Controversial Super Bowl Commercial
Banned by the Media
The year, 2011, and the Super Bowl round up of greatest commercials begin.
Besides the talk of the game, the commercials gain the most attention.
Advertisers pay close to $3 million to have their ad aired during the most televised sport across the country, reaching over 100 million viewers nationwide.
Everyone is judging their favorite super bowl commercials.
However one commercial was not part of the broadcast.
Banned, the media chose not to show the controversial John 3:16 commercial.
So why did the Fox Network reject this ad?
Media - Television - Sports
The Glory or The Debate
Controversial subjects are the ones that get the most attention, so why did the media choose not to air it? Fox considered it to be “religious doctrine” and too offensive to air.
The commercial refers to John 3:16, a well-known Bible verse, the letters painted in black under a football player’s eye. Produced by Fixed Point, a religious group based in Birmingham, Alabama the ad introduced the website LookUp316.com. At the end of the ad, beneath the web address, read the words, “A Message of Hope”
This 30 second ad did show up across the network in some states surrounding the Washington DC area, including state of Alabama, but for most of America, it was banned.
In so many ways, the media draws attention by not showing it. In turn it becomes sensationalism, an intriguing event. Is that what was intended?
For God so loved he world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. – John 3:16
For God did not send His Son into the world to condemn the world, but that the world through Him might be saved. – John 3:17
He did not come to judge us but rather to save us, and yet we judge Him. We criticize the truth. Is it fear? Is it hatred?
We desire redemption, we ask for forgiveness, and still lack understanding. There are mixed reviews. Whether you believe in Jesus or not, it brought the message to light.
Rejected, ridiculed, and pierced by our transgressions, He came to save us.
At the end of the day, it won’t matter who saw the commercial. His name is above all names. Today it may cause controversy but in eternity His name will be glorified.
Are you going to accept it or turn off the message?
View All The Super Bowl Commercials
- Super Bowl Commercials 2011 - By Fox Sports, view all Super Bowl commercials here, including the favorite "young Darth Vadar" commercial.