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Are banner exchange programs legit?

Updated on April 21, 2010
banner exchange
banner exchange

Are you receiving real traffic?

I'm starting to have my doubts about some of these banner exchange programs on the Internet. When checking back and forth on advertisements that are placed on your website as an supposed way of swapping advertising space with someone else, you will simply see the logo of the banner exchange company you signed up with. This raises suspicion because these ads could be displayed all the time on your website without your knowledge. If their logo is on your site, then you're not helping other members promote their website. If you're not helping other users promote their website, how do you know if your website is being promoted by other members of the website?

The ideal of hosting ads on your website to display yours on the sites of thousands of banner exchange members seems like a great place to increase traffic and sales but do these programs actually work this way? Are you being led by deception?

Deceiving you into believing you're receiving unique visitors

Believe it or not, some websites actually do this. To create buzz for themselves and generate more income from their affiliate programs and premium memberships, they use banner exchange as a way to increase the amount of users to their program. They then individually go through and click on ads and visit websites, providing faked web statistics.

Your Google Adsense account may be at risk with some of these banner exchange programs because you're receiving your page impressions and click-throughs from an individual I.P address. Google may think you're the one clicking your ads constantly and may decide to cancel your account, or worse, pursue legal actions.

All banner exchange programs are not scams. Some are legitimate, some are fake. Just be careful using banner exchange programs because it could cost you a lot more than just real traffic.


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    • profile image

      gulfZ Classifieds 

      6 years ago

      Great Article. Please some one help me to find out some legitimate banner exchange programs. I would like to apply the same in my recipe portal -

    • msorensson profile image


      8 years ago

      So, about the unique visitors part, lol..

      Thank you for letting others know about it.


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