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Content Creation 101: How to Create Great Content

Updated on January 14, 2013

As Head of Outreach at HubPages, I see a lot of questions about making it big online and creating great content. I have also seen hundreds (if not thousands) of online writing careers both flourish and fail. Over time, I have begun to notice patterns that make it easy to determine whether someone’s online content has a shot at success. As it happens, the factors that lead to success are surprisingly simple.

To create good content, all one must do is create content that is genuine, fresh, well-researched, concise, created with care, and well-supported. No fancy footwork or secret knowledge is needed, though one does (unfortunately or not) have to put in some real work.

Incorporate these practices into your work, and I am sure you’ll see a difference in its reception.

Great Content is Genuine

Online content will not see sustained success if it is not genuine. One of the key differences between user-generated content and content created by paid professionals is that user-generated content is created by impassioned volunteers. While a paid author (writing for a large, branded publication) might be able to slip by writing things he does not care much about, a volunteer online content generator (basically all us normal folk) won’t be able to gain sustained traction if we aren’t earnest about our work.

If you are writing online content to boost SEO for another site, or to drive traffic to an online store, or to encourage clicks on online ads, you will not see sustainable success.

Yes, there are people who see success (in the form of high traffic volumes) when writing thin, disingenuous, search engine-optimized online content, but such success is almost always short-lived. Before long, Google’s search algorithm team will find a way to bury that content, and because it was never truly good or compelling in the first place, there will never be a strong reader base to visit it as a destination.

What's your motivation?

I mostly create online content because I want to...

See results

Before creating any online content, be it a blog post, article, video, forum post, podcast, or something else entirely, ask yourself: “Why am I making this?”

If your answer is:

  • Because I want to share my expertise/creativity/opinion with the world
  • Because I want to share something with friends and family
  • Because I want to express myself
  • Because I want to develop an online career
  • Because I want to develop an online portfolio of work
  • Because I want to make money by doing good work

You’re on the right track.

If, however, your answer is:

  • Because I want to drive traffic to my personal website or online store
  • Because I want to drive traffic to online ads on my site
  • Because I want to make money as quickly and easily as possible

You need to reconsider your approach and motives.

Great content is fresh... like a nice tropical beach!
Great content is fresh... like a nice tropical beach! | Source

Great Content is Fresh

There are several meanings to the term ‘fresh’ in this context.

Online content should be fresh in the sense that it is not already covered extensively online. I cannot tell you how many times I have seen people publish articles about losing belly fat. Each and every person who does this (lest they be famous celebrities) is wasting their time, as their content is not at all likely to stand apart from the thousands (well, really more like millions) of pieces of online content that already address the issue.

If you want to create a humorous spoof on losing belly fat that is original and creative, or you want to write an article on how to gain belly fat, you might have a shot. Just don’t bother trying to make a name for yourself by doing something that has been done countless times before. It’s like showing up in Times Square and saying “BEHOLD! I HAVE INVENTED THE WHEEL!” and trying to sell it to passersby. It’s too little too late.

Another necessary element of content freshness is utility and entertainment value. As harsh as it might sound, nobody actually cares about how mean your mother-in-law is. If you are not a famous celebrity, people will not want to read purely personal accounts (unless they’re reallygood, and chances are, they’re not good enough to compete with those of other non-famous personal essayists and bloggers).

Is it weird or unusual? Different or controversial? Then go for it!
Is it weird or unusual? Different or controversial? Then go for it! | Source

Non-fresh often consists of:

  • Personal accounts of everyday life
  • Political opinion
  • Religious content
  • Poetry or fiction presented out of context

Fresh, successful content tends to be more:

  • Surprising
  • Useful
  • Funny
  • Controversial
  • Instructive

A final dimension of freshness in online content involves proper placement on the cutting edge. Online articles and videos covering nascent technologies, trends, styles, humor, politics, or lifestyles have a shot at going viral and gaining a first-mover advantage. By keeping your finger on the pulse of all that is new, you can increase your chances of discovering a development that has yet to break into mainstream consciousness. Cover it well, and you may very well receive a flood of new followers and fans.

Do your homework!
Do your homework!

