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Bing SEO - How to Optimize Webpages for Bing Search

Updated on March 2, 2011

About Search Engine Optimization for Bing

How is Bing SEO different from Google SEO? What kind of webpages does Bing like? Why is it important to optimize your webpages with Bing in mind? These may be some of the questions you have asked yourself.

In this hub I will answer the most important Bing SEO questions, and how best SEO practice is different in the case of Bing. You'll learn how page content is viewed differently, how backlinks are weighed differently, what some of the factors are that count more with Google and the ones that count more with Bing.

The basics of search engine optimization don't differ much, high-quality content being the decisive factor, but the devil is always in the details. After reading this hub, you can stop asking why your rankings are so different in Google and in Bing.

I know the frustration when you can't find your page in Bing that ranks 1st place in Google. The good news is you can help your Bing ranking without harming your Google one. In most cases you just need to make a few changes or throw a few more backlinks at your page.

Why is it important to optimize for Bing?

It has been announced that both Bing and Yahoo will be showing Bing search results in their search engines.

This means that you can forget your current positions in Yahoo SERP in the very near future. You have to go get yourself good positions in Bing.

Yahoo and Bing together make up over 35% of the search market and they are gaining ground.

Facebook the site that has more daily visitors than has decided to power its web search feature using Bing. Can you imagine a time when people will want to search the web right on their Facebook profile to easily find, open and share the content they are interested in? I can.

How is Bing SEO different from Google SEO?

It's similar and yet different. I don't really want to compare all the aspects of Bing and Google SEO one by one. I'll go with describing the kind of webpage that Bing tends to like and rank high on its SERPs.

Since Bing is a relatively new search engine, its index is not as big as that of Google. It may well be that Bing doesn't even know about your site yet. The first step you should take when optimizing for Bing is submitting your site to them.

Bing has its own webmaster tools that can help you improve your site's SEO. Also, Microsoft has a small application called Silverlight 4, that goes hand in hand with the Bing webmaster tools to help you analyze your site's visibility in Bing.

Submitting your xml sitemap to Bing will also go a long way to help Bing find and index all the pages on your website.

What kind of webpages does Bing like?

  • Bing likes pages of big websites with lots of content and pages. Wikipedia, Squidoo, Hubpages pages rank well in Bing.
  • Bing loves long webpages with lots of relevant and useful content. Organization is also key. Bing just loves a table of contents.
  • Webpages with lots of relevant outbound links to pages with quality content also rank well in Bing search.
  • Domain age is also a decisive factor when it comes to ranking well in Bing. The older the domain, the better. This is a lot more important for Bing than for Google.
  • Surprisingly, Bing likes Blogger blogs targeting micro niches.
  • Bing likes keywords in the domain name. Bing also tends to like hyphens between keywords in a domain name.
  • Needless to say, make your urls, titles, and meta tags keyword rich.
  • As opposed to Google that likes high-quality backlinks, high PR backlinks .gov and .edu backlinks, for Bing it is more decisive to have plenty of backlinks from many different sources. Also, the anchor text of a link doesn't seem to play such an important role as in the case of Google. Some say Bing can't even read them.
  • Bing loves backlinks from pages discussing the same topic as your page. They get this info from the title tag and content of the page that links to you.
  • You can help your ranking in Bing you locate relevant pages that link to you and check if they are already in the Bing index. If they are not, submit them to Bing.
  • Try to get backlinks from relevant sites that rank well with Bing. They are the ones that Bing considers authority sites.


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    • Chankeylong profile image

      Chankeylong 5 years ago from Banana Republic

      I never knew seo for google and for bing are two different things, thanks for pointing that out!

    • katrinasui profile image

      katrinasui 6 years ago

      This is a great article. Nice share.

    • tammyswallow profile image

      Tammy 6 years ago from North Carolina

      You always present so much helpful information! Thanks for this! Before hubpages, I never knew what a "SEO" was!

    • Rusticliving profile image

      Elizabeth Rayen 6 years ago from California

      WOW. Another great Hub of useful info! Definately bookmarking this one into my folders. Voted up and useful as well!



    • Millionaire Tips profile image

      Shasta Matova 6 years ago from USA

      This is great information - too often we focus on Google and ignore all the other important search engines. Luckily, most of the criteria are similar.

    • Jennifer Essary profile image

      Jennifer Essary 6 years ago from Idaho

      Very informative and full of useful information. Voted up, useful, and shared with my fellow bloggers. Happy Birthday!

    • Cyndi10 profile image

      Cynthia B Turner 6 years ago from Georgia

      Very, very useful. Bookmarking and voted up.

    • Vincent F profile image

      Vincent F 6 years ago from Indiana

      Very good information. Bing works a lot different than Google. Many people only set up their seo for Google which is a mistake.

    • Haunty profile image

      Haunty 6 years ago from Hungary

      I'm glad you found it useful, cclitgirl. :)

    • cclitgirl profile image

      Cynthia Calhoun 6 years ago from Western NC

      Useful hub!! Thanks! I had wondered if SEO would be different on different platforms, and you answered my question. ;)

    • Haunty profile image

      Haunty 6 years ago from Hungary

      Thanks everybody. This is the info I have accumulated on Bing. I hope it helps you all get better rankings.

    • barryrutherford profile image

      Barry Rutherford 6 years ago from Queensland Australia

      Had trouble verifying my Hub & blog accounts it was so frustrating

    • Fortadam profile image

      Fortadam 6 years ago from Portland Oregon

      Great info on Bing! I'm still relatively new to this whole internet writing, SEO, dog-eat-dog world ... but this hub was very very well laid out and clear for a newbie. Thanks!

    • Just Ask Susan profile image

      Susan Zutautas 6 years ago from Ontario, Canada

      Thanks for the great info on Bing.

    • missolive profile image

      Marisa Hammond Olivares 6 years ago from Texas

      very useful information! Thank you for sharing. I actually found this one through Digg.

      voted up and across!

    • trecords0 profile image

      trecords0 6 years ago from DeLand, Florida

      Voted up and useful. Thanks for the info on Bing. I have not checked my rankings there yet, but I will now.

    • BristolBoy profile image

      BristolBoy 7 years ago from Bristol

      Great information, thanks!

    • toknowinfo profile image

      toknowinfo 7 years ago

      Thanks for this great info. I have to bookmark and refer to this again. Rated up and useful for sure!

    • profile image

      Traffic grab 7 years ago

      Excellent writing and nice methods you got here.Thanks

    • BobbiRant profile image

      BobbiRant 7 years ago from New York

      Will this help divert the Google ranking menace? I'm hoping so. Good advice, I will try it.

    • Mentalist acer profile image

      Mentalist acer 7 years ago from A Voice in your Mind!

      I've bookmarked this hub,thanks Haunty.;)

    • Cogerson profile image

      Cogerson 7 years ago from Virginia

      Great hub....I had just asked this question of the forum pages....thank you very much

    • FaithDream profile image

      FaithDream 7 years ago from (Midwest) USA

      Thanks for sharing this information. Taking a positive spin, and turning away from all the negativity surrounding google rankings, this is encouraging.

    • drbj profile image

      drbj and sherry 7 years ago from south Florida

      Thank you, Haunty, for sharing this important information on what Bing likes and searches for in web pages. Appreciate your time and effort. :)

    • Jeannieinabottle profile image

      Jeannie InABottle 7 years ago from Baltimore, MD

      This is a great hub. I really don't know a lot about Bing, but this helps. Thanks for researching and posting this!