ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Best Marketing Strategy

Updated on June 3, 2012

Today, Companies are Rapidly Changing Traditional Marketing Media to the Effective & cheaper Ad Media

There are a billions of companies in the world who provides their products or services either in a specific countries or worldwide as per their structure and planning. These companies always want to get profit by selling maximum of their products and services worldwide. They always try to increase their business regularly and their customer base. Business only can increase when the company and it's products or services is being reached upto the base of the company i.e. customer who required their product or services. If the company reaches upto these customers and describe their products and if they can attract these customers towards their product or services, then it is easy to increase the business. Nowadays we know that customers becomes very choosy and they can not be simply conveyance by anyone and believe only on performance of the products or services. He compares the product specification with the product available in the market by other companies. After the comparison by look, cost and other factors, he choose the best from available alternatives.

But here is a question how we will reach upto these customers? answer is very simple and that is, by proper advertising of the products or services. This is only the tool which not only cane increase the base of company but also attract the customers towards your product or services and hence profitability also. This is only the way by which any business can be increased. Since long we have seen that these companies are using some traditional marketing Media for the advertising of their products or services. These traditional media may be any one from Television, Newspapers, Magazines, hoardings or any other media.

After the internet revolution, as the time passes the new technologies came and peoples started to use it the scenario changed and the companies felt to use other marketing media also. Nowadays we have seen that the Internet users all over world are increasing very rapidly. One survey says that currently more that 200 Billion Internet users are worldwide and they are increasing 5 times more every year.. So, now this big base are now in the target of the companies and they are looking these internet users as a soft target for their products or services. And hence the companies are now using this new ideas for the advertising their products or services. Now the companies have started advertising in internet marketing media i.e. Websites in the mass and showing more interest on these instead of advertising in the traditional marketing media. There are many reasons to use this new electronic marketing media and some common reasons are as followings-

1. Cheap - These ads media are very much cheap than other traditional marketing media because you are paying here for only the targeted customer, who really have interest on the products or services of the companies. Companies have to pay for their ads, only those customers who clicks their ads to see it. If anyone is not interested then he will not click and so companies will not pay for that. While in traditional marketing media companies pay very huge money. So by using these new media companies save it's money and increases profit.

2. Effective - Since the interested customers only will see their ads so the customer will see the products or services very carefully and thus will affect for the products or services.

3. Easy - You can make an attractive and efficient ads very easily by using the software.

4. Targeted Based - Only the interested customer will see the ads. So only targeted customer is the base through internet advertising.

5. Profitable - As the advertising cost is very cheap so the profit increases because of a huge money from the revenue of the companies is wasted for the advertising of their product and services.

6. Increases Business - As the internet users are increasing all over world very rapidly the users increase will directly affect you business and so your business also increase.

7. Easy Editable - Whenever you want you can edit your ads without any

8. Flexibility - You can use a lot of variety of ads on the same page and at same cost. There is no any boundation to edit these ads whenever you need. You can frequent put or change daily your ads. There is very much flexibility in the internet marketing media.

9. Attractive - Since you can make the ads by using the software on computer so you can test these ads to make better and better by available millions of alternatives.

10. Time Saving - The customer as well as company have no boundation of time. Anyone can see these ads whenever they wants in office, home, online, offline based on their spare time.

11. Beneficial for customer - Since the cheap advertising advertising cost reduced which impact the costs of the products or services. Means the scope of the reduction in the cost of the products.

12. Full of Information - In the less space you can put a large number of data or you can put a link to give full details to the customers. So you need not to worry about the full details as in the traditional media.

As and when the 90% of the companies from the world will start to use these internet marketing media in the broad then there is a possibility that the reduced cost of the advertising will also be beneficial for the customers. And thus the market base of the traditional marketing media also may be effective. It will be a resolution in the area of the marketing media due to which we may get many items cheaper than today's cost.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)