Research Checklist

  • Have I made a point of including real, concrete names, studies, stats, facts, dates, places, and events?
  • Am I drawing information from original sources (and not secondary / tertiary sources)?
  • Am I referencing sources in my content?
  • Have I looked into common keywords related to this subject?
  • Have I considered my target audiences and what they would want from content on this subject?

Great Content is Well-Researched

I mentioned above that monitoring emerging trends may help you create online content with a higher potential of going viral, but trendwatching is just one of many types of research you should conduct to create quality online content.

It should go without saying that anything you write should be thoroughly researched (and should link to, or at least mention, sources). That said, an alarming preponderance of online content generators neglect to do this. Go the extra mile and your work will stand apart from the crowd.

One (very important) aspect of online content research that is not simple common sense involves keyword research. Keyword research entails getting an understanding of the most common terms people type into search engines when conducting queries about your content’s topic. Keyword research is most commonly conducted using the Google AdWords Keyword Tool, however if you would prefer to keep things exceedingly simple, just make a point of creating titles that reflect terms you might use when typing searches into Google’s Search bar.

Technical details aside, one would be remiss to create online content without considering one’s angle and audience. Before composing an online article, post, or video, consider the audience you wish to reach and what they might want from content on the subject you wish to cover.

Great Content is Concise

Online readers and viewers have notoriously short attention spans. Don’t lose them with rambling introductions and unnecessary tangents.

Start on the right foot with a short, descriptive, and catchy titles. A title should be short because anything longer than 65 characters will be truncated in search engine results. A title should be catchy to compete with other search engine results (or articles and videos shared in a feed), but descriptive enough to make it very clear what the content addresses.

Content itself should hook readers right away. Avoid introductions entirely if at all possible. There is no need for formalities on the Internet! To keep readers with you, make your content easy to skip around (this applies more to articles and blog posts than videos). Go for subheaders, lists, and summaries and avoid uninterrupted walls of text like the plague.

In addition to being free of verbal embellishments, it also pays to keep content free of visual embellishments. Keep web design clean. Don’t use crazy fonts or distracting backgrounds. Utilize great images and graphics, but only those that are relevant. A decorated page is simply showing signs of a content creator who hasn’t devoted a sufficient amount of time to simply creating good content.

In addition to making the text of an article or the footage of a video concise, avoid visual embellishments like distracting backgrounds, irrelevant images, excessive bolding, underlining, and use of ALL CAPS AND TOO MANY EXCLAMATION POINTS!!!!!!!!
In addition to making the text of an article or the footage of a video concise, avoid visual embellishments like distracting backgrounds, irrelevant images, excessive bolding, underlining, and use of ALL CAPS AND TOO MANY EXCLAMATION POINTS!!!!!!!! | Source

Content Creation Checklist

  • Have you edited it?
  • Is it genuine, fresh, well-researched, and concise?
  • Does it have at least one, beautiful, high-resolution image?
  • Does it have a custom summary for search results?
  • Have you edited it again?

Great Content is Created with Care

Readers aren’t the only online online citizens to suffer from impatience and an inability to focus. We speedily create online content just as we speedily consume it. Try to avoid the temptation to rush through the content generation process and make a point of creating work in a leisurely (but still consistent and systematic) manner. Edit your work before publishing it. Maybe even have someone else take a look at your work before sharing it with the world. This kind of attention to detail pays off in the long run.

With the rise of social networks that emphasize beautiful images, it is more important than ever to also focus on the aesthetics of whatever content you create. When uploading videos, make a point of choosing an attractive, alluring thumbnail. When creating blog posts and online articles, break up and reinforce your work with relevant, attractive, legally-used (and ideally original) images and graphics.

Content that has polish and style, that offers an enjoyable reading experience, is far more likely to climb in search engine results, be shared by visitors, and gain traction on social networks.

Keep a lookout for opportunities for your content, and look out for edits that might need to be made as time passes.
Keep a lookout for opportunities for your content, and look out for edits that might need to be made as time passes. | Source

Great Content is Well-Supported

After it has been published, online content should not be left alone to sink or swim. It is far more likely to succeed if given continued attention and support. In addition to being shared (with a small, interested set of followers on a relevant social network- IN MODERATION), content you create should be regularly edited, updated, strengthened, and improved over time.

