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Creating a Great Cloud Infographic: 5 Examples

Updated on October 7, 2015
An Infographic on the subject of "What Is An Infographic?"
An Infographic on the subject of "What Is An Infographic?" | Source

What Are Infographics?

A key trend at the moment in advertising, marketing and research is the use of infographics. The term ‘infographic’ refers to the idea of ‘information graphics’, i.e. graphics that provide information. It is a way to present complex or in depth information in a quick and easy to understand way. The human brain will look for patterns in imagery and graphics and using infographics is a great way to get statistics and information across. You may think that infographics are a completely new method of data visualisation because they have become so popular in the past year or so, but you would be wrong. Arguably one of the most famous infographics in the UK is the London Underground map which displays information about the different lines and stations in a graphical way. It was designed in 1931 and printed in 1933. Though this is a famous example, the use of infographics stretches back hundreds of years.

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Subjects For Infographics: The Cloud

Infographics can be used to display information about a variety of topics. The use of information graphics is particularly prevalent in the technology arena as it often covers topics that can be quite complex or that involve data and statistics. A popular theme in infographics is that of the cloud. Many people still do not understand the cloud and what it means for the future of technology and the internet. Infographics, therefore, are a good way to help de-mystify the cloud, its benefits and how it works. For example, if you are a cloud hosting provider you could utilise an infographic to better demonstrate how hosting in the cloud actually works or how cloud hosting is changing the way we use the internet.

Displaying Your Data

There are, however, a number of guidelines for creating infographics. The driving idea behind them is to create something interesting and timely that readers will want to share and pass on. The two main principles of infographics are design and content and you should make sure you have high levels of both. People will not want to share something that is poorly designed and unattractive but they are also unlikely to share something that is badly researched or has no interesting content to back up the design. An infographic should be visually appealing, easy to follow and should tell a cohesive story. A list of bullet points formatted as an image is not an infographic, it is a list. Use reputable sources for your data and try to choose a topical or timely subject for your graphic. Don’t cram too much into small space and choose a complementary colour scheme.

Here are five infographics that focus on the cloud and bring together both good design and well-researched information.

1. Cloud Games

This infographic from SpiceWorks uses simple, easy to understand graphics to demonstrate the findings of their survey of over three hundred SMB IT pros. The infographic shows how these IT professionals are using the cloud and uses the idea of an Olympic-style competition to show who the leaders are in different cloud service categories. The infographic uses a well-chosen colour scheme and is nicely spaced, giving their information some breathing room.

View the full infographic at here.

2. The Cloud Strategy Race

Avere Systems have produced a fun, uniquely-designed infographic that displays cloud strategy in business in the form of Formula One race. The use of bold colours helps to get the point across and the graphic is not bogged down by unnecessary text. It is a fresh and different way of presenting an infographic rather than just resorting to the use of pie charts and bar graphs.

View the full infographic here.

3 Data In The Cloud

The common format for most infographics is a long, vertical layout that you scroll down. Though this is the norm, it does not have to be this way as this infographic from SalesForce shows. The information is presented as an ascent to the top of a mountain and shows how data communication and data management have come together in the cloud. It is a clever design and is easy to understand.

View the full infographic here.

4. A Mobile Storm In The Cloud

This example from Engine Yard shows how good a classic-style infographic can look. The infographic demonstrates how the growth in use of mobile technology is driving the development of cloud computing. The infographic has a carefully chosen colour scheme that only uses a handful of different colours and stops the different points of information from looking disjointed. The statistics are visualised well and the main points of the graphic are easy to distinguish.

View the full infographic here.

5. Music In The Cloud

Possibly my favourite example is this infographic from Lemon.ly that compares the differences between the various cloud music services. The statistics about each service are displayed in a scale format that makes them easy to compare and the features are represented by different icons. The graphic has a fun feeling and has assigned an appropriate music related ‘character’ or ‘personality’ to each service.

View the full infographic here.

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