ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Have You Been Brandwashed? When Was the Last Time You Had an Original Thought?

Updated on July 10, 2020
molometer profile image

Common sense becomes common sense once it is pointed out. Thanks for dropping in.

Coke, Pepsi - Codswallop!

Hiram Codd, Designed a method of sealing a glass bottle, by means of a glass ball under gas pressure, from the carbonated fizzy drink. 10 Years before the invention of Coke
Hiram Codd, Designed a method of sealing a glass bottle, by means of a glass ball under gas pressure, from the carbonated fizzy drink. 10 Years before the invention of Coke | Source


Brandwashed by Martin Lindstrom is a fascinating look of the arcane world of marketing and advertising.

Why are Brands so important to us?

The brand loyalty of customers can take many years to establish and is jealousy guarded by the brands themselves.

Customer loyalty to a brand is usually based on some perceived utility or benefit that the brand represents.

Brand X is superior to Brand Y.

Our perception is usually based on some form of added value, feature or better design.

In many cases it is just a perception that something has a quality that we seek that reflects our values.


It can also be that we agree with the company's brand values. For example, Lego's brand values, are 'curiosity and imagination'. Allowing the users the choice to build whatever they wish.

Some branding is embedded so deep in our consciousness, that we hardly perceive certain items as branded products.

The fairground ride in the video is instantly recognizable. They are what we associate, with a typical fairground ride. Any other design wouldn't be acceptable.

Did you ever consciously read the advertising on these side of the rides. Did you notice what it said?

Great Brand Since 1893

Christian Louboutin

Alternatively. Christian Louboutin are considered a top brand. The brand values, associated with these shoes are; high quality, and an aspirational target of the upwardly mobile.

What these shoes have, that defines them from other shoes in addition to the red sole is an inspired shoe designer. Christian is fascinated with shoes and is pushing the limits of stylish shoes. Some are so stylized that they would be impossible to actually walk in.

When asked why he made these. Christian stated something along the lines of.

"They are meant to be worn in bed, with your legs in the air!"

His designs are instantly recognizable and this gives them a unique selling point.

There are of course other defining elements, but the red sole is the unique selling and marketing point.

Brand loyalty can evaporate very quickly for seemingly arbitrary and irrational reasons.

This brings us to the point, that Brands themselves have a monetary value.

Sometimes this brand value can be more valuable than the product the company produces. Facebook doesn't 'make' anything, yet as a brand, it is valued in the 10's of $billions.

What Is Marketing

We all know that advertising can help us to find the products that we want.

This is okay and the vast majority of marketing is entertaining, informative and helpful. It must also be

'Legal, decent, honest and truthful'.

Source:-Advertising Standards Authority.

An Informed Choice

Marketing and advertising then, allows us to make more sensible and informed choices on our purchases. These methods were developed over many years.

The rise of social networks, has put a lot of our personal preferences, into the hands of many companies and organizations.

The Web is still a little like the Wild West; so who can you trust? Friends recommendations are still valuable. Hence th growth in all those 'like' buttons on just about every website.

Notorious scams in the past, led to the strict consumer protection laws. These strict laws protect us from false or misleading advertising. These laws however do not always cover information on the web.

There are still unscrupulous people and corporations out there and while online security is always evolving, we need to be careful with our data.

We often still trust our friends recommendations over any form of advertising. This is one of the keys to success on the web.

Manipulating our Wants

Do you ever wonder, why you suddenly feel 'I must have that'? Whatever that is.

New shoes, New house or a New car. An overwhelming desire to possess.

Some things are obvious and immediate. Like hunger. We all need to eat every day, so certain products, need very little encouragement for us to buy them. These are basic commodities.

Bread is a good example. There are a multitude of types and brands of bread, the choice is yours and branding will have some influence.

Do you prefer white to brown bread, wholemeal or wholegrain.

The marketeers need you, to want 'their' brand of bread, so they appeal to characteristics, that 'you' feel are important to you.