In addition to improving its overall quality, continued care for online content boosts its attractiveness to many search algorithms, who give precedence to freshness.

Worth the Effort

Crafting genuine, fresh, well-researched, concise, carefully composed, and well-supported content does take a lot of effort, but as content generators (as opposed to those who create videos and articles professionally and for an income) are intrinsically motivated, passionate people, doing these things should hardly feel like work. Trust me and go the extra mile. You’ll be glad you did.


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    • Diana Grant profile image

      Diana Grant 

      6 years ago from London

      This is so helpful - I am currently refreshing all my old hubs whilst waiting for new ones to transfer from Squidoo into my separate new hub account, and your advice, together with that at the top of the editing pages, is invaluable. I've clicked on all 5 social sharing buttons!

    • Cyndi10 profile image

      Cynthia B Turner 

      6 years ago from Georgia

      It's good to see that you "walk the talk." If anyone is looking for an example of great content, this is it. When all of the elements fall into place, your content will create the traffic you may be seeking. Thanks!

    • john000 profile image

      John R Wilsdon 

      6 years ago from Superior, Arizona

      So clearly written. The steps to success in writing interesting material that readers will flock to is not necessarily easy to convey. You have done it. Kudos. Hope to see your views often. TY

    • brakel2 profile image

      Audrey Selig 

      6 years ago from Oklahoma City, Oklahoma

      Great article Simone - You are so skilled at helping others write good content. You covered everything and more. We miss you but know you are happy in your new life. I am working on a project of trying to put humor in articles. Wish you could help, but you have outdone yourself for this site. Good luck.

      Sharing. Blessings, Audrey

    • ResearchBeast profile image

      Online Research Beast 

      6 years ago

      This is a great article. I especially love the checklists that you have included. Those can really help us ask questions as we write to make sure we are covering what is needed to produce good content.

      Thanks for sharing this. I have done a writeup on my Facebook page and included a link to this page.

      Best Regards,


    • Paul Kuehn profile image

      Paul Richard Kuehn 

      7 years ago from Udorn City, Thailand


      This is a very useful hub with great tips for content creation. I have noticed some hubbers who include extensive bibliographies at the end of their hubs to document all of the references they use. Is this really necessary to do as you would in a formal paper? Would it be just as well do make references to the sources as you write the article? Voted up and sharing with followers.

    • Tonipet profile image

      Tonette Fornillos 

      7 years ago from The City of Generals

      Hello Simone. This is very helpful, thank you. I just learned about "green" hubs, now I read on your informative tips. Thank you very much. Keep up and more power! :=) -Tonette

    • torrilynn profile image


      7 years ago

      I think great content deals with being creative and open minded. Voted up, pinned, and shared !

    • rebeccamealey profile image

      Rebecca Mealey 

      7 years ago from Northeastern Georgia, USA

      Thanks so much for the helpful online writing hints, Simone. You share such great insight, and you didn't lose me once. I hung on your every word. It is a great recap of learning the best online writing practices!

    • Carola Finch profile image

      Carola Finch 

      7 years ago from Ontario, Canada

      Good hub. I find it helpful to load my article as a draft and wait for several hours or a day to review it for a last edit before publishing. I tend to miss things when I am constantly revising.

    • Marsha Musselman1 profile image

      Marsha Musselman 

      7 years ago from Michigan, USA

      Great hub, I voted it up, awesome and intend to pin it.

      I have a hub I just published, it hasn't been accepted yet, and I did the research for it several years ago. I may have the sources stored somewhere on my computer if I can find them. Basically, I generally read information and write everything in my own words. I agree though, that using sources whether having quotes or otherwise is still a great idea.

      I'll have to search my computer for them.

    • KenDeanAgudo profile image

      Kenneth C Agudo 

      7 years ago from Tiwi, Philippines

      I have learn a lot ;-)

    • vocalcoach profile image

      Audrey Hunt 

      7 years ago from Idyllwild Ca.

      Simone ~

      I'm glad you mentioned vocabulary and keeping it simple. I think I'm guilty of some of this at times. Now that you've mentioned avoiding words that others may not understand (nasalpharangeal) I'm going back through some of my hubs and fix that right away.

