ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Bundling Products Together, Create Deals Like KFC, More Sales?

Updated on August 25, 2011

What is a major horrible issue that most companies face?

They just don't earn the amount of money they aim for, that they want to achieve, but miserably fail, therefore many marketing experts have been brainstorming innovative pricing strategies to capture more orders, most do not survive for long, however the bundling strategy is an exception.

You can probably guess what the trick is all about, bundling, yes, bunching things together and get customers buy it, and obviously, the cost is going to be higher than its individual prices of each item, and you expect more sales?

Value bundling is...?

The concept is really combining several products together and create a deal, so like, selling three products at the same time, example? Like meal combos you see in almost any fast food restaurants: McDonalds, KFC, Burger King...etc

The psychological impact behind this bundling trick often cause consumers to perceive the value of a particular deal to be extremely worthy, since they compare the price of the combo with the sum of the prices of each individual item from that combo.

If you are a little confused at the strategy here, listed here are three fundamental procedures of what the marketers do:

#1) Group multiple goods together and create a deal

#2) Purposely increase the price for each individual item from the deal

#3) Explain the benefits to customers why the deal is excellent

See! It's as simple as 1-2-3, a further explanation:

Bundling – The biggest advantage of using deals is that a consumer will not be able to choose what is included in the deal, plus, people are more likely to buy your deals since “deals” are meant to have a discount of some sort. Your profits are very promising.

Perception – You can easily exaggerate the savings of your deals by deliberately raising the prices of each item from the deal if they insist on buying them individually, so it basically forces your customers to choose the deal instead.

Persuasion – Last but not least, not everyone is a wise consumer that picks up all advantages of product combos, having said that, it is suggested that you list out the positive reasons why your deal is great and how it can benefit them.

Take note the bundling strategy is industry-specific, you should never use it in the cases of selling high-end products like: perfumes, jewelry, automobiles...etc

You must maintain your prices up high untouched, this is due to prestige pricing.

Reason? Because sending away discounts will mess up your brand's reputation, trustworthiness and people think your products might not actually be that good since you are rushing your sales.

Struggling To Get More Sales?

Did you know that using human psychology can increase sales up to a shocking 45%? Learn how you can do the opposite of bundling to raise your sales! -- the perception of unbundling.

If you are indeed a business owner who sets prices...

Did you know that pricing is the biggest mistake most companies make?

In fact, you are leaving loads of cash on the table every year, thousands if not millions of pure revenue!


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)