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Are You Overdoing You Internet Marketing With Irrelevant Words and Phrases?

Updated on April 13, 2013

By any means necessary, yeah that is it, by any means necessary, you want your recipients, web visitors and other demographically distinct groups on the internet to click on that link that will lend them into your strategically designed landing page. You don’t even want them to stop there. No sir. You want them to follow up with a purchase. So what do you do, you roll up your mental sleeves and get to work, collecting the most enticing email marketing phrases you have seen other internet marketers carelessly flaunt.

Well, I have got news for you. Not all those phrases you think will pinch a sale for you are looked favorably by your audience, or by the Google bots for that matter. If you use some of these words in an email subject line, make sure you follow up with a more polite email to tell you recipient to check your earlier email in the spam folder, for that is where it will automatically land. Enough mumbo-jumbo however, which are these phrases you shouldn’t add to your email marketing campaign at whatever cost?

Words and Phrases to Avoid In Internet Marketing

  • Top in the Market/Best blah blah blah

Remember that empty vessels… Well not to disappoint but the very best in the market never blow their own trumpets. They let others review them and call them best and all that. They uniqueness also speaks volumes about themselves without reverting to ego-inflation phrases. You are only fooling yourself if you are using such phrases in your online marketing campaigns, or on any other marketing campaigns for that matter.

  • Affordable

Allow me to give you an insider secret without even following it up with a consultation invoice, if you advertise yourself as affordable, most customers see cheap. And what they want is not cheap but the best that their money can buy. Skip the adjective if you want to hit the point of resonance with your customers.

  • Qualified

Mostly abused by service providers who are marketing their services. You will be surprised at how this word tastes dull to your customers. Of course they know you are qualified if you are offering that specialized service and so is very other competitor out there. Give your customers a break and save on that advertising space by using more relevant and resonating marketing words.

  • Guaranteed results

Nothing is ever fail-safe or maybe your product is, is it? If you cannot guarantee a refund of every penny that your customer spent on the product in case it doesn’t meet their needs, don’t use that phrase within a 10-mile radius of your products marketing campaign. Otherwise, you are just making yourself a little bit vulnerable to customer law suits without necessarily increasing your sales.

  • Free Free Free

Yes, every product you are marketing could be absolutely free! Haha… but that is not reason to go shouting over the rooftops that it is. Of course you may want to shout. But Google bots won’t be too pleased with the squalling. Use the phrase sparingly to avoid your content being flagged as spam.

  • Best Interests at Heart

Really? No. I think you are just up to selling me something, and you really want me to make the purchase, regardless of how it may effect or affect me. That is what the above phrase says to your customers.

  • Best Price

Ok. What else is in it for me? I mean why should I use my few dollars to purchase something that may never satisfy my needs?


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