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Business Idea Assessments - should you even bother with them?
I recently came across a site on business idea assessments - it consisted of a 20 question survey and ended with a page evaluating not so much your idea but your attempt. It was totally discouraging,negative and crude about having a business idea and the evaluation bascially was a commentary on such cheerful topics as
1.why have an idea and try to stretch yourself in the first place; it would only make your life worse,it seems
2.how most businesses fail after 5years,
3.how much money for no return you can spend on your idea
4 the impact of the amount of time and sacrifice on your family - resentful family it seems,
5 delusions and false hope created by evil capitalist society
After reading the assessment, I thought is this some kind of sick joke?
But I didn't see any cues to confirm this and I left the site in a huff and thinking about it.
Our doubts are traitors and make us lose the good we oft might win, by fearing to attempt
So said William Shakespeare. As you can imagine anyone reading the assessment of their business idea or rather the attempt would be put off by such an appraisal.
What these geniuses didn't seem to get is that driven, intelligent and creative people succeed because they don't want to accept a humdrum philosophy that says you should just accept your lot.
Moreover, even if an initial idea fails, it is often what a really successful idea grows from!
Thomas Edison - inventor of the light bulb - FAILED, it is said, over 6,000 times and when asked by a reporter "How many times are you going to fail at creating the light bulb?" replied, "Son, I haven't failed! I've simply discovered another way not to invent the light bulb!"
What the boring business assessment website didn't seem to get was that it is often the JOURNEY,the persistence,the warts, mistakes, failures and all we humans learn the most from and in fact need, just like in the case of Edison.
I bet, most business ideas, when followed, TEACH their owners a huge amount after 5 years.
Captialism and democracy give people the opportunity to start such a jouirney and get the thrills (and spills) that it might entail - making mistakes and LEARNING from them - this is really living, fun and often entertaining.
The business idea assessment website seemed only to be able to offer DISCOURAGEMENT.
You meet this type in life. Dull, boring, uncreative people who can only resort to criticizing others without even knowing the details.
Can Anyone Assess Your Idea, Really?
I mean how can you actually assess someone else's business idea? REALLY, the audacity of believing somehow you have a mortgage on what works and does not work, let alone what great discoveries will come from the jouirney your idea takes you on.
Even if most ideas fail in 5 years - that is such a platitude, anyway - why would you even want to tell others this?
Is it because you would rather sit on the sidelines, attempt nothing new yourself and feel somewhat superior because you can watch as others try and fail while you just boringly never attempt anything yourself?
This is so WRONG, and if I am taking it too seriously by writing a hub, it is because this website's discouraging view was a direct attack on the core of my value system.
Everyone has the right to try any business idea - we should be FREE to attempt anything we like without being subjected to discouraging crap from anyone.
Ideas that Became Big Business
To end this diatribe or I might call it an antidote (I feel better now!). Here is a list of ideas with very humble beginnings:
The Body Shop - Anita Roddick's first store hardly had any stock but she put the same (ethical) product into different sized bottles to make it look like more!
Billabong - this famous Australian clothing company started under a flat.
Google - two Stanford students had the idea to start indexing websites while others dropped out of this competition not thinking it would head anywhere very significant!
JK Rowlings - had this idea for a character called Harry Potter. Rowlings was a single mother, unemployed and living on welfare when she wrote her famous novel.
Steve Jobs (Apple) - had to convince fellow worker Steve Wozniak at Hewlett Packard, that it would be a good idea to market his homemade computer!