Be Successful Selling Avon with these Avon Marketing Ideas
Be Successful Selling Avon
Are you an Avon Representative wanting have success and finding more customers resulting in getting more sales? Of course what sales person wouldn’t? Well then you have found the right spot to help you sell more and enjoy the freedom it brings. Below has a lot of tips and ideas for Avon Representatives and can be used for any sales person.
Are you wondering why would a young man who doesn’t sell Avon write about this subject? Well, my personal backstory for this is that I am in sales for the company I work for and a lady who does sell Avon in our office asked if I could give her tips on who to sell better. You see, I have found that selling is universal, everything has features and benefits that help solve your customers problems, fears or needs even if you’re an independent sales rep. So I decided to share what we spoke about below and how it helped her dramatically increase her sales so she could be more free, both time wise and financially
Reese Witherspoon Avon Ad
Avon Marketing Ideas
Using Avon’s Money:
Now that Avon
is using higher profile stars such as Reese Witherspoon in their marketing
campaigns, this gives you the star endorsement advantage.
When she showed me the Brochure pages that have a picture of Reese on them, I told her to make a list of all the shades of Avon makeup and any skin products number that she has on. Add them up and then make a complimentary insert to the brochure and title it something like look like Reese. Make Copies of the list and include them with all your brochures, not only does this help with sales but it differentiates your brochure from the rest.
Celebrities sell, and most people would like to look like a celebrity and by including that pamphlet you made it easier for them. I told her to offer a discount if every item on the list is purchased.
Look the Part, Business Cards help with that
Being an independent sales rep or Avon rep I know that business cards make a tremendous effect on how people see you. They are great to leave with people and generate potential leads. In the beginning of my sales career my mentor told me, "Never just hand out your business card hap hazardly – it’s a waste of your money. Give your business cards only to people who ask you for one” A trick you can use is to ask people for their business card first, by way of respect most people will ask for yours.
Always ask the person for permission to contact them. It’s a courtesy that shows professionalism, even though it’s implied that they want you to contact them. It is a way of being polite and you’ll be remembered for it.
Use your Free Avon Samples Effectively
As corny as this sounds, when
I used to send out flyers for a club targeting female clients for a lingerie
show I would spray the invite with perfume. I found that attendance rates for
those events were 20-30% higher then when standard invites were sent. I told
her on her next time she sends invitations and brochures out to lightly spray
them with an Avon perfume’s also told her to write
down which one she used as you’ll get questions about the invites smelling so
nice. This also engages another sense in the experience which has proven to
help retain memory, so they will remember you.
If I had a lot of invites going out I would lay them all out and spray them all at one time, instead of doing them one by one.
Avon Selling Techniques
How to Get and keep Repeat Orders
Sometimes customers will
place one large lump sum order, and due to this they don't plan on re-ordering for
a long time. This means that your profits will take a big dip on the off months,
so how can you persuade them to place other orders?
I have found that if a customer has placed a large order, one trick I like to do is to place a 'offer' with their order for ten or twenty percent off their next purchase. I usually make it expire within the next five to six weeks so that they have to use it right away.
The offer looks more enhanced and professional if you print it out on cardstock rather then paper.
Great Sellers keep Great Records and use them to break Records
Keeping records of your clients
is one of the best ideas because have the ability to suggest things when their
favorites products come on sale. I also shared that I write down things like birthdays,
their children's names and even as far as what we last talked about. I keep in
it on my computer or my note pad with all their other details like their address,
Although it seems artificial the advantage of making these tiny notes is that the customer will feel like you truly know them and care about them. People buy from people they like. I like to include a little gift in their birthday card. Mine and your customers will really be grateful for this!
Don’t Limit your Market Share, Guys are Customers Too
I always make the point to reach out to new markets; even if they are unrelated you can learn a lot and potentially uncover some great opportunities. So when this lady came to me I asked if she has any campaigns targeted to men. When it comes to Avon guys make great customers too. We are typically clueless to what to purchase for our significant other so we would be more inclined to suggestions and ideas
Keep in mind we won't be regular buyer but around holidays like Christmas and Mother’s Day it's worth offering them a brochure.
Put it All Together and you'll have a Great Home Based Business
One of the biggest pieces of advice I could giver her is don't give up. If you want it to work, it will. It does take time to build up your customer base no different from any start up business. Make sure to write everything down including your goals. When you have something to work towards you'll increase your chances of attaining it. Also reinvest back into the business I don’t know any company that doesn’t do it. Smile, people do business with happy people, Be reliable. If you say you'll call - then call.
If you use even some of these suggestions you will find that you sell more and enjoy the freedom it brings