- Business and Employment
Blog Promotion: The Basics
Website and Blog Promotion
For those who are brand new to the world of online business, setting up a website or blog may seem like a huge task. However, it's after all of that work is done that the true challenge begins. The task of website or blog promotion.
The work of getting eyes on your information, products, or services can be tough. Soon the beginner realizes that they must become an internet marketer. Their focus will need to be on determining how to draw traffic to their site or blog.
Whether a marketer sells products and services, wants to establish a following, or wishes to create income off of ads placed on their site or blog, traffic is critical.
Learning about blog promotion or website promotion is the order of the day. On this page you will learn about the "big picture". There are many ways to establish a presence on line and to drive traffic, but an understanding of the most tried and true methods is the focus here. This information is designed for the beginner, not those with many months of experience.
Blog Promotion: How It's Done
What most people on the internet want is to gain more traffic to their website or their blog. They want people to see the information, the services, or the products they offer. In order for this to happen, most marketers want their website, blog, or other content to show up high in searches. This is what blog promotion is all about.
The most common way to do this, is for marketers to get search engines to view their site or blog as an authority. To accomplish this, marketers want to establish plenty of backlinks pointing back to their blog or site. Each backlink is like a vote of confidence in the eyes of search engines. A vote of confidence, or backlink, from a site that is about a similar topic is viewed most favorably. In addition, a backlink from a site that is already considered an authority, one with high page rank for instance, is also particularly powerful.
Many sites may offer marketers a backlink in exchange for a reciprocal link. For instance, a marketer may be allowed to post their site or blog link in a directory in return for link back to that directory from their blog or site. This is a type of reciprocal link. These links aren’t generally as favorable. Search engines see this strategy and know that it is an attempt to merely gain a backlink, not a true vote of confidence in the site or blog content. Submitting a website or blog to a directory is useful however and particularly if that directory is a social media type of site that accepts RSS feeds or will ping your site, making the process nearly automatic. Automating at least some blog promotion tasks can help assure success by reducing the amount of time it consumes.
If a marketer chooses to use reciprocal links among other marketers, it is best to do it among different pages such that no two pages link directly back to each other. Below is an example of how this would work.
In this example, Marketer A has a blog which Marketer B links to on their page. Marketer A then links to a different page that Marketer B offers. This merely makes the reciprocal link less obvious. However, links should still be tied to a page that offers information or products of a similar nature. This makes the links more powerful and offers readers something of value as the link would take them to something they are interested in learning more about.
There are many other, better ways of obtaining backlinks. Marketers can post backlinks and use trackbacks when commenting on the blogs of others, preferably blogs on a similar topic. Of course, marketers have to be careful not to be overzealous with this or they will be viewed as a spammer and their comments deleted. Forums can also offer backlinks which help in blog promotion, although certainly not all of them allow those links to be posted. A marketer must read and understand the rules in each and every forum to which they contribute. Sometimes the only place links are welcomed is in the profile the marketer designs for a particular forum.
Certainly, a marketer can simply request a backlink be placed on a particular webpage by contacting the webmaster, but this can be time consuming and there can be a large percentage of rejections as well. In the end, the easiest way to establish backlinks can be for a marketer to include them in their own content. For this to be effective however, a marketer needs to have content sprinkled across the internet. Having thousands of backlinks coming from a single domain won’t be a very effective website or blog promotion strategy.
Let’s take an example of a blog. If an internet marketer wishes to promote a blog and gain more traffic to it, then they need to begin developing links from other domains which point to it. Ideally there would be numerous domains with links pointing back to it. The more domains the better and the higher ranking those pages, the better.
It is easy to visualize this as a wheel, with the hub in the middle and spokes running out to the rim. The marketer's blog is the hub of the wheel. It is the content that all of the spokes point toward. Around the rim are all of the domains and content sites that contain the links pointing back toward the hub. For example:
This simplified diagram represents the articles the marketer has written on Squidoo, Hubpages, EzineArticles, and Associated Content which all have links pointing back toward the Blog. The articles written on these other sites are unique, they are not copies of blog content or anything else. However, they relate to the topic discussed on the blog. For instance, perhaps the blog is about Fun Activities for Kids and Parents. One article may be detailed tips on cooking with kids, another on fun and learning activites with a camera, and another on where families can enjoy safe biking trips.
With a good blog promotion plan, this diagram will grow over time. Additional writing sites may add more articles pointing back toward the blog. The articles that are written may be submitted to directories, social bookmarking sites, and so forth creating backlinks for the articles as well. Eventually, a blog may end up with a diagram that actually looks more like a spider web with all of the interlinking pieces. The strength of that spider web depends on a tightly knit topic and plenty of links.
The high page rank of a given content site is of particular importance to a marketer/writer. This higher rank helps provide the authority a marketer wants and the higher traffic they need. This is why Squidoo and Hubpages for instance are very popular.
When creating backlinks, a marketer is wise to use text links that use their target keywords AND to make sure their links are DoFollow to get the most out of them. But, that is a topic for another day.