How to Create A Perfect Pitch.
The Perfect Pitch
Raymond, why write a hub about Music Promotion when you can't read a note, play a note or sing a note yourself?
My answer is quite simple. Our son started a band when he was pretty young. Instead of bringing my kid to a football team each Saturday (like many other parents do in our little town), I found myself helping these guys by chauffeuring to gigs, recording studios and rehearsal rooms.
It was a great kick to see these kids enjoy writing and playing music while they were growing up. I was glad I could lend a helping hand with everything involving the band, except the 'creative' stuff. (Turns out I know nothing about playing instruments or creating music).
Although I'd love to play in a rock and roll band, truth be told, I don't have the talent.
Unfortunately, my son's band fell apart.
So daddy had to find a brand new hobby ;-)
Derek Sivers ( the founder and former president of CD Baby) reveals how to create and craft the perfect pitch that your fans will respond to!
Create A Perfect Pitch
Many people feel pitching is a necessary evil. Nevertheless, if you think you have the music to make an impact, but you lack a fan base, a short pitch is vital to introduce yourself to your 'prospective' audience.
According to Ariel Hyatt (CEO of Cyber PR, a digital PR & social media strategy firm), the artist's pitch is the most important thing for artists to define and hone before they go out and try to market themselves.
It is sufficient to craft a one-sentence description of your band's music to make it easier for the public to relate to you. These few words should make people curious to find out more about you.
Bob Baker (author and indie musician) calls this pitch a Brand Identity Statement (BIS). It's a brief motto that spells out precisely what you do and who you are.
It should be brief and to the point so that even someone who is not familiar with you will understand what you stand for within seconds.
Watch this informative video below or click on one of the links under this video to receive some more tips on crafting a perfect pitch.
How to Create the Perfect Pitch
To Pitch Or Not To Pitch
Does Your Band Or Do You Have A Pitch?
Electronic Press Kit
You can use your perfect pitch when you create your own EPK. So the world can easily find out who you are, how you sound, where you have played, what you look like, and so on.
An EPK (Electronic Press Kit) is the ideal tool to present yourself concisely. This kit includes a biography, a recent playlist, and live fragments of your shows. Especially in the initial phase, it is advisable tor show where you currently stand as an artist. For example:
- you recently recorded an EP
- your single will be played on the radio
- you have shared the bill with international names X & Y
- and so on.
An EPK offers all the relevant information to interested bookers, labels, management, and other professionals.
The Elevator Pitch
According to Klaff, creating and presenting a great pitch isn't an art it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2012 Raymond Philippe