      Thanks so much for all of your help, you really are a treasure!

    • Careermommy profile image

      Tirralan Watkins 

      7 years ago from Los Angeles, CA

      Simone, this was a refreshing and very informative read. I learned a lot. Thank you!

    • suzzycue profile image

      Susan Britton 

      7 years ago from Ontario, Canada

      Awesome tips. I am interested in receiving more traffic as is everyone and your tips are welcome training for me.

    • Pamela-anne profile image


      7 years ago from Miller Lake

      Thanks Simone for the great advice; I am in need of all the help I can get in trying to improve my hubs. I have been doing some cleaning up trying to stop the long drawn out wall of texts. This is one of my personal bad habits in my writing that I am working on. Take care and happy hubbing!

    • gags3480 profile image


      7 years ago from Kanpur, India

      Really nice written hub. Helped me a lot.

    • Annette Hendley profile image

      Annette Hendley 

      7 years ago from London, United Kingdom

      Thanks Simone. This is a well constructed hub, easy to read and lots of useful info.

    • georgialgal1984 profile image

      Mrs Frugal 

      7 years ago from United States

      Thanks for all the great tips and info! As a newbie here on hubpages, I appreciate your honesty and experience. Hope your day is wonderful!

    • NateB11 profile image

      Nathan Bernardo 

      7 years ago from California, United States of America

      Very good points. I really like what you're saying here about content that should being genuine and fresh; unique and something the writer is actually into. Also good point about the entertainment factor and keeping the readers attention. And I definitely see your point about taking our time to write good material.

      Thanks much.

    • Cyndi10 profile image

      Cynthia B Turner 

      7 years ago from Georgia

      Awesome! There is content - unoriginal, not well thought out, overuse of keywords, passionless. And then there is CONTENT - fresh, original, seo but not overly so, free of mistakes. This article expertly explained how we write CONTENT. It can be used as a refresher should our writing start to stray.

      Thanks! Sharing as a reminder for some and enlightenment for others.

    • B. Leekley profile image

      Brian Leekley 

      7 years ago from Bainbridge Island, Washington, USA

      Up, Useful, Interesting, and shared with followers. I'm going to review my published hubs and see if they comply with your criteria.

    • James Kudooski profile image

      James Kudooski 

      8 years ago from Lagos, Nigeria

      Simone, this is what I call a 'WOW-hub'!!! Wonderful pieces of advice. It's really, really a great and insightful hub. I especially love the layout and the wonderful use of the different capsules. It looks so appealing to the eyes.

      If I may add, I think one mistake most of us make is that we fail to realise that writing online is quite different from writing in the 'brick and mortal' world. Most online readers usually are impatient (like you said) and they tend to scan through articles first of all before reading through. They want to know if your article is worth reading or not first.

      Hence, our articles should be written and laid out in such a way that aid 'scan-ability'.

      In order to do this, I'd like to make the following suggestions in addition to the beautiful piece you've got up there:

      1. Use simple english and that can be easily understood. Online readers don't have the time to be checking the dictionary every now and then for the meaning of your big 'vocabs'. They just simply hit on the 'next' button..the next article!

      2. Write short sentences and paragraphs. Ken Evoy of Site Built It! suggests that an ideal online paragraph should not be more than four to five lines. This helps avoid making the article look clumsy and unappealing to the eyes. More so, it improves 'scan-ability'.

      3. Create a lots of 'white space' by keeping paragraphs short and making good use of sub-headings.

      There are others suggestions though, but I think I should stop here for now. I hope these help too.

      Once again Simone, you did a thorough job to this article.

      Thanks a lot and expecting more great hubs from you.


    • HubPages profile image


      8 years ago from San Francisco, CA

      Thanks a bunch, Thundermama! I'm glad I have inspired you to update some of your Hubs!

    • Thundermama profile image

      Catherine Taylor 

      8 years ago from Canada

      Stellar hub, full of brain rattling goodness. Time for me to go and update some older hubs and tighten up my intros. You are a fountain of good information Simone!

