ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Creating a Social Media Buzz for your Brand

Updated on May 12, 2016
Steven-Rich-MBA profile image

Steven Rich, MBA, has 30 years experience as a content writer. Former ad agency owner, he is now a freelance content writer and SEO expert.

Social Media Buzz

Creating a Social Media Buzz for your Brand

Social Media Buzz for your Brand

By: Steven Rich, MBA

Creating a Social Media Buzz for your Brand can be very profitable.

A businessperson’s greatest pleasure can begin when people start chatting about his/her brand, engaging, and become curious to know more about the brand. Then they want to know more about the company’s founder, business location, other products and services, and business culture.

It’s a fact that people do not connect with brands forcing brands to connect with them. You must create a “Buzz” on social media making people become personally and emotionally involved with your brand. Here are some tips for creating a social media buzz for your brand:

1. Selecting the right time to start the buzz is critical.

Timing is everything in social media. Attempting to create a buzz at the wrong time will end with disappointment. So when is the right time? Before starting a buzz your brand’s reputation needs to development along with maintaining your social media platforms. Brand new products, services, and companies have no reputation. Trying to create a buzz before establishing in reputation will result in people looking through Social Medias for an overview of your brand. If none exists, there can be no buzz.

2. Create an interesting and engaging story.

Every brand must have an interesting story in order to go viral. Creating a story involves researching every social media and online content to evaluate what people get excited about. You need to understand what people are currently interested in. Stories need to interest people. Look at your story like writing a movie script or an outline for a bestseller book. Plan how your story unfolds with a theme related to your products, services, and brand.

3. Pre-Buzz

When your story is ready don’t just Blast it all over social media. This will result in a Boom no one hears. Start with a teaser or notifications to begin discussions about your topic or blinks about what you will Boom with a Buzz. Many marketers fail to do this and end up with a non-Boom. Starting with a pre-buzz maintenance helps you with attracting a target and niche audience who understand your brand and are interested. If something is wrong with your story, it is better to find out in these early stages in order to correct it. Before beginning a Buzz be prepared with reviews, Q & A to react properly when the Boom starts, and the social media engagements takes off. You need the ammunition to feed the engagements to keep the ball rolling. In the end, your story should create a hike for your brand making people connect to you and your company.

4. Make the Buzz go Viral

Compelling and enthusiastic content with more “Thumbs Up”, “+1s”, and “Likes” must get shares and re-shares. Creating especially good hashtags (#) for your campaign is an important way of getting organic back links to you landing page to sell your brand’s products or services. Hashtags are the SEO Keywords for social media. Your Buzz needs to begin in social media platforms where people already relate to your brand because they are interested in it. It can begin from your Facebook, Twitter, or Instagram accounts where your followers will make it go viral. You can also simultaneously do paid promotions on Twitter, Facebook, Pinterest, and Instagram.

In Conclusion, follow these four steps to create publicity around your brand increasing awareness and traffic to your campaign’s landing page to increase sales.

Steven Rich, MBA


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)