Blogging Tips for Direct Sales Representatives
When you mention a work at home job, many will associate it with a work at home business. It is one of the more viable options for moms and dads looking to raise their children with the flexibility of owning their own hours. Companies with new products are choosing to market them through direct sales representatives without the overhead of a brick and mortar store. Companies such as Avon and Mary Kay have chosen this profitable business model, and their representatives are prospering as a benefit.
I have personally been involved in work at home businesses. I found success in a few and have been less successful in my efforts with others.
There is a lot of work involved in this industry. One must be willing to work hard in order to be successful.
There are many that get involved in direct sales through a friend, family member, or from an advertisement that promises an augmented income. However, many will quit within the first three months of joining.This type of lifestyle can be a difficult adjustment especially when there are meetings or training seminars to attend.
A representative will spend countless hours trying to gather as much information as possible instead of implementing the small nuggets of training they received.
Newcomers and experienced marketers can now benefit from using technology for training through the use of conference calls, Skype, and webinars. Technology is also a benefit when prospecting customers and new representatives. Although training calls and webinars are supposed to give new home business owners an opportunity to hear success testimonials from other team members, many have found that there are missing pieces to the puzzle. They make it sound so easy.
If you do not have a marketing background you can find yourself frustrated and quitting before you have even begun.
There is a model that every business follows and that is marketing and working in the business simultaneously. If you truly want to grow your business you will have to market to strangers after you have introduced your business to all of your friends and family. That means you will have to seek out new clients in malls, at the hair salon, the post office, or at the bus stop.
The absolute best place to seek out new prospects is at women’s expos, at craft fairs, or any events where there are vending opportunities. If the price is right, become a vendor. If not attend a women’s expo where there will be lots of potential customers and opportunities to sponsor someone into your business.
I wrote an article on marketing a virtual assistant business that explains how to market in this type of networking setting. The same rule applies. You want to gather as many contacts as you can and follow up with them. Going to these events is very time consuming and costly. Like many representatives you may be considering a faster way to reach more people. Many are finding out they can do this with blogging.
To get started blogging for your direct sales business you should think of several domain names you might want to use for your blog. Stay away from using your company’s name for legal purposes. You can use your name or a keyword related to the main topic that will be covered in the blog. For example, if you are going to cover topics that will help new direct sales representatives with social media marketing, then choose a domain name that will suggest to viewers that they are at your website to learn about social media.
Never go with a free blog subdomain, especially if you want to be taken seriously as an authority on your products and business.
Deciding which blogging platform to use will be based on user ability. Blogger and Wordpress are the two major platforms to choose from. Blogger, which is from Google, is a more user friendly site that has readymade templates for you to work with. For advance settings you can upload your own background photo. You can change fonts and layouts with their drag and click option.
If you choose Wordpress it is recommended to use wordpress.org instead of wordpress.com so that you can add plugins. Note, you will need to have a webhost to help run the site. It has been my experience that their platform is a bit more difficult to use, and you might have to do a lot of studying in order to get your blog in the style that you want.
Still both choices are great, just be sure to have a domain name.
One of your tabs or pages will include an “About Me” tab that gives brief details about yourself and the purpose of the blog. Be sure to include contact information such an as email and the website you will be referring interested customers to for products.
Your blog tab will include article posts that will be on several topics that pertain to your business and success in network marketing. You should be creating articles that will include training for anyone looking for information to help them succeed in their business. Also, create articles about the successful use of your products from your customer testimonies. This type of approach will attract both customers and interested prospects that might want to be a part of your team. Include a call to action portion that will include an email sign up form at the end of each post. Although you should have an email sign up form to the top left of your website, sometimes people will not pay attention to that area. This way a reader will never miss an opportunity to be a part of your mailing list.
Work With Me
This work with me section is to draw interested recruits to sign up for your business. Be sure to add content to tell prospects why they should work with you. You will have an email sign up form on this page so that you can keep in contact with interested candidates on a regular bases. A weekly newsletter will help you keep interested prospects updated on your business and products. Always give your subscribers the chance to join your company by including a link to join your business.
This page can be a redirect page for product orders that go right to your replica website.
Get Subscribers by Offering a Free Gift
To get new subscribers offer a free gift for signing up for your mailing list to learn about joining the company. This should be a free publication that offers some training. It can be a video that you produced or the company has produced. It can be a free ebook. You can find free publications to share from the PLR Store's website. Authors have given prior permission for you to use these materials if you purchase it for a small fee.
The main goal of your website is to attract those that are searching Google for work at home businesses, network marketing, or direct sales. You will be doing this with insightful articles and marketing your content. My advice is to create a new article post on your blog twice per week or more.
The benefits to using a blog is that you can effectively market your website to prospects through social media marketing and even PPC ads on Facebook. To do this you will be targeting Facebook users that are interested in working from home. Offer a free training webinar that will be presenting real, insightful training to help grow your business. You will attract more people that are searching for a home business and for your products. This is the fastest way to get your message out to the thousands of moms and dads looking to get free leads to build their business.
Affiliate Marketing Another Source of Income
If your company allows for other affiliates on your blog you might want to consider including paid training material that is up to date and has already been written by experts in the field. Check with your company’s terms of service to make sure you are in compliance. This can be another stream of income as you are waiting for commission checks. You can find these publications on the PLR Store and Exclusive Niche.
Below is a video from a best NY-Times best selling author. He gives his tips for finding success with his blog.