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How to Create a Successful Online Profile

Updated on October 7, 2012
Your online profile should have the ability to captivate the potential employers or clients. It is hard to create an online profile that will impress everybody, but it is not impossible.
Your online profile should have the ability to captivate the potential employers or clients. It is hard to create an online profile that will impress everybody, but it is not impossible. | Source

Your online profile should have the ability to captivate the potential employers or clients. After reading it, they should be at least half convinced that you might be the right person for the job. It is hard to create an online profile that will impress everybody, but it is not impossible.

George Bradt, a famous business consultant, relates in a Forbes article that there are only three questions that you need to answer in your profile. These are the ones that really matter and that count most than anything else. If you manage to give appropriate answers to:

  1. Can you do the job?
  2. Will you love the job? And
  3. Can we tolerate working with you?

Then you might have high chances to get the job you want.

When it comes to your online profile, it might be a little bit harder to cover all your skills and qualities and to prove that you are the perfect job seeker for one job or another. Covering all the key points is a responsibility that you should neglect.

According to Bradt, there are three main topics you need to cover because all interview questions eventually come down to them: personal strengths, motivation for the job and whether or not you are suitable for the position. You need to find a way to introduce these three aspects in your online profile because otherwise you will be missing important opportunities. A key point in creating a good online profile is to identify those skills that any employer or client is looking for and to emphasize them.

Make sure your personal strengths are effectively highlighted and that you also make the type of work that you are interested in clear for the employers. Don’t focus on only one skill because it might turn against you. Instead, point out those qualities that differentiate you from other candidates. Keep the description brief, but use words that attract the attention in a positive manner. Besides the skills that make you appropriate for the job, are there extra qualities that you have and that can provide extra benefits to the employer? Another important aspect regarding your strengths is to also emphasis what you want to do, not only what you can do. This way you increase your chances of being hired for the projects you love.

Motivated people seem to do a better job than others and employers are finally admitting this. Your online profile needs to capture the excitement and the joy you feel when performing a job. In order to be able to express this, you have to find your inspiration and to be honest with yourself: why do you like the job?

Someone reading your online profile should also be able to get a glimpse of your personality. In most of the cases, you need to be able to work on a team. This isn't always easy and proving that you can be a valuable member of a team is very important. Honesty is again the key: don’t lie to yourself in what concerns the type of team member you are. Also think about the qualities that the ideal member should have from the employers’ point of view?

Your online profile might be perceived differently, but as long as you try to answer the above questions and to provide answer to those essential questions, you increase your chances to transmit the correct message and get the job you want and will work for you. Keep in mind to create a competitive advantage by highlighting those aspects that make you unique.

Are there any other aspects that you consider very important for your online profile? Share with us in the comments below.


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