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Updated on August 10, 2016
4 Steps to Ensure Innovation at Your Company
4 Steps to Ensure Innovation at Your Company

4 Steps to Ensure Innovation at Your Company

It’s easy to recognize innovation as new products or services within your company; however, that isn’t the only way that innovation manifests itself. Changing the way you do business and embracing new practices is another beneficial way to welcome innovation within your business. This process welcomes the use of new technology, adopts more effective methods in the industry, and responds to customer needs and demands with better systems and processes. To establish and maintain a thriving business, you must appreciate and welcome innovation. While it’s not always a natural process, you can keep innovation stays at the forefront in your company with a few key strategies. Implement these tips to ensure innovation is a fundamental component of your business plan.

Primary Benefits of Innovation

Innovation will benefit your business in a number of different ways, including;

• Improved business practices
• Increased efficiency and performance
• Increased competitiveness with lower costs and higher quality
• Increased employee retention
• Improved response to change and revolutionary business model
• Greater customer attraction

As you embrace innovation within your company, it will be a driving force behind your business strategy, capacity to capitalize on the market, and success as a whole. In most cases, implementing innovation and making it a top priority adds to your downline with little to no added cost to you or your business. The competitiveness of your business and its ability to survive in general is intricately linked with your ability to capitalize on innovation.


Instituting Innovation in Your Business

You can’t just wake up one day and decide you want a culture of innovation in your business. You have to develop and cultivate it. These strategies are best practices for instituting an environment of innovation in your business.


1. Encourage employees to share ideas

– If employees are encouraged to share their ideas, they’ll naturally lean toward innovation. They must be able to do so without fear of reprimand or retribution, though.

2. Hire individuals with multiple perspectives.

– Hiring a team that shares your vision but isn’t exactly like you is one of the best ways to develop innovation. Employees with different perspectives will be able to offer new ideas and problem-solving strategies.

3. Reward employees for new ideas.

– Even if the idea is not adopted, it should be valued and appreciated for its suggestion. Establish a system for recognizing and rewarding individuals who contribute innovative ideas.


4. Create a space for collaboration.

– having a designated area set aside for collaboration is one of the best ways to encourage a culture of innovation. This space will provide employees the opportunity to discuss new ideas in a safe environment.

If you want to develop a thriving business, you simply must adopt a culture of innovation. Use these tips to ensure innovation within your company and watch what a difference it makes.

Chris Burch is a venture capitalist and founder of Burch Creative Capital.

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