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How to Create A Perfect Pitch.

Updated on February 12, 2020
raymondphilippe profile image

Raymond is interested in the music industry. He managed a band just for fun.

The Perfect Pitch

The Perfect Pitch
The Perfect Pitch | Source

Music Promotion

Raymond, why write a hub about Music Promotion when you can't read a note, play a note or sing a note yourself?

My answer is quite simple. Our son started a band when he was pretty young. Instead of bringing my kid to a football team each Saturday (like many other parents do in our little town), I found myself helping these guys by chauffeuring to gigs, recording studios and rehearsal rooms.

It was a great kick to see these kids enjoy writing and playing music while they were growing up. I was glad I could lend a helping hand with everything involving the band, except the 'creative' stuff. (Turns out I know nothing about playing instruments or creating music).

Although I'd love to play in a rock and roll band, truth be told, I don't have the talent.

Unfortunately, my son's band fell apart.

So daddy had to find a brand new hobby ;-)

Derek Sivers ( the founder and former president of CD Baby) reveals how to create and craft the perfect pitch that your fans will respond to!

Create A Perfect Pitch

Many people feel pitching is a necessary evil. Nevertheless, if you think you have the music to make an impact, but you lack a fan base, a short pitch is vital to introduce yourself to your 'prospective' audience.

According to Ariel Hyatt (CEO of Cyber PR, a digital PR & social media strategy firm), the artist's pitch is the most important thing for artists to define and hone before they go out and try to market themselves.

It is sufficient to craft a one-sentence description of your band's music to make it easier for the public to relate to you. These few words should make people curious to find out more about you.

Bob Baker (author and indie musician) calls this pitch a Brand Identity Statement (BIS). It's a brief motto that spells out precisely what you do and who you are.

It should be brief and to the point so that even someone who is not familiar with you will understand what you stand for within seconds.

Watch this informative video below or click on one of the links under this video to receive some more tips on crafting a perfect pitch.

How to Create the Perfect Pitch

To Pitch Or Not To Pitch

Does Your Band Or Do You Have A Pitch?

See results

Electronic Press Kit

You can use your perfect pitch when you create your own EPK. So the world can easily find out who you are, how you sound, where you have played, what you look like, and so on.

An EPK (Electronic Press Kit) is the ideal tool to present yourself concisely. This kit includes a biography, a recent playlist, and live fragments of your shows. Especially in the initial phase, it is advisable tor show where you currently stand as an artist. For example:

  • you recently recorded an EP
  • your single will be played on the radio
  • you have shared the bill with international names X & Y
  • and so on.

An EPK offers all the relevant information to interested bookers, labels, management, and other professionals.

The Elevator Pitch

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

According to Klaff, creating and presenting a great pitch isn't an art it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.


This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2012 Raymond Philippe

Want to share tips for indie musicians? Or just leave a comment?

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    • techhound profile image


      7 years ago

      Yes. Plus when people learn that they can win things at your gigs they often bring friends with them at the next gig. As you grow, your prizes can become more valuable but that isn't always necessary.

    • raymondphilippe profile imageAUTHOR

      Raymond Philippe 

      7 years ago from The Netherlands

      Thanks for sharing this valuable tip. I can see this adding to the excitement of a gig.

    • techhound profile image


      7 years ago

      You should run contests at your gig. You can set it up to have four (4) sweepstakes throughout the night. The prizes for the first three are something small like t-shirts with your band's logo. Then, the final prize is something bigger, like a leather jacket, again with your band name on it. They have to enter the sweepstakes for the bigger prize at the beginning of your gig but the drawing isn't until much later. This keeps the audience captive as they want to see who is going to win the big prize (they hope it is them). Plus it engages them.

    • raymondphilippe profile imageAUTHOR

      Raymond Philippe 

      7 years ago from The Netherlands

      Thanks Patty!

    • Patty Kenyon profile image

      Patty Kenyon 

      7 years ago from Ledyard, Connecticut

      Interesting Hub!! I wish your son the best of luck in his music career!!


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