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Carefully Making Friends on Facebook and Twitter

Updated on July 6, 2010

Make Real Friends on Facebook and Twitter

5,000 friends on Facebook or a 20,000 "likes" on a Facebook official page sounds awesome doesn't it? And with Twitter its even easier to have similar numbers. But be honest with yourself, how many of those “friends” are you actually communicating with? One of the myths of social media is that you need to have a lot of friends. The true meaning of social media marketing is being social, isn’t it? With 5,000 friends on Facebook, it’s impossible to make friends with connections that count.

What some of the "gurus" have been teaching people to do is to go into a group, a fan page or even a friends, friend list and friend everyone in that group, fan page or friends list. You can find people in all three places and you just click on "friend request."  When they were teaching this you could send friend requests to at least 100 a day.  If about 40% of that accepts your request, in a month you'll get over 1,000 people. In about 4 or 5 months, you can get three, four or five thousand "friends." That’s how many people have built  huge numbers of friends on Facebook.

People are too obsessed with numbers in social media marketing, but what do they represent? You need to focus on making real connections with one person at a time. That connection will be  far more valuable than your 10,000 followers on Twitter or 5,000 "friends" on Facebook or any other form of social media marketing. The point is to develop real relationships with those friends on Facebook that will turn into leads for your business.


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