that has been there for years.

Advantages of Franchising
Advantages of Franchising

In addition, most recent business owners have so much to learn before they can finally help the business take-off with the risk of losing capital along the way.  While if you get a franchise business, you can easily understand the pre-formatted business plan, operations management, accounting, marketing, distribution and human resource management.
Last and not the least, one of the main advantages of franchising is that franchise chains have greater buying power than single businesses. This entails that you have access to equipment and resources to operate the business and you can get them for a much lower price. Most franchise business created a support system that will help business owners to run the business smoothly.  Training on the basics of the business as well as how to operate the business are also given to you when you are under a franchise.  Advertising and marketing will be easy because more often than not, the franchise company will do this for you.
These are just a few example of the various advantages of franchising.  If you plan on investing in a business, getting into a franchise business is definitely an excellent idea.


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