ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Are You Overdoing You Internet Marketing With Irrelevant Words and Phrases?

Updated on April 13, 2013

By any means necessary, yeah that is it, by any means necessary, you want your recipients, web visitors and other demographically distinct groups on the internet to click on that link that will lend them into your strategically designed landing page. You don’t even want them to stop there. No sir. You want them to follow up with a purchase. So what do you do, you roll up your mental sleeves and get to work, collecting the most enticing email marketing phrases you have seen other internet marketers carelessly flaunt.

Well, I have got news for you. Not all those phrases you think will pinch a sale for you are looked favorably by your audience, or by the Google bots for that matter. If you use some of these words in an email subject line, make sure you follow up with a more polite email to tell you recipient to check your earlier email in the spam folder, for that is where it will automatically land. Enough mumbo-jumbo however, which are these phrases you shouldn’t add to your email marketing campaign at whatever cost?

Words and Phrases to Avoid In Internet Marketing

  • Top in the Market/Best blah blah blah

Remember that empty vessels… Well not to disappoint but the very best in the market never blow their own trumpets. They let others review them and call them best and all that. They uniqueness also speaks volumes about themselves without reverting to ego-inflation phrases. You are only fooling yourself if you are using such phrases in your online marketing campaigns, or on any other marketing campaigns for that matter.

  • Affordable

Allow me to give you an insider secret without even following it up with a consultation invoice, if you advertise yourself as affordable, most customers see cheap. And what they want is not cheap but the best that their money can buy. Skip the adjective if you want to hit the point of resonance with your customers.

  • Qualified

Mostly abused by service providers who are marketing their services. You will be surprised at how this word tastes dull to your customers. Of course they know you are qualified if you are offering that specialized service and so is very other competitor out there. Give your customers a break and save on that advertising space by using more relevant and resonating marketing words.

  • Guaranteed results

Nothing is ever fail-safe or maybe your product is, is it? If you cannot guarantee a refund of every penny that your customer spent on the product in case it doesn’t meet their needs, don’t use that phrase within a 10-mile radius of your products marketing campaign. Otherwise, you are just making yourself a little bit vulnerable to customer law suits without necessarily increasing your sales.

  • Free Free Free

Yes, every product you are marketing could be absolutely free! Haha… but that is not reason to go shouting over the rooftops that it is. Of course you may want to shout. But Google bots won’t be too pleased with the squalling. Use the phrase sparingly to avoid your content being flagged as spam.

  • Best Interests at Heart

Really? No. I think you are just up to selling me something, and you really want me to make the purchase, regardless of how it may effect or affect me. That is what the above phrase says to your customers.

  • Best Price

Ok. What else is in it for me? I mean why should I use my few dollars to purchase something that may never satisfy my needs?


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)