ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Build a High-Converting Email Funnel

Updated on January 17, 2020

You are always in need of a robust sales funnel. The prehistoric hacks like cold calls and aimless emails do not help. This is the digital era. Your prospects prefer to be nurtured. You need to add value to them. This gets complicated when you are faced with huge sales targets.

This is where the email funnel will come to your help. The website visitors may take time to come to terms of doing business with you. These prospects need to be nurtured and helped through their buying process. These prospects can be converted to customers over time and start contributing to your business in more ways than one.

It's rather easy to automate the email funnel. Most email campaign software supports this feature. You only need to create the workflow, and the software does the rest. Before the workflow can be designed online, you will first need to have a thorough understanding of how it happens. Let's find out what you will need to make the email funnel a success.

Finalise the Buyer Personas

To start with, you need to understand your target market.

Who are you selling to?

What are their critical pain points?

Can my portfolio of products and services alleviate my prospect’s needs?

Now, you understand your target market. Next, create the buyer personas of your target market. Include the demographics of your target market.

Understand the buying process – the AIDA model

You need to understand the cognitive steps a prospect goes through during the buying cycle.

Awareness: Create brand awareness in the market or community about your product or service.

Interest: Generate interest in the minds of the prospect about your solutions portfolio. What is the USP that will compel the prospect to research more about you?

Desire: Now, the prospect is beginning to have an emotional connect with your brand.

Action: The prospect executes a CTA request. He ends up purchasing your product.

Now, the strategy

Awareness: At this stage, the prospect is looking for information. But, he does not want to be overwhelmed. Don’t throw too much of jargons. Educate the prospect. Lead them to your blog section and make them go through your blogs. Undertake research to know about the hot topics. Produce content on these topics. Show yourself as a thought leader.

Interest: Your prospect has some knowledge about you and your company. He is hungry for more. He now wants to know about the brand fitment; whether your product will fit in his scheme of things. Inform the prospect about the brand, its features and benefits. Take the prospect to your home page to tell him what you and brief him about your product on the product page.

Desire: Your prospect is at an advanced stage in the buying process. Your prospect is convinced with the USPs of the product and wishes to continue in the buying journey. To generate more excitement, you can share case studies and how the deployment of your product helped them in many ways. You can send out testimonials and reviews. You need to ensure that your prospects subscribe to your blog and social media pages.

Action: The prospect goes ahead and executes a CTA. He may request for a demo or call the sales team directly for finalising the order.

Automate the buyer journey

Once you have strategised the steps to be taken, go ahead and execute it. You may be required to create some of the content. Do ensure to keep it short and simple. You need to create the content so engaging that it acts like a magnet. You have already mapped your target market and their pain points. This will allow you to create the attraction that you need. Once the content is created, you will need marketing software like a Hubspot, or a Zoho to replicate this workflow online.


You may already be having such a workflow in place, albeit manual. You only need to replicate it online. Or, you may need a few tweaks.

Do note that all your prospects will not be the same. You may need to have different buyer personas for different types of prospects. This is where you will need to segment your prospects and tweak the workflows accordingly. So, you may have to automate several workflows depending on your strategy for different buyer personas.

Finally, use KPIs to measure the effectiveness of your email campaign. Use feedback from the KPIs to improve your email marketing strategy.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Sanjay Das


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)