You may be very health conscious and so, you will lean more towards wholemeal bread. As you believe that this is healthier, than bread that has been baked using bleached flour (white bread).

Marketing is geared to getting products exposed to you. You may like what you see, based on 'your' preferences. This would seem to be a win win for all around.

As long as it is fulfilling our needs. So what's the problem. Brandwashed goes behind the scenes and reveals some of the tricks, that marketers use to get you to buy more,

The Supermarkets

Supermarkets are designed to make you walk in a particular direction. Usually it is to the left, as you enter the store. It appears, that people will spend more time in the store, simply by walking in the left hand direction. Check it out next time you go to the supermarket.

Supermarket trolleys have almost doubled in size over the years. It has been so gradual that few people have really noticed. Supermarkets often place food items that we need daily, at the farthest part of the store from the entrance.

We have to walk past aisle after aisle of products and branding logo's, in order to get that bottle of milk that we came in for. How many times have you visited the supermarket, to get bread and come out with a couple of bags of other foodstuff?

The brands logo's may have prompted your memory, that you were running low on something.

Supermarkets designed to slow us down

Is there a problem with this? maybe not. It may be that while you are passing along all these aisles, you remember that you have run out of Jam, ham, or spam.

The supermarket is relying on these impulse purchases. Is this a bad thing? probably not. Sometimes they will have special sales on and you can pick up a bargain.

When you get home, you may find that you already have 10 jars of mayonnaise, but at least it was cheap? You can never have enough mayo.

In case you were wondering. The chocolate and candy is not at child height and at the checkout counter by accident. With childhood obesity at an all time high. It may be a good idea to change this particular practice.

The tricky part comes when they start to 'ramp' up these delaying tactics, by literally putting in speed ramps to slow you down. Is that acceptable? probably not.

Or continually moving products around the store, so that you can never find what you are looking for, and have to ask a shop assistant. (those poor assistants).

This tactic, also slows down your progress through the store, leading to 'more sales' not to mention the rogue trolley, that will go in every direction, except in the direction, you wish it to go.

Brand Protection

All this leads us to the concept of branding, and making us aware, of the 'best' brand that is going to satisfy our needs and wants.

They have you in the store and they want you to buy something.

This is where all that finance being pumped into advertising and marketing and branding a particular brand, comes into play and starts to pay off.

Why do we pick up one tin of beans, instead of another?

We have been raised in an environment, where we are literally bombarded with product information, marketing, advertising and branding.

Older generations were also subjected to marketing, if less powerfully, and their choices of foodstuffs, that they made for their children, may influence our adult choices of food.

An astonishing 93% of 3 year olds, could recognise the difference between McDonald's & Burger King branding. The sample in this particular research was small (50) but still tell's us that clever branding is powerful.


Controlling the power of advertising is important

We are influenced by our surroundings, and upbringing. Marketing and branding departments tap into these common influences.

Marketeers want to solve four basic problems.

(1) How to give you what you want.

(2) How to garner your support and loyalty

(3) How to shift (sell more) product.

(4) How to survive and stay in business.

Humans on the other hand are not stupid, and can often see through a poorly built, or manufactured product.

The Ford motor company many years ago, built a car called the Edsel. It was dreadful. No amount of advertising, was going to make it a better car!

'Half the money I spend on advertising is wasted; the trouble is I don't know which half?'

John Wanamaker, (attributed) US department store merchant (1838 - 1922)

Protecting Brands

Why protect a brand?... Reputation.

A brand tells you everything you need to know about a companies product. It's reputation for being exactly what it purports to be.

A coke is going to be a coke, anywhere in the world, in other words it is reliable, you can depend on it. It's reputation is 'reliable'.

The same is true with brands like McDonald's, KFC, Burger King and a multitude of others.

Brand Loyalty

If a brand suffers some trauma, as happened to Perrier, the bottled water company, in 1990, when traces of benzene, contaminated a batch of this 'naturally pure water'.

This hard earned brand loyalty, can evaporate very quickly.

People rightly asked 'what is benzene doing anywhere near, naturally pure water?'