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks niceandfizzy! The photos were taken in the Yucatan in Mexico, about 1.5 hours south of Cancun. :D

      Vickiw, I quite appreciate the compliment! I am exceedingly ignorant though- I just happen to be lucky enough to work with a lot of brilliant people at HubPages and learn from the successes and mistakes of the amazing people in our community on I'm glad you found my insights to be helpful though!

      JezzBraz, I am so happy to hear that. There is definitely a place for a preface if it provides a strong thesis and improves a reader's experience. It's all about honing that 'inverse pyramid' style- it combines both a succinct delivery with a helpful, tone-setting introduction.

    • JessBraz profile image


      8 years ago from Canada

      Hello Simone! I found these tips very helpful.. I'm new(ish) to hubpages (I've had an account for two years, but due to lack of success with my first hub, I gave up for a while.. But I've regained my confidence and I'm giving it another go!) .. I've only posted a few hubs so far, but I've been trying to stick to alot of tips, like yours, that I've read through other tutorial style hubs..

      The hardest part I've found is the introduction...Maybe it's something that's just hardwired into me, but I personally love it when there's a little bit of a preface to an article... It just seems so impersonal to me when an article just hops right into the meat of it.. I like a little preamble beforehand... Maybe that's why I had such little success with my first attempts.. I was writing a little more in a style that I would like to read, than what others online would.

      I'll make it a point with my next hub to try and edit down my introductions a bit and see if that has any affect on traffic.. I never would've thought that might be an issue.. Thanks so much for posting this and giving me a fresh perspective on hubbing!


    • profile image


      8 years ago

      Hi Simone, you are nothing short of amazing! I cannot believe so much knowledge resides in one person. Thank you for sharing your wealth with so many of us, particularly newbies and technologically challenged like me. I am your devoted follower!

    • niceandfizzy profile image

      Lizzy Fox 

      8 years ago from London, England

      I have to ask, where was the photos taken? It looks like an amazing beach.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Oh, there's lots more to discover, I ensure you! That said, I'm glad you've stopped by, and that I've given you some tips you've felt worth heeding. Happy Hubbing!

    • english-zone profile image


      8 years ago

      This is all I need to know about content creation, I am glad to read this and I will start to apply on my hubs... Thanks for inspire me how to write.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks so much, sallybea! That means a lot to me. :D

    • sallybea profile image

      Sally Gulbrandsen 

      8 years ago from Norfolk

      Well written and some of the best advice I have seen on these pages since I first began writing five week ago! Thank you so much.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks so much, Emanate Presence! And I'm glad I've given you some inspiration re: capsule use! There are certainly a lot of great features available through the hubtool.

      Also thanks for pointing out the typo! I WISH it were on purpose- hahaa! You're good. ;)

    • Emanate Presence profile image

      Gary R. Smith 

      8 years ago from the Head to the Heart

      Great article, Simone. It is loaded with helpful tips.

      By placing lists, polls and images where you did, you provided examples of what can be done with capsules that were new to me. I will investigate the choices further!

      Under your heading 'Great Content is Created with Care' is written 'Readers aren’t the online online citizens to suffer from impatience and an inability to focus.' Was the 'online online' intended or is it a typo? Maybe intended to see if any reader would catch it??

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks, dscarcha! I am honored to have you reading my work. :D

      You're already doing fabulous work, HoneyBB! You're one of the up-and-coming Hubbers I am most excited about. And goodness- you're reading a lot of Hubs!

      That's so true, shai77. You've got to love it!

      The little things really are what matters most, Claudia Tello. Great point. And your Hubs are awesome!

      Thanks Kenja! I'll have a look. :D

    • Kenja profile image

      Ken Taub 

      8 years ago from Long Island, NY

      Little things do matter... Please see Terra Firma and tell me what you think. Again, Simone, you are so witty, quirky-wise and creative, it's a delight....

    • Claudia Tello profile image

      Claudia Tello 

      8 years ago from Mexico

      This hub here shows that the “little” things are what really matter and that no extravagant moves need to be taken to be a successful writer. I am very glad I read it and will take all of your advice, in fact, I think this is exactly what I am doing except for the consistent work. I need to figure out a way to invest more time in this!

