ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Your Approach to Digital Marketing is Wrong

Updated on August 4, 2015

500 million.

That’s the number of websites online today according to Netcraft. It’s very competitive to rank for any search term on any search engine today.

As a T-shirt one liner would say: Keywords are like girls. The ones that I want are already taken.

It’s very necessary to perform digital marketing correctly if you want to be seen online. And if you are new to this, chances are you are making the same mistake many other people are making.

This mistake is two-fold.

One is confusing digital marketing with search engine optimization. And the second is confusing search engine optimization with content marketing.

Now don’t get me wrong. I do believe all the said terms are closely related, but I’ve seen many people use them interchangeably. That is a mistake.

SEO is a part, albeit a very important part, of digital marketing. But then it’s just that—a part.

SEO can also be a crucial part of content marketing. Note: I said “can be” not that it always will be. There are parts of SEO which have nothing to do with content marketing. And there are parts of content marketing which have nothing to do with SEO.

This does not mean SEO and content marketing are two disjointed entities. Neither are they exactly the same. There is a region where the two overlap.

One helps the other.

See the image above to understand what I mean.

So now that it’s clear what is what, let me explain the importance of SEO in detail.

Search is Still the Biggest Game in Town

According to Internet Live Stats, Google receives over 40,000 search queries every second on average, which means over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Search is still one of the most common activities online.

SEO Completes Digital Marketing

An important aspect of SEO is making your website easy for search engine robots to understand. Although search engines are comprised of sophisticated algorithms, they still can't see and understand a web page the same way a human can. SEO helps the engines figure that out.

SEO is Here to Stay

The continued development of search engines suggests they are here to stay for the long haul. In fact, people who are searching for audio and videos online are also using specific keywords in search engines; therefore, SEO is not just about text.

Thus, it’s safe to assume that SEO is not a fad.

There’s a lot of material online describing every aspect of SEO, so you can research a variety of information to your heart’s content. However, if you don’t have the time or patience to sift through a ton of information, consider hiring a leading digital marketing agency like Incite Digital Marketing of San Antonio.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)