Being More Influential Puts A Lot Of Money In Your Pockets
Be Responsible With The Influence You Have Over Others
"Where power comes great responsibility" is the quote you may have heard for many years if you're a Spider-man fan. The thing is, this is a very simple but powerful quote. When you start to gain more influence over the people you're targeting, you're gonna want them to listen to you. You're gonna want them to take you seriously. You also want to make sure you have their best interest. When you have your people's best interest, you'll notice that your audience starts to grow. When your audience grows, this puts a lot of money in your pockets.
The goal of this post is to help you become more influential so you can start seeing bigger checks go directly into your bank account. When you're influential, making money starts to become easier for you. Before you even think about spreading your message, you want that message to have so much power and meaning behind it that people will want to believe in you and what you want to achieve so much that they'll start helping you build your audience even bigger.
Think Of Problems That You Would Like To Solve
This world is full of problems, but there may be a handful that you feel you would like to tackle. You can't solve every problem, but you may see some problems as a good challenge. Research, practice, study, etc to solve the problem. If you know that being a doctor saves lives, but you have aspirations of being a singer or actor, you should solve the problem of entertaining the bored, not trying to cut someone open to see what's inside. There are a lot of people who may say you should do something because it's needed in the world, but if you have no interest in it, you may be adding to the problem. No one wants a surgeon operating on them who's daydreaming of being a doctor on the big screen.
The most influential people are really good at what they do and get better over time. Think of all the reasons why people want to emulate athletes, actors, speakers, writers, etc. These people are good at what they do and inspire us to be better. If you choose to solve a problem that challenges and excites you, you will be less likely to give up. You may take a break, but that's only to regroup and keep pushing forward. If you're not interested, giving up seems like the smart thing to do.
Attract The People With A Specific Problem And Solve It
Selling to people is not easy. Especially online. What ends up happening is people get impatient and they either spam or quit their online business endeavors. The thing to do is solve a problem that many people have and build an audience of those people specifically. If you think that it's better to sell to random people than build an audience then here's a question:
"What makes more money, free content with a huge audience or selling your product with a big budget?"
Think about this before you answer. As a matter of fact, watch a YouTube video on it. Before you watch that video, you may be interrupted with a commercial. Watch some TV and relax if it's wracking your brain. When you're right at the edge of your seat from a show you love watching, you may get a commercial interruption. Drive around for a little bit, turn on the radio and listen to some songs.
"Dammit, why are there so many commercials?"
Free content has the power to draw in a huge audience. The more interesting the content, the bigger the audience and the higher the frequency of people returning to tune into that free content. This is when the people with the big budgets come in and want to put their product in the face of the people who may benefit from this specific audience. The answer is you can make a lot of money with free content and if you have a big budget, selling your products. There's a reason why TV stations makes billions and why Google makes billions off of free search and free content.
Building an audience takes time but the money is worth the time. All the big name speakers have written books and can make tens of thousands or even millions in one event. If you have a solution to a problem and give that information away for free, you can still make a lot of money in the process. When you know how to draw in millions of people, you have people who have products who want to pay you top dollar to put their product in front of your audience. This is why TV, radio, and free websites stay in business for so long.
Making Money Without Selling A Product
If you're selling a product or not, people are your biggest asset. Without people, you are not going to make anything. People are the ones with the money. People are the ones clicking your link. You better make sure that the people who visit your site or buy your products, you give them an incentive to return. A returning visitor is more likely to make you more money than a new visitor. New visitors are not always going to stay loyal to you. If you have a cause that you need your visitors to back, the new visitor is less likely to back that cause, no matter how good the cause is to the world. This is why building an audience is so important. It makes making money a less difficult. If you have a product or not, you can still monetize that audience.
All it takes is a mindset shift. You're not trying to make money, you're trying to get as many people as possible to join your site. It may seem like you're wasting a lot of time and money in the beginning, but that's the cost of doing business. Just like any business, after a while, you start to see all the money and time pay off. In the next section, you're gonna see how this money and time start to pay off.
How Free Content Can Pay Off In A Huge Way
Your goal is to convert as many people as possible. You want to convert random visitors into subscribers. You want to convert subscribers into customers. Lastly, you want to convert customers into repeat customers and to get other people to become subscribers and customers for you. How do you think all the popular sites have so many members and subscribers? Word of mouth. Before you can get to this point, you need a starting point. This is the point that everyone hates because the traffic usually comes in like drips from a faucet instead of a steady flow like a fire hose.
With each post you create, make sure that it's backed by quality. Just because it's free doesn't mean it shouldn't have a lot of value behind it. The more value you create, the more your content gets shared and revisited. Advertisers love a huge audience because this means they can put their product in more faces. The bigger your audience, the more you can get paid. Your job is to keep creating quality posts and drawing in a bigger crowd.
What about if you have a product of your own? Let's do a little math with only 0.5% of your audience. Let's say you have a YouTube channel that has 2 million subscribers. Out of those 2 million subscribers, you are only able to convert 0.5% of them into customers. That's only 10,000 customers. What if you had a product that was priced at $250. All of a sudden that low number doesn't look so bad. You are able to make $2.5 million off of only 0.5% of your audience. That number doubles if you can go from 0.5% to 1%!
The more influential you become, the higher the conversion rate gets.
Your Audience Can Fund Your Causes And Projects
Sometimes you have a big heart but a small bank account. It's not easy raising large amounts of money... unless you have a receptive audience. If you have an audience of 100,000 people, and you are looking to raise $100,000, all it takes is each person to give $1. Being that everyone, no matter how low the amount is, will not back your causes or projects, you need to go by how much influence you have and how well you can convince your audience to give larger amounts. If only 1% of your audience gave $100, you would be able to get your projects funded with ease. In order to increase conversions, backing your projects and causes has to be beneficial to them. Be creative with how you reward your biggest backers. You have crowdfunding sites like GoFundMe, Kickstarter, and Indiegogo that allow you to reward in tiers. The bigger the donation, the bigger the reward. Always focus on value for your audience so backing you will be something they want to do, not something you're begging them to do.
Always Give Nothing But The Best
In order for you to be the most influential person you can be, give nothing but the best you can give. As the years go by, your best get better and better. When this happens, you'll notice your audience start to increase and the conversion rate increases as well. You want to have the power to make money with free content or someone buying a product from you. Learn as much as you can about your audience to make your influence over them a lot easier. Knowing how a person thinks allows you to know how they buy. This is why being influential puts a lot of money in your pockets.