    • shai77 profile image


      8 years ago

      This is great info. They say that if you really don't love writing that it's not the profession for you. That would make sense. You give great points for a 'mental checklist' to think through before publishing a hub. Thanks, Vote up!

    • HoneyBB profile image

      H Lax 

      8 years ago

      Thanks for sharing these guidelines for creating interesting, long-lasting content that will help writers to cut out the fluff and get better search results in the process. I will reread this now and then to make sure I'm doing what I can to give my readers an enjoyable experience when they take the time to read what I write. This is the ninth hub I have read in 26 that I am reading today honoring the victims of Sandy Hook. I read this hub in memory of Catherine V. Hubbard, 6/08/06, female

    • dscarcha profile image

      Darwin S. Carcha 

      8 years ago from Sta. Barbara, Pangasinan, Philippines

      Very useful article. It really helps a lot to all beginners. It sets up the new hubbers into the right track. Thanks for this article Simone Smith. I love to follow your ideas.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks for stopping by, lovedoctor926! I'm glad you found these tips to be useful.

    • profile image


      8 years ago

      Thank you for these tips. I found this hub very useful. I will come back to this again.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      Thanks so much for the kind words, geetbhim, rajan jolly, and CloudExplorer!

      CloudExplorer, your plan sounds great- I'm always stoked to hear when someone is taking a break to work on their writing craft. I need to do somewhat the opposite- I haven't been publishing here nearly enough! Perhaps we're just the changing of the guard for now. Happy holidays to you, too! :D

    • CloudExplorer profile image

      Mike Pugh 

      8 years ago from New York City

      Powerfully expressed Simone, I have learned for sure much of what you've laid down here about being a content generator, and I learned much of it the hard way too.

      I learned a great deal more from the format of your article, how you chose to layout the imagery, and your attention to detail is well balanced and straight to the point.

      Thanks for helping us all to learn about being a more focused and balanced content writer, because it is imperative to know. Especially if any of us are to indeed choose to seek much more success in the near future from hub writing, or any other craft online.

      I hope to be taking a little break soon from writing so intensely here, and to instead get into working on my grammar and all. Hopefully when my learning process improves with such a thing, my content I bring to the stage can also gain more coverage too. We, shall see in due time, your hub here has indeed helped me, and I'll be sharing it. Happy Holidays and may you have a wonderful Christmas celebration.

    • rajan jolly profile image

      Rajan Singh Jolly 

      8 years ago from From Mumbai, presently in Jalandhar, INDIA.

      A thoroughly professional advice I may say Simone. This is one hub that needs to be read by new writers coming into the writing fold as well as the veterans who sometimes tend to lax in their approach.

      Voted up.

    • geetbhim profile image

      sangeeta verma 

      8 years ago from Ludhiana India

      Voted up! great hub for the online writers.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      A fabulous practice, that! I need to do the same thing myself!

    • LucyLiu12 profile image

      Robin Young 

      8 years ago from Boise

      Thanks for the advice, Simone. I'm going to start systematically going through my old hubs and updating them with this info in mind.

    • Simone Smith profile imageAUTHOR

      Simone Haruko Smith 

      8 years ago from San Francisco

      I'm glad you found this Hub to be helpful, wtaylorjr2001! I admire the thoroughness of your Hubs. It makes a difference!

    • wtaylorjr2001 profile image

      William H Taylor 

      8 years ago from Binghamton NY

      I appreciate your insights as this explains why one of my hubs seems to be outstripping the rest. I wanted to duplicate the experience though without your input it would have been in vain so thank you. It was the research and newness of the topic.

    • profile image

      Tina Truelove 

      8 years ago

      You have provided your readers with great information. Thank you.

    • alifeofdesign profile image

      Graham Gifford 

      8 years ago from New Hamphire

      I've been writing for Hubpages for a year now and still have so much to learn. I'm enjoying my experience, although I do get a bit frustrated on occasion. There was a tremendous amount of helpful tips in your article. I think your video was great-loved the energy.

    • Suhail and my dog profile image

      Suhail Zubaid aka Clark Kent 

      8 years ago from Mississauga, ON

      I like reading much more than writing, but I do write occasionally so as not to get rusted lol.

