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Content Marketing: Video Formats

Updated on October 25, 2019
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, copywriter, and song writer.

You probably got a device on you that can shoot a decent video, so what is stopping you? Capture and share some moments.

— Steve Garfield

Introduction

Use formats that will make you improve your online visibility. The formats are out there. You are aware that when it comes videos they all need a written script, but you must engage your audience. There are several other types of videos that will help you to do it. In fact, most businesses use them for that reason alone. The format list is large but not all of them are popular. In this article, you will learn about the most popular formats. Each format is one that is guaranteed to make your business visible online.

VLog

The most popular, a vlog, is the cheapest and most personality driven type of video that businesses can create. They typically involve a speaker recording themselves as they go about their daily lives and do not require any scripts or actors. Anyone could create one by using a webcam or smartphone camera. After the recording is finished, upload it to Youtube directly. It is effective because it allows the viewers to relate to the it on a personal level. A highly popular one is DailyVee by Gary Vaynerchuk. In each episode, he records his daily routine at work, and then he shares it on Youtube.

Culture Video

This video format can include employee interview pranks, office game days, birthday parties, and anything related to the company's culture. All of the companies know of it, but not all of them use it. All of those that use it take different approaches to do it. No company culture is the same as the next one so it is no shocker that they are different. The list of the companies that have thrived at using it in the past varies, but they have proven that it is king when it comes to making recruiting videos.

Interview Videos

Businesses also could record interview videos. One of them actually reached out to me a while ago. They took my interview directly on my phone. The interview was not scripted, and it followed similar format to vlog. The goal of an interviewer is to get their subject to talk about as much as possible. In addition, the give information that people cannot find anywhere else.

Webinar

A webinar, web based seminar, is where companies engage with their audience. It provides valuable insights to attendees by using popular tools like Google Hangouts or Skype. When using this format, you could share audio, documents and applications with webinar attendees. This is very effective when the webinar host is conducting a lecture or information session. This platform is often used by businesses. Below are three simple steps of a webinar that must be properly used.

Livestream

You could use this to broadcast live events to their audiences at any time. Popular live streaming platforms are Youtube Live, Facebook Live and Instagram Live. Live videos get the exposure for the business. The engagement is more than the regular videos because they are less predictable. They make users feel like they are missing out on something if they do not watch. The videos allow audience members to interact with a community in real time. As a response, they feel like they are right there at the event. You could use live videos to announce new products that you are about to launch. A good idea doing these is doing live Q & A or you could share a behind the scenes video.

Conclusion

These were named are among the many live streaming platforms for professional and business use. Those popular for it are Bright Cove, Da Cast, and IBM Cloud Video. Bright Cove is an online platform for live streaming. The platform targets large businesses. Da Cast is an ideal for live streaming because it is easy to use. IBM is an updated version of UStream. The target on this platform is toward the enterprise streaming market. The fact of the matter is, they are out there. Use them, you will not regret it.

Using video to connect with a prospect is so much more than a cold call. it humanizes the selling process.

— Jill Rowley

Which Platform Do You Like Using the Most?

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© 2019 Ryan Jarvis Cornelius

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