The company was slow to get information 'out', to the public, that they (Perrier) had recalled the single contaminated batch.

The press made such a fuss. That this once market leading, global brands sales fell of the cliff. The brand, died a death. Perrier is still on sale after re-branding, but it has never recovered it's market share. Brand loyalty can be fickle and fleeting.

Most people aged 18 - 24 have probable never heard of Perrier. This once world dominating brand leader, virtually disappeared in no time flat.

Brands jealously guard their image. Once the image goes, their goes the company.

Sometimes, a product can be rebranded and relaunched.

Change The Name.

Perrier is now rebranded as EAU! (French for water) with the Perrier logo in much smaller letters. Branded as it is now, and owned by another big brand company, Nestle'.

It may regain some market share, if the marketing and branding is right?

What Brand's Mean to You

Branding and brands have important meaning in our lives. In many cases these brands are closely tied to our value system. Brands can remind us of good times.

A major celebration call's for popping a few 'real' Champagne corks. Domestic sparkling wine is just not good enough. It doesn't have the same quality.

Brands can give a us sense reassurance, safety and security, people want to be associated with those brands, that share the same values they hold, and aspire to.

Aspirational & Inspirational Products

Some people may not be able, just yet, to buy a Roll Royce or Bentley but they can buy a T-shirt, with the famous RR emblazoned on the front. Or the latest football shirts.

It tells us a lot about who they are, what they stand for, and aspire too.

We would be wrong to assume that people that buy iPhone 5's, really couldn't care two hoots that it is made by Apple. And that it is an incredible piece of technology.

They buy the iPhone, precisely because they know the brand values of the company and they agree with them. Apple's brand values are, innovation, functionality and stylish design.

Do some people just want an iPhone 5 because their friends have one. Maybe in some cases. Don't underestimate the power of imitation of aspiration.

People (including children) want to fit in with each other. Having the latest iPhone, we are led to believe, means we are particularly hip and up to date with the breaking trends,

It's the same marketing concept as. 'Your car tell's us what kind of person you are!?

Remember, when we were children

If someone had come along with a device, where we could talk to each other, we would have wanted one. Well wait...! They did. It was called the walky talky or personal radio system, where you could talk to your friends, yards and sometimes miles away. It was brilliant!

Don't forget the citizen band (CB) radio craze of the 70's, that 'craze' flew around the world in no time flat. People bought CB radios buy the bucket load, and still do. CB Radio is easy to use, convenient, and no phone bill ever.

Marketing is as necessary to any product, as water is to a flower. Done well it can lead to amazing things. Done badly it can damage a brand irretrievable.

When supermarkets and others attempt to bamboozle their customers. They run a very serious risk of losing those customers for good.

Any good business knows that, it is 10 times harder to get a new customer, than it is to keep an existing one.

This best selling book is a timely reminder to business leaders and the general public alike. To remember that brands come and go.

The brands that have longevity are those that maintain high standards, have solid values, and have a passion for what they represent.

Do you want to appeal to more customers, keep the ones you already have and grow your business?

White Moth Orchids

Branding the Bride. Symbol of purity. Bridal wedding flowers.
Branding the Bride. Symbol of purity. Bridal wedding flowers. | Source

What Are Your Choices?

Which Burger Do You Prefer?

See results

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


    0 of 8192 characters used
    Post Comment
    • molometer profile imageAUTHOR


      8 years ago from United Kingdom

      Good morning Peter, yes we really must.

      Hope you and Nats are having a lovely time.

      I really must visit you guys soon.


      Yes I am up late or early. Been working on a few articles. Now off to the land of nod. Speak later,

    • profile image


      8 years ago

      I would like to talk to you about this topic one day :)

    • molometer profile imageAUTHOR


      8 years ago from United Kingdom

      Hello Deb,

      It has become almost impossible for the untrained eye to spot the difference between a paid for ad and a TV show.

      I watched 'Ellen' the other day. She was doing something with guacamole. I couldn't tell if it was a real product or a joke.

