ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Changing Careers? How to write your CV/Resume for a new direction - Part 3

Updated on May 16, 2015
Resume writing advice and tips from CV diy. Copyright 2009-2010 CV diy.
Resume writing advice and tips from CV diy. Copyright 2009-2010 CV diy.

Writing the Resume for a New Career Focus

This is Part 3 of a 3-part series. To go to Part 1, Click here

Knowing how to present yourself on paper when aiming to change careers can be a challenge.

In the previous sections, I discussed how my client's goal was to change careers after establishing himself in the fitness industry as a personal trainer and manager of a health club. He had decided he wanted to move into a sales career, specifically to land a job as a pharmaceutical sales representative.

Although I abbreviated the notes from my interview with him, you will hopefully be able to see how the analysis of the information helped create the direction for writing of my client’s resume.

My client had never had any outside sales experience to the extent that would be required of a pharmaceutical sales representative. Based on this information, I know that it will be important to bring forward and elaborate on any sales experience that my client does have.

Pharmaceutical sales representatives have to be able to fulfill two roles: sales and education. They need to be able to retain an unbelievable amount of details about the products in their heads. This includes information about the research data, trials, protocols, outcomes and side effects of the drugs that they represent. They will need to be able to quickly respond confidently and intelligently to what can often be some very challenging questions coming from the medical professionals who are their customers.

My client's “product knowledge” in the fitness arena would be a strong selling point. His work as a personal trainer was dependent upon his ability to educate his clients. With his continuous research into the latest techniques and awareness of the potential risks and liabilities that would arise from insufficient communication, there was, in this context, a clear overlap with the work he was doing and the role of a pharmaceutical sales representative. This parallel in his experience must be clear with even the briefest skim of his resume.

Preparation for Writing

As a professional, before I start writing the resume, I put everything I have in front of me, review it all and make a list of what it is that I want to achieve for my client.

I need to analyze which approach will best guarantee a call back and an interview.

I must first put myself into the perspective of the prospective employer. It is essential to understand what they are looking for as they start reviewing the resumes they receive for this position. With a minimum amount of time and effort on their part, two points must come across almost immediately:

1. My client’s new career goal
2. That my client is among their most competitive candidates for this position

1. A Clear Objective is needed
In this case, a clear objective would be sensible as the resume is targeted toward a specific job. In the cases where the resume is not targeted toward a specific job, I do not recommend having an objective as it can be misleading and weaken the impact of the resume.

2. This Requires a Compelling and Convincing Professional Summary
I immediately conclude that my client needs a concise, targeted and compelling professional summary. This should give a synopsis of my client’s background while using the key words the employer used in the job advertisement to reflect his suitability for the job. Again, this has to be subtle and in the right context so it does not sound like parroting.

To convey that my client is “results oriented,” I decide that the summary should be followed with a Highlights of Achievements. If written strategically, the summary will grab the employer’s attention and, as long as they are relevant, the achievement highlights will sustain their interest.

The items in the highlights section will answer “yes” to the two most important questions in minds of those in the selection team. The first question is whether or not my client meets the minimum requirements of the position (a bachelor's degree). The second question is around how much sales experience he has.

By the time the person on the other end has read through the Highlights of Achievement, the aim is that he or she will be hooked and will have already short-listeded my client for an interview in their mind. But, I still do not want to take any chances and want to support the strength of the top part of the resume with substance from their work history. I also want to ensure that I incorporate as many of the buzz words as possible in the description of my clients' responsibilities with his current and previous jobs.

Click here to see finished resume

Use the back key on your browser to return to this page after you have had a look.

A success!

In the case of my client, he was successful and did land his target job as a pharmaceutical sales representative. While the career change was not as extreme as one could be, no one would be so bold as to say that it was a foregone conclusion that he would definitely get the job. He still ran the risk that there would be others who were more qualified. Perhaps some candidates would have already had pharmaceutical sales experience or some other kind of outside sales experience or those who were already working in the medical field in some capacity.

It is true that the more dramatic the career shift, the more difficult it can be to create a case for candidacy. One of the best ways to manage a career change is to work with someone like a career coach or consultant who has expertise in doing a skills and experience inventory, who can help you understand in what other arenas your present competencies can be applied and where you might need additional training.

Very often, a career change requires planning and a long-term strategy.

There will be more said about this in my hub on career changes and analyzing choices following soon.

© 2010 M Selvey, MSc


    0 of 8192 characters used
    Post Comment

    • M Selvey, MSc profile imageAUTHOR

      M Selvey, MSc 

      6 years ago from United Kingdom

      Hey Ms Dee, great news!!! Hope you get the job! :)

    • Ms Dee profile image

      Deidre Shelden 

      6 years ago from Texas, USA

      Hi! I heard that I am on the short list for the job.

    • M Selvey, MSc profile imageAUTHOR

      M Selvey, MSc 

      6 years ago from United Kingdom

      Hi Ms Dee, sorry for the delay in responding to your comment. Thank you for commenting and I would be very interested in hearing how it goes for you. All the best of luck anyway!

    • Ms Dee profile image

      Deidre Shelden 

      7 years ago from Texas, USA

      I'm taking into advisement your principles described in this series of yours as I write a resume for a job not dissimilar to what I've done before, but at the same time would be a new career.

    • M Selvey, MSc profile imageAUTHOR

      M Selvey, MSc 

      8 years ago from United Kingdom

      Thank you for reading MMMoney and for your comment :-)

    • MMMoney profile image


      8 years ago from Where U Can Make More Money

      very useful info


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)