ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

250 Years of Marketing in the U.S.

Updated on October 31, 2017

Marketing 250 years ago was more focused at individuals living in cities or the local community. Marketing was used to get the product some attention and in most cases to fund newspapers. These days marketing is used by everyone and is a thriving business. From transportation authorities to schools and churches, everyone uses advertising. The corporations selling products 100-200 years ago were not as large as they are today and therefore couldn’t get their products shipped halfway across the nation as quickly or efficiently as they can now.

This meant advertising was not “in your face” as it is these days, it was “personal and private: “this hat is perfect for you” these days companies try to sell as many products to as many people as possible: This hat is perfect for everyone (Boorstin). Before marketing was mostly used in newspapers, which affected a small group of people and advertisers didn’t know how effective their advertisements were. There were no figures showing the relationship between advertising and sales numbers. These days there are studies and tangible evidence that marketing has a profound effect on sales numbers. The advertisements aren’t just used to add value to a product they are the main attraction. As Klein said, “it is not to sponsor culture, but to be the culture”(Klein). Before it seems we had a choice to look at or read ads, but today we are forced to look at ads and to buy things. Marketing molds and manipulates our perception of reality. As Plato’s stated reality is based on our perceptions and senses, this is how advertising has managed to get such a firm grip on us, it has literally warped our reality, for example, in the New Yorker article BIG AND BAD it is explained how individuals think S.U.V’s are safer because they are bigger and higher up. Ford used this in its advertising and it convinced people to an extent that in the 1990’s its Michigan truck factory became “the most profitable factory of any industry in the world” (Gladwell).

A hundred years ago Americans were not as connected as they are today, the Internet, social media and television connect us in so many ways that we are influenced by everyone at every moment. The things we drink, wear and eat are not based on the local fashion anymore, but on a national or even global trend. It seems over the years advertising has gone from personal and formal to impersonal and informal. We are more loyal to a brand now than ever before. For example, I buy Apple products even though I know they are more expensive and I could buy a similar substitute product for much less. The advertisements used to be isolated in newspapers or fliers, but now they inhabit our music, our buildings, the media, and even our textbooks and classrooms. Advertising has gone from being a small part of our culture to an unstoppable creature that has “fused together to create a third culture: a self enclosed universe of brand-name people, brand-name products and brand-name media” (Klein).

Work cited

Boorstin, Daniel J. "The Americans, Vol. 3 The Democratic Experience." Goodreads. Web. 11 Jan. 2016.

Gladwell, Malcolm. "Big and Bad - The New Yorker." The New Yorker. 12 Jan. 2004. Web. 11 Jan. 2016.

Klein, Naomi. "No Space No Choice No Jobs No Logo." 2002. Web. 11 Jan. 2016.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)