      I wouldn't buy it anyway, so it totally failed to win me over.

    • profile image

      Deb Welch 

      8 years ago

      Great Hub. So true about advertising - music - photography and everything behind it. I believe television here in the US - subliminal messages are being used - paid programs. Thanks for the Video with Steve Jobs - I never heard him talk before. I agree with you - that I seem to go with older companies where their products have stood the test of time with changes. Thanks - evjoyed this awesome article.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello Jayewisdom,

      Very sensible advice. This is the way forward as far as marketing is concerned. I agree with your assessment.

      I tend to always check out reviews by other people before I decide to buy just about anything these days.

      I also tend to stay with tried and tested brands and the product I have confidence in.

      Thanks for sharing your marketing and advertising experience with us.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Way to go Rebecca, mess with their plans lol.

      The advantage we have as humans, is that we can figure these things out. We cannot all be Brandwashed :)

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello tillsontitan,

      They certainly are tricky. I can rarely find what I am looking for in the supermarket, and search for ages to track down what I need.

      Thanks for the votes. I don't know where the vote up buttons went either? lol

      This moving things around is spreading it would seem :)

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi Moonlake,

      What a very interesting comment. It just goes to show that if we have a bad experience as you had with the 'green slimy thing', our brand loyalty can evaporate, pronto.

      I agree it is a shame for some children. That is why we insist on uniforms in the UK schools.

      Thanks for your interesting comment.

    • JayeWisdom profile image

      Jaye Denman 

      9 years ago from Deep South, USA

      Decades ago, I majored in marketing and learned about the psychology of advertising. At that time, I loved watching commercials and reading print ads because I wanted to write advertising copy.

      Subsequently, I changed my career path and, with that change, advertising lost its hold on me. When I watch a commercial these days (which is a rare happening) or see a print ad--either in a magazine or on the Internet--I'm a skeptic about its claims. Before buying a new brand, I like to read reviews by people who actually bought and used the product. Most individuals who write these reviews are truthful, and (overall) I find them very helpful for avoiding "buyer's remorse."

      At the supermarket, I buy a few tried-and-true brands that I've used for a long time and also economical store brands that I've tested and know to be good products.

      "Buyer beware" is still good advice.

    • rebeccamealey profile image

      Rebecca Mealey 

      9 years ago from Northeastern Georgia, USA

      This is very interesting. But now I am worried about myself. Upon thinking about it, I never go to the left when I enter any store. I invariably go to the right. Maybe the stores here don't do too well with their marketing strategies, or maybe my brain is backwards. Great Hub!

    • tillsontitan profile image

      Mary Craig 

      9 years ago from New York

      I guess that's why "ad men" make so much money. Now I also know why they're constantly remodeling stores and moving things around, very tricky but effective. We are sometimes like lambs being led to the slaughter!

      Couldn't vote up but voted interesting and useful.

    • moonlake profile image


      9 years ago from America

      I loved that Edsel the minute I first saw it. I think I was 12. I remember CB radios knocking out our tv I use to get so mad at the man down the road.

      I don't buy by brand most of the time. In fact in food I buy Walmarts brand until the other day I opened a can of green beans and found something slimy in it. I will never buy that brand again.

      The brand name I do buy is Tide, I've tried others and I swear they don't work as well as Tide.

      I think the worst part of brands, when kids in schools are made fun of because they don't wear the right brand.

      Enjoyed your hub.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Sometimes a little re-branding can improve traffic and sales as we see time and time again.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello rls8994,

      Don't be to hard on yourself about this. We all get suckered in, even me.

      I go to the shop like you, to get maybe milk.

      I come out an hour later with everything but the milk I went in

      Brands make us believe that, if we buy their particular product we are getting something of quality, value, prestige or some other intangible thing.

      We are all to some degree or another 'Brandwashed'!

      The good news is that now we are aware of it.

      We can make better informed purchases.

