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Benefits Of Press Releases

Updated on November 26, 2009

Press Releases: A Powerful Publicity Tool to Build Business Awareness

One sure-fire way to get your business known is by using press releases. A press release is written material that announces a news type event. Television networks, radio stations, magazines, and newspapers as well as online resources will publish the announcement if your news story peaks interest.

People are interested in the news and are always looking for a good story. Business owners can use press releases to give them those good stories while making a name for their company. The best way to do that is to make sure the release is a story and not simply an advertisement for your business.

Press Releases Provide Powerful Benefits to Small and Big Business Owners Alike

Press Releases are the most popular means of providing publicity online and offline. They have many advantages that both small and big business owners can profit from. Some of those are:

More traffic to your site - The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.

Build a brand - What better way to get your business name into the minds of your target audience or anyone who happens to read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.

Inexpensive way to get free publicity - Getting an effective press release written will cost you some money. Some will include the costs of submitting it for you, so the cost of getting the free publicity will be inexpensive.

Gain Credibility - The press release can also help to get your business more credibility. Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.

What News Items You Can Create to Make an Effective Release

By no means should you wait around for something newsworthy to happen within your business before you can start benefiting from news releases. Why wait? Start now.

Create news stories from what’s already going on. Here are some things that could be turned into news stories for your news release:

- Special Discounts/Sales

- Fundraising events your business is helping with

- Offering Free Items

- Any Awards your business has won

- Any contests that you’re planning

- Starting your business

- Getting more products to sell

Some of these stories can not only be newsworthy items but also show what a humanitarian you or your business is. Credibility comes into play again and we all know that credibility helps to build rapport with your target audience and gains you a higher “expert” level.

Press Releases

Do you use press releases for your business?

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Press releases are one of the most powerful publicity tools available today for all business owners. Use it to your advantage and join all the other successful internet marketers who have used press releases many times in the past with very positive results.


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    • profile image

      Nancy 3 years ago

      Google indexed guaranteed and 100% free press release site :

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      guptabhijit318 4 years ago

      Thanks for sharing this informative article. Here you describe Benefit-Of-Press-Releases tips are interesting and these will be helpful for many people. Press release is best method to promote your new product or site or services online and it helps to bring traffic to your site and Increase the number of back links which results in better rankings in search engines.

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      trishia hope 5 years ago

      Press release is the best medium for promoting a new business or any news or products launched by a company or firm.It is a great medium of getting the traffic on a website.If i forget some points about press release please share your views.

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      winterreifen 6 years ago

      i found your site through search, yours site is a nice and excellent website.. contents are nice.. will grow higher in future

    • profile image

      Delhi hotels 6 years ago

      Press Release technique has been used by almost all the businesses to ensure that their consumers are informed about the various aspects to bridge a gap between them in a timely interval.

    • profile image

      Jeff_McRitchie 6 years ago

      Press releases are very helpful marketing tools. They definitely should be used when a company is trying to get the word out.

    • GracieLake profile image

      GracieLake 6 years ago from Arizona

      You are exactly right Chasov, and I've seen my business friends with startups use press releases as a way to open this door. Check out for some great free tools. They help businesses and small organizations do this affordably.

    • profile image

      Anwar 6 years ago

      Press Release has lots of benefits it gives you back links and more visitor.Thanks

    • profile image

      Tech Corona 7 years ago

      Nice and useful article,because Press Release is a powerful Way to promote your Business & Brand, Press Release Provide useful information about your Brand & products, I m also using to promote my Company through Press Release.

    • profile image

      Direct mail services 7 years ago

      It's a Good article.

      It helps a lot to Webmasters to make valuable efforts to promote their sites.

    • profile image

      pressmediawire 7 years ago

      Great resource. Please add the following web sites for SEO press release services;


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      satrap 7 years ago

      Great hub, I think the power of press release are under estimated by many people. Many people don't really realize the kind of exposure a well written press release can give them.

    • misbah81 profile image

      misbah81 8 years ago

      I'm using press release distribution for my services