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Updated on November 19, 2009

Blogging, Articles and Web Directories are the key to being found!

Arizona businesses small and large are now being accustomed to utilizing social media as a easy to find, sell to, and retain their client base. With more intuitive and robust blogging software coming available on a daily basis, it is now, as it has always been, the most successful business is the one who knows how to promote itself (I like Word Press and Blogger).

Blog marketing describes internet marketing by the use of blogging technologies. Marketing blogs differ from corporate/business websites as they feature up-to daily posts, often on a single topic or small group of related topics. Businesses, especially corporations have found that blogs are a useful way to interact with their clients (with the added benefit of users create additional content (UGC).

Blog marketing allows businesses an accessible outlet to share and preview things such as product features, functions, and benefits products, even before being released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs can even be a tool for business to define procedures, products and even market.

Marketing Blogs are affectively becoming a form of website which can be updated regularly, yet also maintaining an amount of autonomy. Blogs such as this act as a private media interface delivering and responding to fresh content and trends on the web. This makes Marketing Blogs a preferred destination for distributing information where feedback is key.

Article marketing is a type of social media marketing whereby businesses write short articles related to their respective industry. These articles are made available for distribution and online publication in normally the client’s marketplace. Each article contains a bio box and byline that include source references and contact information for the author's business’ website. These articles are created to promote their business. Many times though, if well-written, can have the potential of increasing the authoring business' credibility within its market. Articles also tend to boost the image of the service or product offered.

A web directory or link directory specializes in linking to websites of certain categories as defined by the directory and produce upon user search. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory.

The web directory categorization is usually based on the whole web site rather than one page or a set of keywords, or description and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have human editors review submissions for relevancy.


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