ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Branding for Construction Companies: Part 2 – Essential Online Presence

Updated on April 24, 2013

Once the brand identity of your construction start-up is well defined, you need to work up your online presence fast. The whole world, or so it seems, has some kind of internet presence, but don’t settle for getting your company merely up and running - aim for outpacing the competition at every opportunity. A highly effective online presence is one which ranks highly on the search engine results, leads to plenty of conversions and paves your way to success.

Your online presence has to maintain strong branding throughout to prove to the world at large that you are a professional company and can deliver high quality results and to tempt new clients to come your way. At a bare minimum, your new construction company needs online presence in 2 key areas:

Roofing Contractors Website Sample
Roofing Contractors Website Sample

1. High ranking website

To ensure potential clients become putty in your hands, your website must be professionally designed, showcase your completed projects and explain clearly why your company is the one to hire. You need to appear far better than you competitors to seal the deal.

Work with a professional brand development company which offers website design, content writing and programming so you have a great eye-catching website that explains your brand message and results in sales. It should have:

  • A homepage that is visually attractive, shows the construction services on offer and gives an indication of how you are better than other companies
  • Simple navigation to make it easy for visitors to find what they are looking for
  • Plenty of images of completed projects to show what you can do
  • A Content Management System to enable you to easily upload more images as more projects are finalized
  • Great client testimonials proudly displayed in hard to miss locations
  • Call-to-action buttons which demand attention and encourage visitors to convert – to contact you or request a quote
  • Social media sharing icons on each page so visitors can share your information with their family and friends

For your website to rank highly in search engine results, it has to be found. This is why the wed development team you work with must also have exceptional search engine optimization (SEO) skills. By identifying and using keywords within your website content and on invisible tags, they can help your website appear on the first page of the search engine results.

Contractors website design sample
Contractors website design sample
 Contractor website design sample
Contractor website design sample

2. Killer social media marketing

Social media has taken the world by storm and billions of people use it to share information and to peek at what others are up to. Social media is also booming for business marketing – more shares equate to more brand exposure.

Here are the top 4 killer social media websites to include in your marketing strategy:

  • Facebook – It’s the biggest social media website - so get your company page set up without delay. Then start to share tips, photos, information and offers relevant to your niche in the construction industry. Don’t be afraid to use humor, a little diplomatic controversy and anything else that grabs attention. Posts that get more shares are those that are unbeatable offers, thought provoking, or just plain simple common sense advice.
  • LinkedIn – It’s really not so different from Facebook and it’s a great site to be active on because the user profile tends to be people over 40 who hold college degrees. One can assume that they have more disposable income than the younger Facebook crowd so you definitely want them to hear about your great company.
  • YouTube – Create a company YouTube channel and start uploading your videos. This is the ideal platform to show off your skills by adding short videos of completed projects. Don’t go mad and spend thousands on creating a professional video - a well constructed video shot with a steady hand will suffice. And you can also use stills and graphics to create a video to give specific information about your services.
  • Pinterest – This content sharing service is growing fast and some people think this is definitely the next big social media thing. It’s great for construction companies as the emphasis is on images. Pin a photo of a project you’re rightly proud of onto a ‘board’ and those who like it can re-pin it or click on a button to take them directly to your website.

Social Media for Construction Company
Social Media for Construction Company | Source

Handy tip: Place free classified ads on both Kijiji and Craigslist websites. Add some text and images – it’s as easy as 1-2-3. Just keep an eye on the ad and keep renewing it so it doesn’t get buried by new ads. Also list your construction start-up on free online directories such as Bing, Google and Yelp.

Optional extras: If budget allows, consider a Google Adword campaign. These are the ads that you see at the very top of the search results. This type of campaign can be particularly useful when your company is in its infancy as it drives targeted traffic to your website. But best to use a professional company to manage this, monitor effectiveness and keep an eye on the cost.

Brand ID and web design for Construction Company
Brand ID and web design for Construction Company | Source

As your construction company starts to take off, you will find that a professional and determined online presence will greatly help to improve brand awareness which will lead to more sales. Get the essentials nailed down first and then determine if you need to pump up your presence with paid online advertising.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)