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Bad SEO Tips Debunked by Google

Updated on July 9, 2012
Everyone and their mother is an SEO "expert"
Everyone and their mother is an SEO "expert"

SEO Sucks

I've been on HubPages for only a couple months so I like to read hubs from people that have been here longer than I have and have received their first payout. I enjoy reading the hubs of people that have earned their first payout because it's encouraging and they often give some useful advice. Unfortunately, I also see a lot of bad SEO advice in these hubs. I would also consider any advice from anyone claiming to be an SEO expert suspect. Fortunately much of the bad advice has been debunked by Matt Cutts from Google on their own Webmasters YouTube Channel.

Keyword Density

There are articles focused on keyword denisty or the percentage of times you use a keyword or phrase in your article or blog post. So how many times do you need to use your target in your article? Answer: Don't worry about it. If you're focusing on creating good content that is useful for people, you don't need to stuff your article with keywords. Sure, you need to use the keywords at least once in your article. But you should be putting your effort into writing good content, not into repeating words or phrases.

Write good hubs and don't worry about keyword density.

Don't post to Twitter or Facebook

Sharing is the way of the internet. We share articles or blog posts that we like with our friends on social networks. These social networks are designed for this type of sharing. So when I see people on Hubpages telling others that they shouldn't share their articles on Facebook or Twitter or Google will penalize you, it really confuses me. But I've seen this bad advice more than once on Hubpages. I suspect people that will spread this bad advice are assuming Google would view a link to your website as a Doorway Page or Squeeze Page.

If you write a good hub. Share it!

You Will Get More Google Traffic if You Have More Adsense Ads

I've read some hubbers have suggested that having more ads in your hubs will get you better results in Google. Some have even suggested not using images in your hubs so you can place more ads and therefore rank better in Google. But does the number of ads or position of ads make a difference in how you rank in Google? According to Matt Cutts Google it absolutely does not give you any sort of boost for having Adsense on your hub.

Use images, write good content and if you want less ads, use less ads. Google will not penalize you for not displaying their ads.

More SEO Misinformation

SEO "experts" are everywhere, not just on Hubpages. And there is tons of bad advice and misinformation being spread by these self proclaimed experts. Some of this advice can be silly such as treating your customers poorly so they will post bad reviews on customer complaint sites with links back to your website.

In this video Matt Cutts gives a few examples of SEO misinformation and some useful information about how the Google webspam team works.

Real Google SEO Experts

With so many self proclaimed SEO experts out there spreading bad information, how can you know who to trust?

The Google Webmasters YouTube page has over 500 videos of useful information to help you get your page indexed and ranked and increase traffic to your hub or website. And since it's an official Google page you can trust that they're not going to give you bad information


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    • F Palladino profile image

      F Palladino 5 years ago

      Great post. Very original and a good read. You have a great selection of videos as well.

    • kreatis20 profile image

      kreatis20 5 years ago from Slovenia

      u have a point....

    • profile image

      chrisinhawaii 5 years ago

      Ditto on all that's been said so far (except I give thumbs up to short, well-written hubs all the time).

      The one that always gets me is the recommendation to not share on social networks. What?! That's nuts. Sharing on FB and others is the most natural sharing/linking activity in the world...

      [...still scratching head...]

      Thanks for including Google sources as your authority, too. Of course, the Google haters will be like, "...sure that's what they SAY to us...but it's all lies! LIES! LIES!! LIES!!!..." =)

      Aloha, man.

    • thegecko profile image

      Warren Samu 5 years ago from San Diego, CA

      Normally I wouldn't give thumbs up to a shorter Hub, but it's just so relevant and to the point. I love it when people back up their information with primary sources. Who knows better about SEO than Google? Awesome videos man. You're really doing people a great service with this one :)

    • k2jade31 profile image

      Kimberly Shelden 5 years ago from Idaho

      I enjoyed this article, thank you for bringing forth mistakes and misnomers that are confusing to hubbers~

    • ComfortB profile image

      Comfort Babatola 5 years ago from Bonaire, GA, USA

      Even I have fallen victim to the keyword density theory, both on my website and hubs. I should go right the wrongs.

      Thanks for this hub. BTW, great videos. Excellente! :)

      Voted Up and Useful.

    • sandonia profile image

      sandonia 5 years ago

      I tried to select "double awesome," but it appears that's not an option.