ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Content Marketing: Video Formats

Updated on October 25, 2019
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, copywriter, and song writer.

You probably got a device on you that can shoot a decent video, so what is stopping you? Capture and share some moments.

— Steve Garfield


Use formats that will make you improve your online visibility. The formats are out there. You are aware that when it comes videos they all need a written script, but you must engage your audience. There are several other types of videos that will help you to do it. In fact, most businesses use them for that reason alone. The format list is large but not all of them are popular. In this article, you will learn about the most popular formats. Each format is one that is guaranteed to make your business visible online.


The most popular, a vlog, is the cheapest and most personality driven type of video that businesses can create. They typically involve a speaker recording themselves as they go about their daily lives and do not require any scripts or actors. Anyone could create one by using a webcam or smartphone camera. After the recording is finished, upload it to Youtube directly. It is effective because it allows the viewers to relate to the it on a personal level. A highly popular one is DailyVee by Gary Vaynerchuk. In each episode, he records his daily routine at work, and then he shares it on Youtube.

Culture Video

This video format can include employee interview pranks, office game days, birthday parties, and anything related to the company's culture. All of the companies know of it, but not all of them use it. All of those that use it take different approaches to do it. No company culture is the same as the next one so it is no shocker that they are different. The list of the companies that have thrived at using it in the past varies, but they have proven that it is king when it comes to making recruiting videos.

Interview Videos

Businesses also could record interview videos. One of them actually reached out to me a while ago. They took my interview directly on my phone. The interview was not scripted, and it followed similar format to vlog. The goal of an interviewer is to get their subject to talk about as much as possible. In addition, the give information that people cannot find anywhere else.


A webinar, web based seminar, is where companies engage with their audience. It provides valuable insights to attendees by using popular tools like Google Hangouts or Skype. When using this format, you could share audio, documents and applications with webinar attendees. This is very effective when the webinar host is conducting a lecture or information session. This platform is often used by businesses. Below are three simple steps of a webinar that must be properly used.


You could use this to broadcast live events to their audiences at any time. Popular live streaming platforms are Youtube Live, Facebook Live and Instagram Live. Live videos get the exposure for the business. The engagement is more than the regular videos because they are less predictable. They make users feel like they are missing out on something if they do not watch. The videos allow audience members to interact with a community in real time. As a response, they feel like they are right there at the event. You could use live videos to announce new products that you are about to launch. A good idea doing these is doing live Q & A or you could share a behind the scenes video.


These were named are among the many live streaming platforms for professional and business use. Those popular for it are Bright Cove, Da Cast, and IBM Cloud Video. Bright Cove is an online platform for live streaming. The platform targets large businesses. Da Cast is an ideal for live streaming because it is easy to use. IBM is an updated version of UStream. The target on this platform is toward the enterprise streaming market. The fact of the matter is, they are out there. Use them, you will not regret it.

Using video to connect with a prospect is so much more than a cold call. it humanizes the selling process.

— Jill Rowley

Which Platform Do You Like Using the Most?

See results

© 2019 Ryan Jarvis Cornelius


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)