    • rls8994 profile image


      9 years ago from Mississippi

      Very good points you have made here. It is amazing how I can go in the grocery store for bread and milk and come out with a buggy full of stuff. I seem to get side tracked so easily. I do tend to purchase brand names more often just because I think they are better quality but now I'm wondering why do I think they are better....brainwashed :) Rated up!

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello L.L. Woodard,

      I think that some of the most creative people around are in marketing. It takes a lot of education and skill to put these campaigns together.

      The good ones make us go hmm! that's clever. As they appeal to our ego 'because we got it'!

      This takes skill. The rubbish poorly thought out ads, we can see right through.

      Thanks for sharing.

    • L.L. Woodard profile image

      L.L. Woodard 

      9 years ago from Oklahoma City

      I think that marketing would be a fascinating business in which to work. You have to be both creative and well-versed in human psychology. I sometimes see commercials where I just have to appreciate a fresh approach.

      I enjoyed reading this hub. Not a brand buyer by nature, unless I try generic or less costly items and find them to be lacking in quality for me.

      Voted up and SHARED.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi Brett good to hear from you,

      I know what you mean. A tin of beans is a tin of beans but when it comes to the big ticket items we all run for cover.

      Having said that, I still do prefer Heinz beans lol

      Why? I was brandwashed by my parents! Thanks for sharing.

      PS Have we stopped capitalizing 'sharing'. I have been out of the loop for a few days?

    • Brett.Tesol profile image

      Brett C 

      9 years ago from Asia

      You cover quite a range of marketing tricks here. Brands don't overly affect my decisions now, as they once did. However, with expensive purchases I still find myself heading toward brand names for the 'safety' factor of their reputation for quality.

      Socially shared and voted.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi rasta1,

      It's true. The whole system is set up to part you from your money as painlessly as possible.

      My advice. It may sound nuts but try it?

      Never go to the supermarket hungry! That is disastrous.

      Do not get a trolley (cart) or even a basket. Only buy what you can carry in your arms!?

      You will be forced to really think about your purchases if you have to balance them all in your arms!

      Take only the money you mean to spend.

      Simple ideas but try them out and let me know how you get on. I think you will see savings... Big time!?

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello Alecia Murphy,

      Well you said a bunch and that's for sure. I too get sucked into it.

      It is not until we stand back and 'really' think about it that we realise just how deep it goes.

      I have been finding lately, that I am very suspicious of just about every thing I buy.

      But not in a paranoid bad way.

      Just, why am I really buying this over that? It is a real eye opener when we think about it. BIG TIME!

    • rasta1 profile image

      Marvin Parke 

      9 years ago from Jamaica

      Your right, everything you say is true. The entrances of supermarkets are to the left or right because it makes it easier to control and direct traffic.

    • Alecia Murphy profile image

      Alecia Murphy 

      9 years ago from Wilmington, North Carolina

      I don't know what it is about Americans and Brand Names but pop psychology has definitely got the best of us. One of my friends from college started to major in advertising before she switched to the dark side of social sciences and pretty much told us how brands work their black magic on us. It was very fascinating and scary. But this hub definitely sheds a light on how gullible we can be just because of a jingle or a sale. Great hub!

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Thank you all for your very thoughtful and honest comments.

      I am seriously time constrained just now. I can only thank you all once again and ask you for your patience and kindness.


    • Laura in Denver profile image

      Laura Deibel 

      9 years ago from Aurora, CO

      Nice choice of music and conversation. Thx.

    • My Minds Eye53 profile image

      Maude Keating 

      9 years ago from Tennessee

      I forgot to mention that a lot of store brand items are actually name brand that the store is allowed to sell at a cheaper price. Just ask your store manager who supplies their store brand.

    • My Minds Eye53 profile image

      Maude Keating 

      9 years ago from Tennessee

      Having a degree in Graphic Design, I have experience in packaging design. The idea is to make people buy what they want, not what they need. Most of it relates to color. Did you know that the color red can make you hungrier than you are. If you are on a diet and want to eat less get plate ware that is blue.

