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Best SEO Practices in 2016

Updated on November 22, 2015

There are numerous on-page factors which can greatly affect the ranking of the search engines. Search Engine Optimization doesn’t necessarily has to be confusing and in this article we are going to talk about some of the best SEO techniques trending in 2016 which is surely going to enhance your ctr (click through rate).

Broadly speaking SEO can be classified into 5 different aspects: Keyword research, Google friendly website development, links building, on page SEO and analytics.

Content still remains the king and from an SEO perspective a solid content needs to have the following attributes: they must create a demand and they must be linkable. If you want to boost your organic traffic then it is important to remember that there is no different between good and bad content unless it is linkable. If viewers cannot link to it then the search engines wont rank it.

Apart from internal linking, a sound SEO strategy needs to ensure that the category hierarchy of your site is reflected in the URLs. This is an important factor since it helps the search engines to gauge the relative importance of that page and therefore helps to add a relevancy metric to the given page. Moreover it can also be useful from the perspective of anchor text since your viewers are more likely to link with relevant words when the keywords are included in your URL

Once your site gains more authority and more links, it would be able to rank higher for more relevant phrases and keywords. If you want your site to appear on the first page of Google search then you need to spend some time in keyword research. Google AdWords Keyword Tool is going to help you with the task of keyword research. While building your keyword list you need to look for the words used by your customers rather than going for the industry jargons. Moreover you can always look into your analytics package in order to understand which words or phrases are responsible for bringing visitors to your site. In 2015 long tailed key phrases are growing in importance for SEO and therefore you need to tailor part of your SEO efforts towards getting into a conversation with the search engine visitors.

The smartphone user experience is said to be one more important ranking factor for Google. Mobile internet continues to grow and in the digital age of 2015 there are more than 50 billion searchers using mobile devices. So make sure to optimize your website so that it turns up in those searches.

Sound link building continues to grow in importance. However the way search engines interpret the backlinks coming to and from a site have changed for good. While creating your content you need to focus more on social popularity and relevancy.

Lastly visual based SEO is capable of creating great impressions and a solid content which comes with visual elements like images, video and graphics are quickly becoming the top ranked web pages of this year.


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