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Affiliate marketing- Amazon aStores

Updated on September 20, 2012
This is the basic setup I achieved in about an hour, after spending 45 minutes adding products.
This is the basic setup I achieved in about an hour, after spending 45 minutes adding products. | Source

It’s not often you can find an affiliate scheme that is both non-sleazy and upmarket. Amazon, to their credit, have come up with a very simple way of creating an online web store called an aStore. AStores are very straightforward, and you can select the products you want to sell as well as opt for Amazon’s lists, etc.

The process is simple:

Get the Amazon Associates page.

Check out the options, (this takes a while, but it’s worth taking that time to check out everything so you’re well oriented) and sign up.

The aStore process is very simple:

  1. You’re given an aStore ID, ending with -20 in the address.
  2. You log in, select your ID if you have more than one, and go to the aStore page.
  3. You set up your aStore very quickly, with a wizard.
  4. Name your aStore.
  5. Attach a site logo, if you have one. (You must have a website.)

There’s a reasonable amount of customization available for appearance, but remember this is a store site and has to be formatted in certain ways.

  1. When you’ve set up your aStore the way you want, hit Finish.
  2. You now move on to the aStore product entry page.
  3. You’ll see one category to start with. Name the category in the box.
  4. Hit add products, and you’re up and running. Just search and select products on the search box, and hit “Add” to put them on your aStore pages.

You can get a lot done in a hurry using this system. I managed to add over 100 products on the first day. (In fact I did so many I still haven’t finished the descriptions at the time of writing.) You can also enter comments and information regarding the products by simply clicking on them, and a script dialog box appears for you to add what you want to say about each product.

I’m quite happy with the result so far and keen to explore more options. The idea of my aStore was to create a selection of interesting things. My aStore is called Sydney Media Jam Eclectics Strange and Beautiful Things, which is pretty accurate. I thought it’d be a good idea to give my readers some direct links to the stuff I love and often use in my blog, Hubs, site work and articles without them having to go looking for things. This will eventually be a big selection, up to 540 products per category, per store are possible, so I think it’ll be a lot of fun both for me and my readers.

One more thing, and it’s important: I’ve done some work for people working with affiliates, including articles on the Dos and Don’ts of affiliate marketing.

Amazon’s affiliate programs tick all the boxes:

  • They’re not tacky or sleazy.
  • Their service quality is extremely good.
  • Deliveries are reliable.
  • Product quality is good.

The payment setup for affiliates is extremely straightforward. You can get all the information you need with a click.

There’s absolutely no doubt about the quality of the provider.

Amazon has obviously refined its affiliate program to work very smoothly and efficiently. They’ve made the aStores very easy to operate and there’s no shoddy added software involved. The HTML links and widgets seem to work very well. If you’re looking for a decent affiliate program, check out the aStores.


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    • JayeWisdom profile image

      Jaye Denman 

      5 years ago from Deep South, USA

      This is informative, and, because I'm already selling on Amazon Marketplace, I'm interested in learning more about the aStores. I'm a bit tired this evening, so I'll bookmark this hub and re-read it and the comments when I'm again fresh and clear-headed. Thanks for sharing.

      Voted Up++


    • CANDLE profile image


      5 years ago

      Thank you Mr Wallis for taking time out to read the article ("Is Amazon's Affiliate or Associate Program A Scam?").

      It's always good to have new perspectives on a controversial issue or subject: the byproduct of the clash of ideas is enlightenment. However, with all due respect, we'll stick to our gun (based on the outcome of our experiments).

      Let us take this opportunity to wish you, once again, the best of luck with your endeavor.

    • Liz-reviews profile image

      Eunice Elizabeth 

      6 years ago from Vancouver, BC

      Well done on the informative Hub! I was curious on how the AStores worked, thanks for all the info from your research. Voted up

    • Paul Wallis profile imageAUTHOR

      Paul Wallis 

      6 years ago from Sydney, Australia

      To clarify a couple of things about CANDLE's points- If there is a reasonable expectation for payment of an affiliate as a result of clicking on a product link and buying the product, the cases are straightforward.

      If, however, someone clicks on an affiliate link and buys something else, the affiliate may not be considered to be a party to the sale. If you use Google to find Amazon products, is Google a party to the sale? No, obviously. There's no reason to think that they are. The same applies in these cases. It looks like Amazon doesn't track anything but direct purchases through affiliates, which is understandable.

      The problems from Amazon's perspective are:

      1. The implied entitlement of affiliates to payment for purchases when someone connects to Amazon through an affiliate site. That does need to be clarified.

      2. The tracking may well drop out on legitimate purchases related to affiliates at some point beyond the first click process. That's a system issue, not a matter of intent to pay or not to pay affiliates.

      3. If there is any reasonable basis for assuming that an affiliate becomes a party to sales simply because Amazon was accessed through their affiliate links, it's a messy situation. Any sale could be debated, but my view is that the affiliate is simply not a party to sales outside their own product range.

    • Paul Wallis profile imageAUTHOR

      Paul Wallis 

      6 years ago from Sydney, Australia

      CANDLE- Will do. As I pointed out in the article, I've done a lot of work on affiliates. I also used to work for a corporate regulator and a consumer regulator. Our laws are very tight on advertising of services, and Amazon affiliates are a service. I think, having read your article (Readers please note that CANDLE does have several interesting points to make) that Experiments 1-3 are legally enforceable, and Experiments 4-5 are line ball in terms of Amazon having a leg to stand on, unless it's otherwise stated in the affiliate agreement.

      Whether Amazon does the right thing or not, it's legally obliged to do the right thing, and in the cases you've mentioned it would be possible to prove they hadn't, if they incorrectly didn't credit the affiliate. The point about browsing the site after connecting through the affiliate is interesting, but legally grey.


      They are obliged to credit direct sales as a result of clicking on affiliate links.

      They are obliged to fulfil the terms of the affiliate agreement.

      People do make money on these Amazon sites, which is why they're popular in the first place.

      You're not wrong in theory or in practice in terms of the cases you've described, and those last two experiments do have some good talking points, but there are some legitimate legal outs for Amazon under some circumstances that I can see.

      Remember also that these things drive Amazon sales. They're advertising, and they're useful to Amazon.

    • CANDLE profile image


      6 years ago

      Have you ever wondered why is Amazon willing to give you a free store (aStore)?

      Reason: Amazon will not give the store away. We hate to rain on your "Amazon aStore parade", but you owe it to yourself to educate yourself about the outcome of a "the- other-end- of- the- spectrum" experiment with respect to Amazon's affiliate program. "Is Amazon's Affiliate or Associate Program A Scam?" (

      We wish you the best of luck with your "Amazon aStore adventure". Keep us posted please.

    • point2make profile image


      6 years ago

      Thanks for the great information. I have been contemplating opening an online store and Amazon is certainly a excellent way to go. I check out the site. Thanks again...voted this hub up.


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