      I learnt a lot from this hub. I really do believe that I have expertise in some areas that are of general interest to readers, although my professional expertise is in regulatory compliance.

      I will be using your tips prolifically in future.

    • mary615 profile image

      Mary Hyatt 

      8 years ago from Florida

      Thanks for the info, Simone. I am learning more and more (I hope) how to become successful in writing.

    • bdegiulio profile image

      Bill De Giulio 

      8 years ago from Massachusetts

      Hi Simone. All great tips, thank you. You laid out a clear and concise path to being successful here on HubPages. Great info.

    • fpherj48 profile image


      8 years ago from Carson City

      Thanks for the tips, Simone. Great suggestions. Much appreciated.

    • Turtlewoman profile image

      Kim Lam 

      8 years ago from California

      Hi Simone this is a great article to read, after taking 2 months off from writing on HP. I will need to make a mental checklist to make sure that my articles will have all these elements. One of my struggles is the "fresh" factor...constantly asking myself if this topic is covered extensively already. And if they're not, will people think it's weird, or worse...hate it?! Oh well. In any case, thanks for the big picture. Cheers!

    • Kenja profile image

      Ken Taub 

      8 years ago from Long Island, NY

      Thanks for these simple but all-important reminders, Simone.

      When I work with speed or on auto-pilot, I sometimes do a good job as copywriter/content provider/creative director, but my head and heart can be disconnected, and so my talents are diminished.

      But when I take a moment, regain a bit of humble Beginner's Mind, and start a project keeping the above points in mind, I do my best work. Two years new or thirty years long in one's profession, no matter... reminders like these remain important. Well done.

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      8 years ago from Long Island, New York

      Well done Simone. This hub should be recommended for anyone new to HubPages. I especially like your emphasis on research and citing sources, something not often done on these pages.

    • miscellanea profile image

      Tarik Aarbaoui 

      8 years ago from Morocco

      shared :) very lovely and engaging hub and constructive, thanks!

    • How-to-crafts profile image


      8 years ago from Ireland

      Very useful and interesting facts about writing good content in articles

      Shared on Twitter

    • AjeetKhurana profile image


      8 years ago from Mumbai, India

      This is the article I needed to kick start my hub-writing. I look forward to producing dozens no hubs in the coming months. Thanks.

    • stephhicks68 profile image

      Stephanie Marshall 

      8 years ago from Bend, Oregon

      Awesome advice, Simone, and I learned much of it- trial by error. To everyone else, just read and employ Simone's advice. You can both create great content and drive traffic to your site as a result.

      Super job - thanks again, to Simone and HP!

    • RealHousewife profile image

      Kelly Umphenour 

      8 years ago from St. Louis, MO

      I love it Simone! basically, I need to start over:) haha

      You are so darn smart...thanks for sharing the info. I have just been trying to work on content, just learning what to write was hard for me sometimes. Forget SEO and keywords and traffic - if I had too much I'd probably just get run over by a car or a bus or the only UFO ever identified. That's just my luck!

      Excellent hub full of useful and awesome info!

    • Doctore Evile profile image

      Doctore Evile 

      8 years ago from the Northeast of the U.S.A

      Excellent information for a newbie. Thanks!

    • profile image


      8 years ago

      Very good advice there Simone

      Good hubs.

    • rahul0324 profile image

      Jessee R 

      8 years ago from Gurgaon, India

      Great tips and advice

    • rahul0324 profile image

      Jessee R 

      8 years ago from Gurgaon, India

      Great tips and advice

    • Marcfrans profile image

      Marc Frans 

      8 years ago from The Netherlands

      Thanks for the tips! I am a new hubber and trying to create some great content by having solely genuine material. I totally agree that you have to keep updating and caring for your hubs after they have been published. In my experience, going the extra mile always pays off in some way or another and you will be glad that you have done the extra effort.

    • suzettenaples profile image

      Suzette Walker 

      8 years ago from Taos, NM

      Great information! I'm glad you wrote this, Simone. This is a great example of a well written and well done hub. I agree with you wholeheartedly in your explanation of how to create a content rich hub! Kudos to you!

