Apple Inc. (Apple Company)
Apple Inc. is an American international company that has its headquarters in Cupertino, California. The company designs, develops, and sells computer software, consumer electronics, personal computers, and online services (Zylla-Woellner, 2013).
I have chosen Apple as it is an interesting company. Specifically, the company is known for its cutting edge products that have changed the technology industry. With this being the case, there is a lot one can learn from Apple. An analysis of the company will reveal how it has been able to achieve success and maintain a strong position in the industry.
Apple has been able to apply different strategies to achieve great success in the market. For one, the company has invested a lot in research and development. This enables it to not only introduce new products but also improve on current ones. Apple is able to produce differentiated products that meet consumers’ needs and preferences (Zylla-Woellner, 2013). As a result, it is also able to enjoy high levels of customer loyalty. In the same regard, the company has highly talented employees with the skills and knowledge integral to produce high quality products and services. Equally, Apple has a strong marketing team that ensures high levels of brand awareness. The team markets its products in a manner that enables the company to attract many customers. Apple also works closely with its target customers. As such, it is able to understand their distinct needs and wants. Consequently, the company is able to provide products that are based on exactly what the customer wants. This also enables it to enjoy high levels of customer loyalty (Hasan, 2013).
Hasan, R. (2013). Apple Inc. - An Analysis: PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. Munchen: GRIN Verlag.
Zylla-Woellner, J. (2013). Business Analysis of Apple Inc. Munchen: GRIN Verlag.