ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Can Just Anyone Do Copywriting?

Updated on July 11, 2010

Can Just Anyone Do Copywriting?

Learning to be a good copywriter is something most people are capable of, as long as they realize that it will take some study and effort. Learning to write good copy takes time and work. In many cases, internet marketers decide that they are better off outsourcing their copywriting needs rather than devoting their limited time to learning how to do it well. Still, learning the basic skills of good copywriting can be helpful, even if you end up outsourcing all of your copywriting work to professionals. When you read good copy, it probably feels natural and easy, but it's actually more complicated than it seems. If you want to write copy that persuades your customers to try your own products or services, start using some of these techniques.

Headlines are, in some ways, the most important part of your copy. Your headlines are what will turn your site viewer into a reader or turn them away completely. Amateur copywriters usually write loud, "in your face" kind of headlines. They usually depend on devices like bold letters and exclamation points rather than coming up with a really good concept. The trick of a good headline is that it not only makes your reader pay attention, but also gives him a hint of what you are selling and makes him want to know more. It's not easy to do all of this with so few words. Find headlines written by other marketers in your niche. What makes you want to keep reading? What turns you off? Keep this in mind when creating headlines for yourself.

Depending on the circumstances, you can use humor but not in excess. There have been some successful sales letters that used humor. Humor is a great way to endear you to the people visiting your website. It's hard sometimes to predict what people will do, but if you can make them laugh a little it could make them feel a bit more comfortable and stay on your site. But you know... there's always a fine line between just right and overdoing it. Also, you really don't ever want to appear like you're trying too hard.

When you change tactics on your sales page, put a headline into the text to help separate the ideas. Using a headline in the middle of the page, which will be larger and bolder than the rest of the text, is a great way to set readers up for a new idea or sales tactic. This is also a good way to reach readers who may be skimming your page before reading all of it. This is how most site viewers decide if they want to read the body of the page or if they want to click on to someone else's offer.

The illusion is that things created by professionals only look easy from the outside. But if you attempt it, you'll see very fast that it's not easy. No worries, though - just keep on writing it and you'll get better.

But, learning the fundamentals is where you want to start.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)