Bakery retail chain business a profitable business
Indian bakery industry
Retail business is becoming popular in India . Concept of retail is catching up in cities with launching of big malls , supermarkets , food court and bakery retail chains . These retail outlets are exclusively meant for nouve rich who can have premium products with service at these retail bakery chain with carry home facility with personal attention .
This has been very popular abroad ,until now people have been going to restaurant or coffee houses . Retail chains have mushroomed all over metros where you can see people spending lavishly on bakery products . Rise in disposable income ,change in eating habits ,people preference for ambiance and service have contributed towards this trend . Even coffee houses are now supplementing there stores with bakery products .Most popular products are cakes , sandwiches , pastries ,puffs ,pizzas ,croissant .They also provide home delivery and take home packing's .
Concepts of retail bakery is that the chain has a central kitchen which produces all these products and then from these kitchens products are moved out to retail shops on regular intervals .Few malls and supermarkets have put bakery products on their food courts .
Following steps has to be taken by retailers to be viable in present economic scenario
Efficient supply chain management
Decode customer behaviour
Venture into tier 2 - tier 3 towns
Develop private labels
Enter into allainces and leveraging
Step Up internal effieciencies
Innovate - categories , services and business models
To name few bakery chains across country
and many more