Fantastic and Easy Affiliate Marketing Opportunity
So what is this easy affiliate program?
I am going to start out by telling you exactly what this site is instead of making you read all the way to the bottom to find out. I do hope you will continue reading anyway, as I hope to share my excitement and enthusiasm with you. This amazing affiliate program is Zazzle.
I gotta admit that I have fallen in love with the Zazzle model. An artist can sign up and post their art on products and set their commission should that product sell. An affiliate marketer can sign up and forgo having a shop of their own and can instead promote the shops of other artists on the site. Now I am no marketing guru but I have been learning over the past year and can see a huge potential both as an artist and as a marketer.
The tools for promotion that Zazzle offers is impressive. As a shop keep I have used their tools to create a merchant booth on both facebook and myspace as well as linking my twitter account up. I will be honest here and say that I muddled my way through all of this as I am not tech savvy. If you have a good understanding of building a website or self hosted blog then you will be miles ahead of me from the beginning. I do have a blogger blog and even managed to get a flash panel of my products in my blog (not that my blog gets any traffic or is useful in any way!).
Affiliates Earn 15%
The commission/affiliate structure with Zazzle is unique and took me a little time to get my head around. Basically an artist can set the price for any item they design between 10% and 99%, the item has a base cost (what it will cost Zazzle to produce the item and generate a profit for them as well) and the percentage chosen determines the price.
Enter the affiliate. This is where I get boggled a bit with the math (not my strong suit). If you (as an affiliate) were to refer a sale of one of my products you get 15% (I may get less actually, if I set my commission at 10% in hopes a lower price will make more sales). Your 15% is split between me (as the artist) and Zazzle. The exact way they do the math is beyond me although I could figure it out if I needed to I am sure.
For most artists on the site this is not a problem and they would love to be promoted. For myself I really just want to make the sale. A slightly smaller percentage of something is better then a hundred percent of nothing (my math skills are good enough to see that!). I suspect that when an artist complains on the forums it is down to being new and being surprised that they got a referred sale. I will happily take those referred sales instead ;)
I am going to fess up and say that one of the reasons for writing this is the hope that stronger marketers then myself will take the challenge and market my items (and those of my new artist friends of course). I am happy for anyone to market my items actually! I really don't know why those few people complain about making a sale that was referred, sounds like greed to me (even if it isn't).
Any Down Sides?
I have yet to experience any down sides, save for one. With a few of the items I design the minimum price tag set (keeping my commission at the lowest, 10%) is more then I would ever spend. The prime example are the keds shoes.
I have designed a few pairs of keds shoes and will continue to do so (even tho the price is way to high for me to ever buy). I have bought outward bound shoes intended for mountaineering and extreme hiking for the same price as the keds shoes at Zazzle. Keds are not quite as hard wearing or feature cool shoe technology to protect my toes.
If I do make a sale for one of those expensive items then, woo hoo as Homer Simpson would say. Realistically speaking I do stick to those items that seem more in the price range for the equivalents bought in the shops. I can add a reasonable commission to greeting cards or stickers for scrap booking as the prices seem good for a custom made item.
If you are up to the challenge of marketing more expensive items I do have a few pairs of keds designed (wink). On the other hand if you are happier helping people find products that are reasonably priced much of the other products being designed at Zazzle (thats a link to my store) are really worth taking a look at. I am impressed with the works of the other artists and find stuff I want to buy myself all the time.
A hub for the artists
- Selling Artwork Online with Zazzle
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