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Applying the Magic of Internet Marketing to Unlock Your Business Potential

Updated on September 30, 2015

Marketing has always been the key determinant of business growth and success. Companies do allocate huge amounts of money to this important department. You may be producing the best product and at the right price and quantity but if the world does not know it will remain in your hands. This is where marketing now comes in. It lets the world know what you have, the value of what you have and where one can get it. Marketing also serves to convince consumers that that is the best product.You explain to your customers why they should go for it and not the other of your competitor. Internet has made the world a global village. It has brought all the corners of the world in your computer screen. The good news is that all these corners of the world come with unlimited number of the potential customers of your goods or services. You can communicate with them with just a single click and that is the magic which I want to discuss in this article. The magic which will help you discover new opportunities, the magic which will enable you to sell a product to a customer who is miles and miles away. This magic will also help you satisfy the needs of every global consumer.

A customer shopping online

Online shopping
Online shopping | Source

Components of Internet Marketing

I believe you clearly know what internet is because it is the tool that you have applied to access this online page or article. Can you see a number of adverts in the various corners of this article? If you have seen a number of them, then that is the simplest definition that I can give. Internet marketing in broader terms the effort of a business to reach its customers and potential customers by applying the web or email. Which is the biggest physical market do you know? Internet has created a virtual market which is millions times larger than that market you know.

Internet marketing has three main categories. They are; Web marketing, social media marketing and E-mail marketing. Let us look at the three categories of Internet marketing and discuss how you can apply each to reach billions of potential global customers.

Website marketing

Referring back to my earlier point of the adverts which you can view while reading this article. Hubpages is a website and has hosted adverts from a number of companies who are target readers who may find something which is interesting. Advertisers target websites with high traffic to capture the attention of high number of consumers.If the reader becomes interested in what he or she sees, he/she will click on it and this way he/she can get to know more about the product and on how he/she can get it. A consumer can also order for the product.

A company may host adverts about their products on their websites if there is high traffic or pay some cash to advertise on some other sites. A company pays depending on the number of clicks that their advert receive.

As a business owner, you can apply website to increase the volume of sales of your products or services. You don’t have to own a business website. You host your adverts in some other marketing sites where you pay per click. You can tell your consumers about the offers or receive feedback from the customers. Getting feedback is important as it helps you know the areas you need to improve on.You can also apply the affiliate marketing strategy.

In affiliate marketing, a business works with affiliate who promote the accessibility of your company information. You pay the affiliates depending on the number of customers they will lead to your website.

Search engine optimization strategy enhance the accessibility of your website information. It involves the use of keywords which are commonly search terms. It enhances the appearance of your company during search.

Businesses with professional emails reach more customers

Email marketing
Email marketing | Source

Email marketing

One of the most efficient ways of exchanging information in the modern world is E-mailing. It is fast and cheap and hence it is a choice of billions of people worldwide. As a business owner you should take advantage of this cheap and fast marketing method. You can be able to pass information about your products to potential customers using email. All you need to have is a professional email. You can attach advertisements or build a good continuous interaction with your customers so as to get their feedback.

Social Media Marketing

Social sites bring together millions of people daily
Social sites bring together millions of people daily | Source

Social Media marketing

Social sites bring billions of people together. It is in them that they share opinions and exchange ideas. Popular social sites include Google plus, Facebook, twitter, LinkedIn, YouTube, Pinterest among others. You can make this high number of people know about your products. You create a professional account in any of these sites, get followers and from there you are good to go. A good number of followers will ensure that you have a good traffic.


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