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Business and Politics: 4 Tips for a Global Business in the Modern World

Updated on August 1, 2017

In the world today, every business has the potential to grow. Thanks to the rise in modern technology and the ease of communication, there is no longer any reason to limit yourself to any one particular market. A company that would have been only a small local store a few decades ago can reach across the entire globe today using services like Ebay, Etsy, and Amazon. Every business now has the potential to become a global business.

Going global is still easier said than done, however, and comes with it's own set of unique challenges. Tailoring your products and services to appeal to people in different languages and with different cultures can be challenging, but it can be done. Here are four tips to help you build a successful, global business in the modern world.


Understand demographics

When you're planning your global marketing strategies, remember to think not just about your product, but also about your target audience. If you're main consumer base is young professionals in an urban environment, then you'll want to expand your reach to countries with areas and people that fit that description.

Expanding from a national to an international business is a great opportunity to consider marketing to additional target audiences as well. If you haven't already, be sure to gather demographic data about your current customers to try and get an idea of different groups outside of your primary target audience that could be potential customers. Remember that cultural differences in other countries might affect how certain demographics respond to your product as well. You should always try to learn as much as you can about a country when you're planning your marketing strategy there.

Emphasize your credentials

You won't be the only business person trying to show the world what they're made of. That's why you need to do everything in your power to show just how qualified you are. Any achievements you have made so far in your life, whether they be educational or more business related, can help set you apart from the competition. Highlighting scholastic successes like having graduated from an MBA program or graduating with honors can show potential investors how committed you are to your business goals. It can also help potential customers view you as a reliable and reputable business person.

While education is important, your track record in your career so far is even more important. Professional commendations and membership in business associations will help you establish yourself as credible and reliable, but the best thing you can do is be good to your new customers. The ones who make the decision to use your services even though you're new to them should walk away from the transaction feeling like they made the right choice, and will spread the word to their friends.

Watch political situations


When forming a global business it's important to have connections with the countries you plan on operating in. It's also a good idea to know a thing or two about the political landscape of those countries, especially if they're volatile or unstable. Knowing about the nuclear problem in Russia, for example, could help you make informed decisions about any business ventures you plan to make there.

Knowledge is power, and on the global scene it can make the difference between failure and success. As mentioned earlier in this article, always do your best to learn as much as you can about a country before deciding on business strategies pertaining to them.

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Have a diverse field of employees

If you want your business to truly be global, you need to think as global as possible. This means that your staff, no matter what the size, should include representatives from as many backgrounds as possible. Diverse perceptions are crucial when it comes to competing in the business world. If you're restricting your business to only your mindset, then it's likely to get lost in the shuffle.


Every business leader should think big but start small in the initial stages of their plan. You can't be expected to take on the world immediately, but you can do extensive planning in order to make that an eventual reality. By focusing on the whole world when it comes to your business, you can make your company's name prominent and demonstrate why people all over the globe should be excited about your brand. It's a matter of being open-minded, committed and incredibly passionate, all at once.


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