      In the US our stores lead you to the right. In Omaha parents had such a fit that stores added an extra check-out aisle without candy or toys for mothers with kids.

      In short, advertising is a con game.

      voted up

    • Nell Rose profile image

      Nell Rose 

      9 years ago from England

      Hi, this is a very apt hub for me today! I went into Waitrose to buy one thing, just the one! and what happened? I didn't get a basket and ended up with so much stuff that I kept dropping it! and I couldn't see around it either! haha! so yes, the power of the ads and their placement worked on my like a treat! rated up and shared!

    • profile image


      9 years ago


      As expected, you're a Master of Intel, lol.

      I admit that I'm a "brand shopper", but in my defense, I seldom shop for anything beyond books and sports gear.

      And as for keeping with a certain brand, I'm not the sort who gets swept up with the latest new thing. I've been wearing Wrangler brand jeans, more often than Levi jeans for most of my life, simply because they wear just as well, but they fit better in the seat.

      I love Swiss brand for sports gear because my family has been using Swiss since my great-grand-dad's pocket knife. They've come a long way with their product line since then. Now I use a Swiss brand laptop case to carry my notebook in.

      My tennis shoes are Nike because, Nike fits better than any other tennis shoe I've ever tried.

      And, my bicycle is a Schwinn. That's another company that's been around since forever, and as I told a friend earlier today, I've deviated twice from buying a Schwinn and regretted it both times.

      I think it helps keep my mind in line and out of the manipulating hands of the marketers because I rarely watch television, and I almost have to pray and ask God for help in liking sales people. If the product is being pushed to be sold, I'm immediately not wanting to buy it.

      I don't blame them for taking the measures they do to make a sale, but ... no one likes to be 'sold'.

      I'm with you and will stick with products that I know have worked well, at least until they don't, lol.

      Steve Jobs was good, but I've never bought an Apple product, and probably never will. My phone is an Android, that does everything I want it to, and my laptop runs on Windows. I've tested the Apple products through friends who loveeee them, but they didn't float my boat.


    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi jenubouka,

      I couldn't have put it better myself. We stick with what we know is good. That is the power of quality and branding. The better the quality the more we trust it.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi Vellur,

      You are right. They must appeal to what we want!

    • Alastar Packer profile image

      Alastar Packer 

      9 years ago from North Carolina

      Good one my friend. In the late shows the patrons liked their cokes mixed- maybe that's why lol!

    • stugod profile image

      Stuart Goddard 

      9 years ago from Bradford

      Don't know if anyone remembers blipverts. It was on a television show Max headroom. I remember as a young man watching it and thinking that will the next big thing. my wife has bought me the entire series but I have not watched it all yet. I did watch the first disc but it did not seem the same with age.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi Alastar,

      I have heard of this subliminal advertising method. It is supposed to be very effective. That is why it is illegal lol.

      Interesting that you found it not so effective. Who knows they may have left and had a coke on the way home lol.

    • mljdgulley354 profile image


      9 years ago

      Those advertisers like to use the guilt trip on tv. You made some very good points in this article molometer. In this day and age we need to pay attention to why we buy what we buy. Thank you for sharing this information.

    • jenniferg78 profile image


      9 years ago from Philadelphia, PA

      great hub! I try to tell myself this every time I get an urge to buy an iphone! So far I am hanging in there...

    • LaThing profile image


      9 years ago from From a World Within, USA

      Great hub! Enjoyed it. To be honest I do go for the brands, they seem to keep. Thanks.... Sharing!

    • winbo profile image


      9 years ago

      sounds good.

    • tammyswallow profile image


      9 years ago from North Carolina

      Thanks for this very enlightening hub molometer, but I now I must have those shoes. :) I am not "brandwashed" when it comes to groceries, but I am when it comes to clothes for my daughter. Certain brands are just cuter. I do resell them, so I am careful with my investment. Great hub!

    • Sunshine625 profile image

      Linda Bilyeu 

      9 years ago from Orlando, FL

      I'm a sales persons nightmare. The more companies solicit their products to me the better the chance I will look elsewhere. I'm not a brand person. If I like the product I will support it. No one could sell me a bridge! Yet there is a good chance I could sell you a bridge!:) I sure hope you get my bridge humor! Haha!

