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Why Your Approach to Digital Marketing is Wrong

Updated on August 4, 2015

500 million.

That’s the number of websites online today according to Netcraft. It’s very competitive to rank for any search term on any search engine today.

As a T-shirt one liner would say: Keywords are like girls. The ones that I want are already taken.

It’s very necessary to perform digital marketing correctly if you want to be seen online. And if you are new to this, chances are you are making the same mistake many other people are making.

This mistake is two-fold.

One is confusing digital marketing with search engine optimization. And the second is confusing search engine optimization with content marketing.

Now don’t get me wrong. I do believe all the said terms are closely related, but I’ve seen many people use them interchangeably. That is a mistake.

SEO is a part, albeit a very important part, of digital marketing. But then it’s just that—a part.

SEO can also be a crucial part of content marketing. Note: I said “can be” not that it always will be. There are parts of SEO which have nothing to do with content marketing. And there are parts of content marketing which have nothing to do with SEO.

This does not mean SEO and content marketing are two disjointed entities. Neither are they exactly the same. There is a region where the two overlap.

One helps the other.

See the image above to understand what I mean.

So now that it’s clear what is what, let me explain the importance of SEO in detail.

Search is Still the Biggest Game in Town

According to Internet Live Stats, Google receives over 40,000 search queries every second on average, which means over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Search is still one of the most common activities online.

SEO Completes Digital Marketing

An important aspect of SEO is making your website easy for search engine robots to understand. Although search engines are comprised of sophisticated algorithms, they still can't see and understand a web page the same way a human can. SEO helps the engines figure that out.

SEO is Here to Stay

The continued development of search engines suggests they are here to stay for the long haul. In fact, people who are searching for audio and videos online are also using specific keywords in search engines; therefore, SEO is not just about text.

Thus, it’s safe to assume that SEO is not a fad.

There’s a lot of material online describing every aspect of SEO, so you can research a variety of information to your heart’s content. However, if you don’t have the time or patience to sift through a ton of information, consider hiring a leading digital marketing agency like Incite Digital Marketing of San Antonio.


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