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Africa’s Top Digital Marketer, Scopion MC, Discusses 3 Digital Marketing Tips for Businesses

Updated on June 20, 2020
Loretta Awosika profile image

Loretta is a Marketing enthusiast, finding easier ways to help people get their product to the target market and make sales.

Who is Our Expert?

Kakooza Hillary, who is also popularly known as Scopion MC UG is an expert social media manager and digital marketer. He is behind most of the increasingly influential Ugandan celebrities accounts on social media like Eddy Kenzo, Lydia Jazmine, Bettinah Tianah, Gravity Omutujju, John Blaq and many more.

With his expert knowledge in digital marketing and social media management, he has become a highly sought after professional due to the increasing necessity for social media presence and influence amongst Ugandan youths and celebrities.

Born 3rd March 1993, Scopion MC is the management brain behind many top brands and businesses. Strategizing and executing successful social media campaigns to grow several brands, businesses, and followings are some of his many achievements.

He has worked to promote and boost followings, influence and brand awareness for several celebrities on platforms like Facebook, Instagram, Twitter, Snapchat, YouTube, etc. This has earned him a reputation in Uganda as a capable social media manager and the title “King of Instagram”. With over 500,000 followers on Instagram, Scopion MC is Uganda’s 5th most followed Instagram influencer.

That is why I reached out to him for expert advice on useful and practical digital marketing tips for businesses and brands.

Why Digital Marketing?

With the rise of the digital age and social media, business and marketing have moved from offline to online. Millions of people spend hour’s online browsing through so it is not surprising that most companies and brands have employed digital ways to market their services to the millions of potential customers that can be found on the internet.

The digital medium is one of the smartest and most effective marketing tool,s and new tips are discovered every day to make your marketing campaign even more effective.

As a business owner, you might be worried about lagging behind your competition because you do not have the resources to hire expert digital marketers. However, Scopion MC has some actionable marketing tips for you that you can effectively apply in your business.

Your secret weapon is always your knowledge, and this article seeks to arm you with lots of it.

Actionable Digital Marketing Tips for Your Business or Brand

1. Do not overextend yourself. Less is more.

Avoid overextending yourself. This is one of the most common mistakes business owners make. Take your time and plan out your strategy. Make a few solid strategies that you can monitor and update without being overwhelmed.

Setting up lots of social media account and campaigns, as well as, rigorous but haphazard blogging schedule can undo your brand and cause potential customers not to take you seriously if not correctly executed. Trying to manage numerous social media accounts without experience can overwhelm you and undo your effort.

Don’t do that.

Instead, make a page or two with a very well thought out campaign and an informative blog. And then focus on that to reach out to your clients and potential customers consistently. Less is more.

With this, you can adequately manage and monitor your accounts, campaigns and ads.

2. Find Your Place in Social Media

You should find the best social media platform for your business and focus on them. You do not need to be everywhere at once to be able to reach your potential customers effectively. The social media platforms that you are most conversant and comfortable with is a perfect place to start marketing your business or brand. Social media isn’t going anywhere; you will get around to the others when you are ready to extend and expand yourself.

To know which social media platform works best for your business, you should monitor and take note of your campaigns, ad reach and engagement.

If you notice that you get more engagements on a particular platform more than the others, then focus on that specific platform and push your campaign.

If you notice that your campaigns or content do not get engagement from specific platforms, it would be best to disengage them and focus on the one that does. It means your audiences are not on the platform so you should move on.

The trick is to find and identify where most of your potential customers are and build a loyal following, thereby consistently posting and marketing.

3. Influencer Marketing

Influencer marketing is one of the most recent mediums of marketing in the digital space. It is very likely that most of your competitors have not recognized it or started utilizing it.

Influencer marketing can be a powerful marketing tool if wielded correctly. As an expert in influencer brand management, I implore you to use this method to target your potential audience and customers directly. You do this by paying social media influencers to inspire their followers to patronize your business.

Most of these influencers have a massive following of fans who love and follow their lifestyle choices; this makes them influential authorities on brands. If they endorse your brand by advertising your business, you are very likely to achieve your marketing goals.

Social media influencer marketing gives strong referrals. According to a survey by Collective Bias, it was reported that 30% of consumers are more likely to buy a product recommended by an influencer or non-celebrity blogger. Take advantage of this untapped marketing gold mine.


Conclusion

Always remember that good content is vital. In all your postings, be informative and inspiring. Consistently posting good contents relating to your business will help increase and maintain your engagement and customers.



For more insight, you can reach Scopion Mc on

Instagram

Facebook

Twitter

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Loretta Osakwe Awosika

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