    • alocsin profile image

      Aurelio Locsin 

      9 years ago from Orange County, CA

      I like to flatter my self in thinking that I buy consumer goods for logical reasons. But your hub gives me pause: their marketing probably affects me more than I would like. Voting this Up and Interesting. Thanks for SHARING.

    • profile image


      9 years ago

      Awesome, awesome, molometer. It is so true about what particular brands people buy, at least for me. I tend to stick to one type and never switch, perhaps it's my age or the fact I don't want to risk a bad product. The companies sure know how to hook me in, I am a sucker for impulse buys, getting better though.

      The supermarkets are the worse, if you don't have a clear objective you will fall victim to the suggested products you didn't know you needed.

    • Vellur profile image

      Nithya Venkat 

      9 years ago from Dubai

      Great hub on marketing, it is just as simple as knowing to attract customers. Sounds easy but needs a lot of tactics to pull wool over our eyes. Voted up.

    • Alastar Packer profile image

      Alastar Packer 

      9 years ago from North Carolina

      Remember that Perrier debacle molometer. This is a meaty hub to comment on, you've written a good breakdown on Branding and it's methods. Also didn't know you called the shopping contraptions trolleys. Carts over here. It would be a fine thing to get more truth in advertizing but with the corporate world we seem to be in today it's a doubtful unfortunately. This is a bit of a digress but when I worked a movie show we decided to test the theory about subliminal advertizing by running a couple of frames in the middle of a movie that said drink coke or something. Anyway no rush to buy more coke than usual whatever that says. Interesting and useful hub my friend.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello Poohgranma,

      But did you like the shoes? lol

      Thanks for dropping in and leaving a lovely comment.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello stugod,

      You are absolutely right about the colour issue. People are more inclined to certain colours.

      I do remember the Golden Rectangle. it is everywhere in nature too.

      The old masters used it a lot in their paintings.

      It is all over the place when we look for it? How interesting.

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hi cclitgirl,

      we have to find the balance between being bombarded with ads and genuine information. That way it can work well for all.

      We definitely need those laws to protect us!

    • molometer profile imageAUTHOR


      9 years ago from United Kingdom

      Hello ktrapp,

      It is refreshing to see that they best products, are the best because, they simply are the best, at what they do.

      There are plenty of smart phones but the iPhone was the first and I agree, it is still the best.

      Rolls Royce the same. Build quality and attention to detail, that is what we as consumers appreciate.

      Lego has been loved by millions because it is robust and your imagination is allowed to create whatever toy you may want, that day!

    • Poohgranma profile image


      9 years ago from On the edge

      This is a great write full of well thought out and researched information.

    • stugod profile image

      Stuart Goddard 

      9 years ago from Bradford

      Great hub. I did a bit of studying about a related topic. Which covered colours and their effect on buying. It is no coincidence that we have yellow pages and The colour seems to encourage impulse buying. There is also the great subject of the golden mean or golden ratio as it is also known. It is everywhere around us in tv's,computers,mobile phones. It makes an excellent subject to study.

    • cclitgirl profile image

      Cynthia Calhoun 

      9 years ago from Western NC

      Interesting hub. I personally like to shop "backwards" and always have a list handy. Hopefully I'm at least somewhat beating the marketing game. Voted up and across.

    • ktrapp profile image

      Kristin Trapp 

      9 years ago from Illinois

      Interesting hub. I agree that the best brands are the ones whose quality as stood the test of time. I was glad to see Lego voted as the best toy. Legos are so superior to competing brands which often don't even stay connected and are completely frustrating for kids.

      If I think back over the various non-Apple iPod-like devices that you we used to get, they always broke. We have never once had a quality issue with any iPods and iPod Touches that we have owned. Apple has certainly earned its place in the market due to their consistent quality. They have my brand loyalty, that's for sure.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)