Art Promotion: YouTube
Promoting Art On YouTube
Art promotion on YouTube is a must for all artists, as YouTube isn't going anywhere soon and it's free to set up an account and that's the appeal I guess, free site to join and store your own videos about your art and then you can build up traffic to your website or blog through your YouTube channel.
A YouTube account is an ideal choice to promote your art and there are a few ways you can create some fantastic videos for your video channel.
First things first, you need a good camera, these fortunately come pretty cheap and I recommend the Flip Ultra or the Kodak ZI8. I however use the Flip camera as it is easy to use and simple to upload your video files to your computer PC or Mac.
So with a Flip camera in mind I thought I'd take you through the process that I use to create my videos and upload them. Filming my drawing process I used to hold my camera whilst drawing but now I have a great Camera Tripod which holds the video camera for me leaving my hands free to hold the paper now while I draw.
When drawing, I either talk through the process of my drawing or I just show what I've previously drawn on another day and talk through it. You'll find that people who see and know your art, become more open to interacting with you on your channel and the view count will go up. But what I've made the mistake of is not to create other types of videos like art products and reviews of certain art equipment as this could potentially create more avenues of advertising when you do eventually get to be a YouTube partner and get the revenue from the ads in your videos and on your YouTube channel page.
And that's what I've planned, to do some reviews of more art products mixed in with my drawing tutorials, but there are other things you can do to promote your YouTube channel more....
Create a Niche community
This is something that I've thought about a lot, but not yet done that much,and this is when you comment on others videos that are similar to yours and you do this quite regular and then they come to check out your channel and that's when you get to know other YouTubers of course who will then probably always check out your videos and you would do the same.
The arts community is massive on YouTube as there are always artists showing us how to draw this and that and there are some extremely talented artists out there. Some artists use traditional drawing methods or just computers, some explain about the drawing others just put music to the drawing process with a time lapse speeded up video.
I've found it useful to look at others channels on YouTube to see how they approach their own way of doing things and you can pick up some good tips without ever asking them usually as you can see for yourself what they do in their videos. There are some really simple tips that other Tubers use like effective tagging which helps their videos get onto related video searches which means that anyone using YouTube to search for something can find your video if they have searched for it.
Effective Keywords and tags are important
Keywords and tags are important, as is the study of others videos and how they have built traffic on their videos. Sometimes general tags like art and drawing are useful whilst others are greater like the long tail keywords for specific video content and the title, description and tag fields must be loaded with the correct tags and keywords.
If your art is gothic, then say that in your channel page profile, tag it as such or if you have different videos in different art niches then tag them separate with the correct keywords, it's no good, just tagging them the same on each video, it won't diversify your traffic.
If the content of your videos are highly relevant to your website or blog then link back in the description area, usually at the very beginning and you can also place your website URL as an annotation within the video, and this is especially great with a short memorable URL - like mine at waynetully.com.
Regular Video Content = Quality Content
Regular video content is a must and you should treat your video channel like a blog initially and post new videos to it at least 5 times a week and with your videos always try to solve a problem or gain on a search query, a search query gain is when you try and write something for a search that you may have found, for example I did a video series on drawing a flaming skull and it had been done to death, but it still got picked up in the related video searches and has been my most viewed video series yet.
Because as they say, YouTube is supposedly the second most popular search engine next to Google, people are using it more and more to find current news and specialist hobby stuff, because more people are uploading new videos daily and more people are actually watching them.
Quality videos are ones that target a specific audience and they don't have to be perfect as what really works is videos that look real and not some polished production, it's ok to make mistakes, but get past them and get on with new art videos. The more videos yo have, the more windows you will have to promote your art.
I've found that people will share your videos for you if they are good and actually help solve a drawing or art problem, most times they might share them around if the artwork that you create is good or they got inspired by it and so that's why it's a good idea to enable your video embedding and sharing options, it gives you that extra ability to promote your videos indirectly through others enjoying your videos.
Get yourself on camera
By introducing yourself on camera, people seem to like to see someone in person, especially if they have been used to just seeing your drawing hand, as fascinating as it may look, people connect to a friendly face more and that is something that I want to do more of on my video channel.
Out of the 188 drawing videos I've done, I'd say that I've only done about 2 that actually show me talking or at the very least introducing or reviewing an art product and this is something that you really should get used to, be yourself too, if you're funny get that across, if your serious about your work, get that across too.
Your art can be featured through the power of online video in many ways and so look for the opportunities that video can bring you, if you are out and about painting, why not film the process or a small portion of your day and upload it to YouTube. Many artists have done this.
YouTube is a great place online to showcase your art, so be creative and just do it.