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Advertising Museums Through the Internet
Advertising Museums Through the Internet to a Younger Population
The world of technology is constantly changing. Just a few decades ago, cell phones were massive, box-like devices and computers took up a whole room. If businesses want to stay current and fresh in this constantly evolving technological age, they need to embrace technology and use it to market themselves. The internet is the perfect way to do this.
The internet provides the opportunity for businesses and organizations to advertise their wares or services. Interactive web pages can be designed so that a heading in curly, bold letters is actually a link to another page with pictures and a more detailed description on a topic. Games can be included, so that users have to match words to definitions, or memorize the location of certain words or images. These interactive features are just what I would recommend to someone trying to advertise a museum over the internet.
Museums, at least in my limited experience, have always loomed like a dark, foreboding threat of eternal boredom. It never seemed fun to me, as a small child or even as a maturing adolescent, to walk through endless rooms of hardwood floors and ancient artifacts in glass cases, or paintings on walls. I must admit, I don’t have much experience with museums because I was always so averse to setting foot in one. Thus, it is my recommendation that if museums want to attract larger, younger audiences, they need to make history exciting.
My best advice for accomplishing this feat is through a personalized website, targeting the age group in question. There should be a general website, with easy-to-find information about the museum, such as specific location, phone number, hours of operation, and possibly even a map showing its location. There should also be general descriptions about the museum and what it has to offer. Pictures should be included next to headings of each of the specific sections of a museum, with general information below the heading and next to the picture. It might be advantageous to include pictures of other young people posing next to the exhibits or just in the museum, having fun.
The user should be able to click on each of the headings or topics and be directed to a page with more pictures, large and easy to see. The page should include more detailed, specific information about the exhibits, where they came from, the history behind their existence, and etc. It should be written in such a way that it is easy for young people to read and understand, with large text and simple words. The articles should be accurate and enthralling, captivating the attention of young children or adolescents who enjoy hearing stories.
It would be ideal to also include some simple, interactive games to hold the attention of young, hyperactive children. Even adolescents enjoy online games—perhaps even more so. It would be my suggestion to have little quizzes after the articles, where users have to match the name or invention or what-have-you to its description. It should pop up with a cheesy, grinning smiley face if they get it right, or an adorable, pouting sad face if they get it wrong, and should show them the right answer. Also, small memorization games could include a matching game, where a small panel of squares can be clicked on to show the picture behind, and users must memorize the location of the pictures so they can match two of the same pictures. The pictures should comprise something relevant to the topic, such as artifacts in the museum, or cartoon pictures of the people involved.
These are obviously just a few examples of how to make a museum seem fun and exciting. Pictures, games, and stories comprise a large part of children’s learning experiences, and thus these should be incorporated into a website of a museum targeting a younger population.