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Common AdWords Mistakes You Need to Stay Away from

Updated on June 20, 2010

Common AdWords Mistakes You Need to Stay Away from

Google AdWords is really simple if you do it the right way.

The internet has lots of great information for anyone who isn't familiar with how to begin using Adwords. There are also tutorials by Google that can assist you. Even with all that information, it's still common for people to mess up. The main reason for this is lack of experience and knowledge. It's important to do your research and know what steps to take before you actually get into the action. You're about to learn about a few mistakes that will help you stay away from them.

The biggest blunder you can make using Adwords is choosing a keyword that doesn't cover anything specific. With Adwords, the whole thing you are attempting to do is get people who want what you're offering to your site, and those people won't come to your site if your keywords cover to broad of a subject. If you ignore this step, it will only lead to bad clicks, and loss of your money.

When you create an ad campaign and also the ad groups, you need to have tightly matched keywords. Lots of people don't listen to this and that means they're going to lose money later on when people click on their ads but don't buy. In order to avoid committing this blunder, it might be a good idea to take only a few keywords and use them in a group, and then make lots of groups. Just ensure that you keep your ad groups under one hundred, as that's the most one account can hold.

There's another mistake that's very big and that's not using a landing page and instead sending people to a home or some other page. Don't confuse people with your home page, as they won't know where to go and they'll likely find some other page to visit.

That's because you must focus on creating a landing page that has to deal with your advertisement.

It's imperative that you track advertisement and keyword information. This will cost you a lot of money on the long run and it will make it very difficult for you to scale your success. Therefore, if your ads aren't successful, you are just tossing your money away. It's not that difficult to track all your activity, you can use tools like Google AdWords.

It's important to test how your keywords do, and also to use different ones like putting an s on the end of it or even using a misspelled word. The other reason you should track your keywords is because you'll want to do what's working on other ad campaigns. Once you know what works, you can then apply that to all your future campaigns. Therefore, you see now that Google Adwords is a great traffic getter, but it can also cause you to go broke if you don't take caution. New and experienced users alike make the blunders we just discussed. They don't realize this until they've lost some money. You now know what to look out for so you don't end up making these mistakes yourself.


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