    • Rochelle Frank profile image

      Rochelle Frank 

      8 years ago from California Gold Country

      Ahaa! I see you have been reading my hubs.

      Not really... there is a lot more I could do on a lot of them. I appreciate the fresh, concise, thoughtful and well-supported advice.


    • donnah75 profile image

      Donna Hilbrandt 

      8 years ago from Upstate New York

      Your advice about considering audience is awesome. I also seriously appreciate that you suggest editing and then editing again. Poorly written work that has errors drives me crazy! (I can't help it. It is the English teacher coming out.)

    • VirginiaLynne profile image

      Virginia Kearney 

      8 years ago from United States

      Terrific advice Simone--I teach writing and should know all this but often I don't edit my own work closely enough.

    • remaniki profile image

      Rema T V 

      8 years ago from Chennai, India

      Great content on creation of great content Simone. Very useful. Every word of this hub should be followed religiously to master the art of writing good content. Voted up and sharing it for its unmatched quality and value. Cheers, Rema.

    • iefox5 profile image


      8 years ago

      Great content is essential to attract more traffic.

    • DFiduccia profile image


      8 years ago from Las Vegas

      I'm glad you published this hub. I tend not to read or comment on Hubs written with the motivation to sell a product or to get clicks. I write specifically to hone my writing skills and to make a statement about something I feel is interesting or important. If the Hub lends itself favorably for an ad—well, that’s okay, too.

      …voted up—DF

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      8 years ago from Nepal

      After writing newspaper articles with mixed success, I began writing online since a year and half. I had to revise every thing I learned about writing a great newspaper article. Thanks for sharing your expertise.

    • Faith Reaper profile image

      Faith Reaper 

      8 years ago from southern USA

      Very insightful and helpful indeed. Well done. In His Love, Faith Reaper

    • tammyswallow profile image


      8 years ago from North Carolina

      Very helpful tips. I learned so much of what is appropriate content by trial and error. I have seen many hubs geared toward selling things on other sites and they never have comments on them.

    • SubRon7 profile image

      James W. Nelson 

      8 years ago from eastern North Dakota

      Great stuff, Simone!

    • nybride710 profile image

      Lisa Kroulik 

      8 years ago from North Dakota

      This is excellent. Thanks so much for taking the time to write it.

    • profile image


      8 years ago

      Thanks much for super advice that confirmed some of my direction and gave me a practical look at something I've wondered about, that is, decorating hubs. Seems like a little of that goes a long way. This will be helpful to every new member of HP.

    • Teresa Coppens profile image

      Teresa Coppens 

      8 years ago from Ontario, Canada

      Awesome advice Simone much of which I am trying to incorporate into my own writing. It is advice well worth following.

    • jainismus profile image

      Mahaveer Sanglikar 

      8 years ago from Pune, India

      Great hub on content writing, will help to many writers. Thank you for sharing.

    • Julie DeNeen profile image

      Blurter of Indiscretions 

      8 years ago from Clinton CT

      Fantastic! I'm going to share this!

    • vespawoolf profile image

      Vespa Woolf 

      8 years ago from Peru, South America

      These are great points. I do use AdWords, but I know some hubbers go a lot deeper in looking for keywords. There's still a lot to learn, but as long as I'm having fun then it's okay. : ) Thanks for another informative, insightful hub!

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      8 years ago from Long Island, New York

      Good advice Simone. When I first started to write online, it took me a while to realize that readers want content delivered in an efficient way.

      I now do my offline writing with the same idea. The Internet has changed the way we read. We have to accept that. Your point about citing sources is well taken. Without links to sources of your statements your article will not get wide sharing because it won't be seen as a resource, just a writer spouting off.

    • Happyboomernurse profile image

      Gail Sobotkin 

      8 years ago from South Carolina

      Useful content shared in an interesting, fresh manner. The hub itself embodies everything you've recommended.

      Love the video and the photo of you on the beach.

      Voted up across the board and shared.

    • TFScientist profile image

      Rhys Baker 

      8 years ago from Peterborough, UK

      Fantastic advice. Clear, concise, catchy and amusing - everything you suggested.

      It's also nice to see that I am following most of these rules...I'm just going to dash back to my recent hubs and check!

      Voted Up and Useful


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