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Affiliate Marketing Programme Explained

Updated on April 28, 2014

What Is Affiliate Marketing Programme

Affiliate marketing programme is a revenue-sharing model between a web merchant or advertiser and a publisher, such as a blog website owner or a webmaster. The merchant rewards affiliates (publishers) when the publishers help generate sales, leads, and other desired results for the merchants.

An affiliate is someone, could be an individual or a company, who promotes products and services of an individual or company by displaying various types of ads of the individual or company on his or her blog or website or other Internet listings (e.g., HubPages). Affiliates, bloggers and webmasters in particular, run affiliate marketing programme on their blogs and websites to earn money online by sending traffic to the merchants' websites or/and when the traffic they send to the merchants' websites perform any specific action.

Basically, an affiliate puts up ads of an individual or company on his or her blog or website or other places on the Internet. When visitors or readers to the affiliate's blog, etc click on the ads, the affiliate earn some money. This is called PPC (Pay Per Click) affiliate marketing programme model.

But, generally affiliate marketing programmes pay the publishers when the visitors click on the merchants' ads displayed on the publishers' blog, etc to land the merchants' websites and perform any specific task. This could be purchasing a product or service, signing up for a newsletter, filling out a contact form, and more.

How Does an Affiliate Marketing Programme Work

Simply put, affiliate marketing programmes are an arrangement in which the merchants reward the affiliates (publishers, such as bloggers and webmasters) when the visitors to their websites click on links to the merchants' websites or click through the links to land the merchants' websites and perform any specified action depending on the affiliate marketing programmes.

Basically, there are at least three main parties in an affiliate marketing programme. They are:

  • The merchant website
  • The publisher or affiliate website
  • The customer

There is another party called an affiliate network that brings together the merchants and publishers or affiliates. In fact, affiliate networks make the affiliate marketing programmes more easier, convenient and transparent. Affiliates and merchants can easily find each other through an affiliate network, such as Commission Junction, and more.

Basically, if an affiliate link on an affiliate's websites generate traffic or money for a merchant then the merchant pays the affiliate a commission or flat fee according to the terms of their agreement.

Final Words

Businesses online recruit affiliates to advertise and help sell their products. Affiliates can earn some decent money or even an income by using affiliate marketing programmes. It is important to join reputable affiliate networks and independent merchants' websites to increase your earnings. You should promote the merchants' products and services in a helpful and professional manner so that your targeted audience or customers and prospects can benefit from your recommendations.


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